Links for January 21st 2011 through January 27th 2011:
The Old Spice Guy Returns [VIDEO] – The most-viewed, most lauded ad campaign of 2010, Old Spice’s “Smell Like a Man, Man,” is back, along with spokesman Isaiah Mustafa. In a 74-second clip loaded on YouTube on January 20 (but apparently just made public this morning), a barechested Mustafa speaks to the camera from his shower. “As you can see, I’ve returned and it’s not because I forgot my jacket,” says Mustafa. “Actually, my wildly exaggerated body-muscle distribution makes creating such a garment an impossibility.” Mustafa goes on to say that he’s returned in for a campaign of new advertisements “to inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth.”
What Glee Means for Twitter & Television [RW Web] – “Twitter CEO Dick Costolo discussed the Glee phenomena earlier this month at the Consumer Electronics Show when he sat down to talk with Kara Swisher. Costolo explains that TV and Twitter have an interesting relationship because, more and more, viewers have a device in their hand while they’re watching TV. “The characters on Glee actually tweet and they tweet during the show. When Glee starts, the moment it airs for the first time on the East Coast, the tweets per second for Glee shoot up,” said Costolo. “They stay up there at a super high level at hundreds of [times] what they are before the show comes on until the moment the show ends and then they drop. […] People feel like they have to watch the show while it’s going on because the community is tweeting about the show and the characters are tweeting as the show’s happening so [they have to] watch it in real time.”” (Video here.)
Apple app store reaches 10 billion downloads [BBC – Newsbeat] – “The 10 billionth download has been made from Apple’s app store, the company has announced. The world’s largest technology firm reached the milestone on Saturday night (22 January). […] It’s taken just two and a half years for the app store to reach 10 billion downloads. Apple says seven billion of those have come in the last 12 months. There are 350,000 apps available to more 160 million iPhone, iPod touch and iPad users in 90 countries around the world. But Apple is facing growing competition. In the mobile phone market Google’s Android and RIM’s (the makers of Blackberry) operating systems have a greater share than Apple’s. The company’s iPad is also facing a much tougher market than when it launched last year. At the recent Consumer Electronics Show in Las Vegas around 80 new tablet PCs were unveiled.”
Links for November 27th 2009 through December 2nd 2009:
Seven’s FlashForward “leaked” to US [TV Tonight] – “Monday night’s episode of FlashForward was the last for the year on Seven, and screened before the US which took a broadcast break for Thanksgiving. That resulted in the episode being uploaded as a torrent and now “leaked” to America. The Hollywood Reporter notes that “Australians don’t care about our guilt-tinged empire-expanding holiday traditions and didn’t take a break. Whether the US-Aussie FlashForward schedule being jolted out-of-sync will result in future episodes also being leaked isn’t known.” Presumably the episode will be downloaded across the US complete with a Channel 7 watermark. It’s all rather ironic given Disney / ABC went to great lengths to make sure Aussie media didn’t reveal information on the series in the lead-up to the premiere, insisting they attend a cinema screening and sign confidentiality clauses.” (US viewers, welcome to the other side of the tyranny of digital distance!)
The hits on iView [TV Tonight] – “Four Corners, United States of Tara, Good Game, Doctor Who, The Chaser’s War on Everything and Media Watch are the most popular titles on the ABC’s iView platform. The online catch-up service has been operating since July 2008. Since April this year there have been 6.2 million views of programs with an annual monthly average of 610,000 visits, up by 140% compared to last year. It averages 206,000 visitors per month, up by 60% compared to last year. In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.” (Finally, streaming timeshifted TV is making solid inroads in Australia.)
Moviegoers 2010 available for download [Marketing Strategy for Entertainment and Brand Clients – Stradella Road] – “Why does movie studio tracking and research so often surprise and disappoint us? The answer experienced movie marketers gave us in private conversations was this: We still don’t know our customers/audience as well as we should.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place? We designed the Moviegoers 2010 research study to answer these questions […]
• Moviegoers spend more time each week online (19.8 hours) than they do watching TV (14.3 hours)
• 52% of moviegoers have digital video recorders (61% of the 30-39 demo) and, of those consumers, 71% fast-forward to skip commercials.
[Download the full report – PDF]
Westfield Facebook application draws fire [mUmBRELLA] – Westfield has drawn criticism over a Facebook application that may be in breach of the social networking site’s terms and conditions, despite the two companies collaborating to develop it. The application updates a user’s status with a Westfield-branded message to promote its Gift Card. It requires the user to opt in so that their status is updated to “All I Want for Christmas is a Westfield Gift Card”, with extra copy stating that the user has now gone into the draw to win a $10,000 gift card. […] But the promotion has also attracted a backlash from other users, complaining that the promotion is taking over the social networking site as friends’ status updates that feature the Westfield branding, clutter their screens. Facebook groups have also been created in opposition to it. One group, known as If All You Want For Christmas Is A Westfield Gift Card, I Don’t Want To Know, currently has over 3,300 fans.” (Spam as a Facebook App … great marketing!)
Online Streaming Adds Millions of Viewers for ‘Heroes,’ ‘The Office’ [TV Decoder Blog – NYTimes.com] – “How many consumers stream TV episodes on the Internet? How many download the episodes on iTunes? How many watch the episodes using video on demand? How many view the episodes on mobile phones? NBC is trying to tell by adding together all the exposure of its episodes on five platforms in a rubric they call the TAMi, short for “Total Audience Measure index.” The TAMi was first used for the Olympics and is now being released on a weekly basis for NBC’s prime time shows.” (the TAMi seems like a very clear admission that Neilsen ratings and similar eyeballs on tv screen measures are simply out of date!)
Sickie faker busted by Facebook [The Age] – “A Sydney telco employee has learned the hard way the perils of sharing too much information on Facebook after he was caught by his boss faking a sickie after a big night out. The manager then sent Doyle a screen grab of Doyle’s Facebook profile, highlighting a status update written on the leave day in question. […] “Kyle Doyle is not going to work, f— it i’m still trashed. SICKIE WOO!,” it read. Sprung and with no room left to move, Doyle replied to the boss: “HAHAHA LMAO [laughing my ass off] epic fail. No worries man.” In an email exchange doing the rounds of office blocks, Kyle Doyle was asked by his employer, AAPT, to provide a medical certificate verifying a day of sick leave in August.”
Backlash over Microsoft’s anti-piracy tactics [The Age] – “Chinese internet users have expressed fury at Microsoft’s launch of an anti-piracy tool targeting Chinese computer users to ensure they buy genuine software. The “Windows Genuine Advantage” program, which turns the user’s screen black if the installed software fails a validation test, is Microsoft’s latest weapon in its war on piracy in China, where the vast majority of 200 million computer users are believed to be using counterfeit software, unwittingly or not. “Why is Microsoft automatically connected with my computer? The computer is mine!” one angry blogger wrote on popular Chinese web portal Sina.com. “Microsoft has no right to control my hardware without my agreement.” Another blogger railed over the cost of authorised versions. “If the price of genuine software was lower than the fake one, who would buy the fake one?” he wrote.”
Dutch teens convicted of virtual theft [The Age] – “A Dutch court has convicted two teenagers of theft for stealing virtual items in a computer game and sentenced them to community service. Radio Netherlands reports that the two teenagers – a 15 and a 14-year-old – were found guilty of using violence to rob a 13-year-old classmate of virtual property in the multiplayer online game RuneScape.”
Hell hath no fury like the ‘ex’ files [The Age] – “It was the wedding present from hell. In the middle of his Pacific island honeymoon, a Melbourne finance executive discovered that a woman claiming to be his ex had branded him in cyberspace as a dud lover and serial cheat. Along with his name and picture, the anonymous “ex” posted his mobile phone number, address and car registration on the “love rat” site dontdatehimgirl.com. … The executive is one of more than 200 Australian men whose profiles have been posted on dontdatehimgirl.com or datingpsychos.com — US sites now being used by Australian women to post anonymous rants against men who have supposedly done them wrong, and to warn other prospective partners. Other women — also anonymous — then add “comments” which may include their own experiences of the same man. Men named — and often also pictured — in the profiles may deny the accusations.” (What happens when citizen justice decends into the digital lynchmob!)
Obama in-game advertising [The LAMP Watercooler] – “The Obama campaign has made strong use of the internet for fundraising, organising and spreading the message. The campaign has gone to a new level with the release of in-game advertising as illustrated in this screen-shot published on Gigaom recently.”
Digital switch timetable [TV Tonight] – “[Australian] Senator Conroy has mapped out the switch from analog to digital television …” Perth will have to switch to entirely digital television broadcast by January – June 2013; regional WA by the end of 2013. Follow the link for the timeline for the rest of Australia.
Giant database plan ‘Orwellian’ [BBC NEWS | Politics] – “Proposals for a central database of all mobile phone and internet traffic have been condemned as “Orwellian”. Home Secretary Jacqui Smith said the police and security services needed new powers to keep up with technology. Details of the times, dates, duration and locations of mobile phone calls, numbers called, website visited and addresses e-mailed are already stored by telecoms companies for 12 months under a voluntary agreement. The data can be accessed by the police and security services on request – but the government plans to take control of the process in order to comply with an EU directive and make it easier for investigators to do their job.” (Apparently you’ll need a passport to buy a mobile phone in the UK, too.)
Interesting links for August 7th 2008 through August 8th 2008:
Steal This Hook? Girl Talk Flouts Copyright Law [NYTimes.com] – “Girl Talk, whose real name is Gregg Gillis, makes danceable musical collages out of short clips from other people’s songs; there are more than 300 samples on “Feed the Animals,” the album he released online at illegalart.net in June. He doesn’t get the permission of the composers to use these samples, as United States copyright law mostly requires, because he maintains that the brief snippets he works with are covered by copyright law’s “fair use” principle …Girl Talk’s rising profile has put him at the forefront of a group of musicians who are challenging the traditional restrictions of copyright law along with the usual role of samples in pop music.” Girl Talk’s latest album Feed the Animals can be downloaded for whatever price users choose to pay (including choosing to pay nothing).
MisUnderstanding YouTube by Joshua Green [Flow TV 8.05] – “… popularity on [YouTube] revolves as much around what is “Most Discussed” or “Most Responded” as it does what is “Most Viewed.” … Understanding this is crucial to effectively accounting for YouTube as a diverse media space. This is not to suggest everyone comes to the site to post a video blog, but rather to come to terms with the fact that YouTube is built as much through practices of audience-ing as it is practices of publishing, and to realize the two as intimately linked. As much as the video blog, YouTube is ruled by the clip and the quote — the short grab or edited selection; these videos are evidence or demonstration of active audience-hood.”
It’s public so what’s the privacy issue with Google’s Street View? [The Courier-Mail] – Peter Black tells it like it (legally) is regarding Google Streetview in Australia: “What Google did was perfectly legal. They took photographs of houses, buildings and streets from a public place. If anyone can legally walk up and down your street taking photographs of houses, why can’t Google? They can. Once this is accepted, the argument then becomes one about people randomly caught in the lens of the camera. “Surely they don’t have a right to take a photo of me?” Yes they do. You can have no reasonable expectation of privacy, let alone a right to privacy, when you are in a public area, such as your street.”