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Digital Culture Links: December 2nd 2009
December 2, 2009 / 1 Comment on Digital Culture Links: December 2nd 2009
Links for November 27th 2009 through December 2nd 2009:
- Seven’s FlashForward “leaked” to US [TV Tonight] – “Monday night’s episode of FlashForward was the last for the year on Seven, and screened before the US which took a broadcast break for Thanksgiving. That resulted in the episode being uploaded as a torrent and now “leaked” to America. The Hollywood Reporter notes that “Australians don’t care about our guilt-tinged empire-expanding holiday traditions and didn’t take a break. Whether the US-Aussie FlashForward schedule being jolted out-of-sync will result in future episodes also being leaked isn’t known.” Presumably the episode will be downloaded across the US complete with a Channel 7 watermark. It’s all rather ironic given Disney / ABC went to great lengths to make sure Aussie media didn’t reveal information on the series in the lead-up to the premiere, insisting they attend a cinema screening and sign confidentiality clauses.” (US viewers, welcome to the other side of the tyranny of digital distance!)
- The hits on iView [TV Tonight] – “Four Corners, United States of Tara, Good Game, Doctor Who, The Chaser’s War on Everything and Media Watch are the most popular titles on the ABC’s iView platform. The online catch-up service has been operating since July 2008. Since April this year there have been 6.2 million views of programs with an annual monthly average of 610,000 visits, up by 140% compared to last year. It averages 206,000 visitors per month, up by 60% compared to last year. In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.” (Finally, streaming timeshifted TV is making solid inroads in Australia.)
- Moviegoers 2010 available for download [Marketing Strategy for Entertainment and Brand Clients – Stradella Road] – “Why does movie studio tracking and research so often surprise and disappoint us? The answer experienced movie marketers gave us in private conversations was this: We still don’t know our customers/audience as well as we should.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place? We designed the Moviegoers 2010 research study to answer these questions […]
• Moviegoers spend more time each week online (19.8 hours) than they do watching TV (14.3 hours)
• 52% of moviegoers have digital video recorders (61% of the 30-39 demo) and, of those consumers, 71% fast-forward to skip commercials.
[Download the full report – PDF]
- Westfield Facebook application draws fire [mUmBRELLA] – Westfield has drawn criticism over a Facebook application that may be in breach of the social networking site’s terms and conditions, despite the two companies collaborating to develop it. The application updates a user’s status with a Westfield-branded message to promote its Gift Card. It requires the user to opt in so that their status is updated to “All I Want for Christmas is a Westfield Gift Card”, with extra copy stating that the user has now gone into the draw to win a $10,000 gift card. […] But the promotion has also attracted a backlash from other users, complaining that the promotion is taking over the social networking site as friends’ status updates that feature the Westfield branding, clutter their screens. Facebook groups have also been created in opposition to it. One group, known as If All You Want For Christmas Is A Westfield Gift Card, I Don’t Want To Know, currently has over 3,300 fans.” (Spam as a Facebook App … great marketing!)
Digital Culture Links: November 5th 2009
November 5, 2009 / 4 Comments on Digital Culture Links: November 5th 2009
Links for November 3rd 2009 through November 5th 2009:
- The ABC of social media use [ABC News (Australian Broadcasting Corporation)] – How bizzare: social media use guidelines in a major corporation which actually make sense! “ABC managing director Mark Scott has announced new social media guidelines, which the national broadcaster’s journalists and staff must abide by. […] In an email sent to ABC staff this morning, the new Use of Social Media policy gives four standards which staff and contractors must follow when using both work and personal social media interaction:
1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
2. Do not undermine your effectiveness at work.
3. Do not imply ABC endorsement of your personal views.
4. Do not disclose confidential information obtained through work.”
- The temporary web [BuzzMachine] – Jeff Jarvis articulates some important concerns about the way Twitter and other social services are contributing to a more temporary, less archivable (or, at least, less searchable in the long term) web: “…search is turning social and our search results are becoming personalized, thus we don’t all share the same search results and it becomes tougher to manage them through SEO. Put these factors together – the social stream – and relationships matter more than pages (but then, they always have). “
- Internet piracy [Background Briefing – 1 November 2009] – Australia’s Radio National programme Backgroud Briefing takes a look at copyright in the digital age, featuring the big arguments and comments from everyone from AFACT to Lessig and Girl Talk. Segment by Oscar McLaren.
Digital Culture Links: September 3rd 2009
Links for September 2nd 2009 through September 3rd 2009:
- Copyright protection without the court action [Blogs – Twisted Wire – ZDNet Australia] – An excellent little podcast looking at the challenges challenges to copyright in the digital age, but more importantly exploring alternative distribution models which could circumvent many of the current big media strategy of litigation against a few file-sharers. Comments from Nic Suzor (Australia's Electronic Frontiers Australia), Peter Coroneos (Internet Industry Association (IIA)) and Mike O'Donnell, (CEO of iCopyright in the US). Amazingly, the idea of having better, quicker, more efficient ways to buy movies over the web was one of the main ideas put forward! 🙂 (See also the previous week's show & podcast where AFACT argued with Suzor and Coroneos about the role of ISPs in policing the content viewed by Australian internet users.)
- Web2.0 tools for Gov2.0 beginners: a practical guide [Centre for Policy Development] – A useful beginner's guide looking at web 2.0 tools and social media in relation to campaigning and building links and conversation between government and citizenry in particular ways. Gives a solid sense of the benefits and potential barriers with each platform mentioned. Written by Barry Saunders.
- YouTube Said to Be in Talks on Pay Movies [NYTimes.com] – "YouTube, the largest video site, is in negotiations with major Hollywood studios for a deal that would let its visitors pay to watch full-length movies, according to two people briefed on the negotiations. If an agreement is reached, it would be a major change for YouTube, which has built a huge audience by offering an eclectic collection of free video clips and earns most of its revenue from advertising. It would also put YouTube, which is owned by Google, in direct competition with services from Netflix, Amazon and Apple, which allow users to buy or rent movies online." (YouTube's creep away from a primary focus on supporting user-generated content continues …)
- Media favours Coalition, study finds [ABC News (Australian Broadcasting Corporation)] – "Newspapers are left wing, television is right wing, and the media as a whole tends to favour the Coalition. And surprisingly, according to researchers from the Australian National University, the ABC Television news is the most pro-Coalition of them all. Former Liberal prime minister John Howard railed against the alleged left-wing bias of the ABC, but the researchers found Aunty was more likely to favour his side. Researchers pored over news stories from 1996 to 2007 to establish if the media was biased. The results, released today, point to the media being generally middle-of-the-road, with the coalition tending to win out."
- Conroy urged to 'end net censorship farce' [The Age] – "The Federal Government's internet censorship trials have been repeatedly delayed over the past nine months, leading to claims from the Opposition that the Government is deliberately withholding the results to avoid embarrassment. The Opposition's communications spokesman, Nick Minchin, today called on the Communications Minister, Stephen Conroy, to "end this farce and produce his long overdue trial results for independent assessment". Live trials of the filtering policy, which is intended to block "prohibited content" for all Australians as determined by a secret Government blacklist, were initially slated to begin in December last year and take about six weeks. They were then pushed back until July, then September and, today, the Government is still unable to put a date on when it will release the results to the public."
- TV facing 'iTunes moment' warns Microsoft's Ashley Highfield [Media | guardian.co.uk] – "The TV industry has as little as two years to create viable digital businesses or face a version of the "iTunes moment" that saw the music business cede the online future to Apple, according to Ashley Highfield. Highfield, the the managing director of consumer and online at Microsoft UK, said he believed the reluctance advertisers feel to advertise on sites such as Facebook will soon be a "non-issue", putting more pressure on broadcasters' advertising revenues. "Once this happens the shift of spending from TV to web will accelerate even more," he said, giving the Futureview address at the MediaGuardian Edinburgh International Television Festival today. "So realistically I think the industry has about two to three years to adapt or face its iTunes moment. And it will take at least that long for media brands to build credible, truly digital brands. But, importantly, I do believe TV does have a small two to three year window in which to respond.""
Annotated Digital Culture Links: December 2nd 2008
Links for December 2nd 2008:
- Why defend freedom of icky speech? [Neil Gaiman’s Journal] – Neil Gaiman on defending freedom of speech: “If you accept — and I do — that freedom of speech is important, then you are going to have to defend the indefensible. That means you are going to be defending the right of people to read, or to write, or to say, what you don’t say or like or want said. The Law is a huge blunt weapon that does not and will not make distinctions between what you find acceptable and what you don’t. This is how the Law is made.”
- Iron Man and me [Adactio] – The story of how a CC BY Flickr photo ended up in the Iron Man film!
- ABC views year from on high [TV Tonight] – “The [Australian Broadcasting Corporation]ABC is hailing 2008 as its best ever result, improving 2% on its 2007 performance. With 7 of its top 10 shows being local productions, ABC is also buoyed by several brands hitting all time highs … The broadcaster also notes the popularity of its iView platform and the success of the relaunched ABC2 channel …
iView – Since iView’s launch on Wednesday 23rd July: ABC iView has recorded a total of 2.3 million page views. The most popular iView channel is Catch Up. (This data is up to midnight on Sunday 30th November 2008) (Source: WebTrends OnDemand)
VODCASTS (1 January – 16 November 2008)
• The total number of vodcast downloads this year to date is 14 million.
• Most downloaded vodcasts in 2008 to date include At The Movies, triple j tv (including jtv), Catalyst, ENOUGH ROPE segments, Bed of Roses, Not Quite Art, The Cook And The Chef, Gardening Australia, Lateline Business segments, Lateline segments. (Source: WebTrends, Akamai Mpeg Stats)”
Annotated Digital Culture Links: December 1st 2008
Links for November 28th 2008 through December 1st 2008:
- Survey: We luv Australian telly [TV Tonight] – The Australian Broadcasting Corporation (ABC) has released the results of a Newspoll survey in its campaign for increased funding from the federal government. The survey conducted nationally for the Media, Entertainment & Arts Alliance, found:
– 64% of Australians think the government should regulate the minimum amount of Australian programmes shown on Free to Air.
– 69% believe the government should regulate a minimum amount of Australian programming on the ABC.
– 64% believe it is important Australian programs can be accessed through new media platforms.
– 65% want increased funding for Australian children’s shows on the ABC.
– 64% favour increased funding for more Australian drama programs on ABC.
– 79% wanted more funds for Australian documentaries on ABC.
- Children’s welfare groups slam net filters [The Age] – “Support for the Government’s plan to censor the internet has hit rock bottom, with even some children’s welfare groups now saying that that the mandatory filters, aimed squarely at protecting kids, are ineffective and a waste of money. Live trials of the filters, which will block “illegal” content for all Australian internet users and “inappropriate” adult content on an opt-in basis, are slated to begin by Christmas, despite harsh opposition from the Greens, Opposition, the internet industry, consumers and online rights groups. Holly Doel-Mackaway, adviser with Save the Children, the largest independent children’s rights agency in the world, said educating kids and parents was the way to empower young people to be safe internet users. She said the filter scheme was “fundamentally flawed” because it failed to tackle the problem at the source and would inadvertently block legitimate resources.” (So, is anyone, apart from the government, actually in favour, then??)
- Seven forces Rafters fansite to shut [TV Tonight] – “The Seven Network has muscled in on a fan website packedtotherafters.com.au run by an 18 year old fan, after it deemed his site would cause confusion with the show’s official website. Seven’s own website is at the clunky address http://au.tv.yahoo.com/b/packed-to-the-rafters/ But now the network wants the webmaster, Michael, who started the site based on his love of the new Seven drama, to close down the site and hand over the domain. Michael says he was shocked when he read the email from Seven lawyers. “I couldn’t believe they required me to hand over the domain which mean shutting down the entire site,” he told TV Tonight. … But a disappointed Michael is complying with the request, saying he can’t afford to take Seven on legally.” (Ah, Channel 7, prosecuting your most ardent fans … how NOT to build a fan base for your shows.)
- Google’s Gatekeepers [NYTimes.com] – A fascinating look inside Google’s legal operations, and how they strike the balance between respecting freedom of speech while responding to different political and legal systems around the world. (And how sometimes “don’t be evil” means you don’t exist – at least, that’s why there’s no YouTube in Turkey.)
- Tweeting the terror: How social media reacted to Mumbai [CNN.com] – “The minute news broke of the terrorist attacks on Mumbai, India, social media sites like Twitter were inundated with a huge volume of messages. With more than 6 million members worldwide, an estimated 80 messages, or “tweets,” were being sent to Twitter.com via SMS every five seconds, providing eyewitness accounts and updates. Many Twitter users also sent pleas for blood donors to make their way to specific hospitals in Mumbai where doctors were faced with low stocks and rising casualties. Others sent information about helplines and contact numbers for those who had friends and relatives caught up in the attacks. Tweeters were also mobilized to help with transcribing a list of the dead and injured from hospitals, which were quickly posted online. As Twitter user “naomieve” wrote: “Mumbai is not a city under attack as much as it is a social media experiment in action.””
- Macy’s Thanksgiving Day Parade Gets Rickrolled [NewTeeVee] – Is this the [US] first nation-wide Rickroll? Never let it be said again that the Macy’s Thanksgiving Day Parade is out of touch — this morning the Foster’s Home for Imaginary Friends float surprised, well, the entire nation with Never Gonna Give You Up and the ACTUAL Rick Astley, for the first time (as far as I know) complicit in a live Rickroll.
- Alice Marwick
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- Centre for Culture and Technology
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