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Digital Culture Links: May 21st

Links through to May 21st:

  • Sensis Yellow Social Media Report 2013 [PDF] – The new Sensis Yellow Social Media Report is out (based on a survey of 937 Australians in March and April 2013), showing widespread social media use, with growth in mobile and second screen uses:
    * 95% of AUstralian social media users use Facebook
    * The typical Australian spends 7 hrs/wk on Facebook
    * 67% of Australians access social sites on a smartphone
    * 42% of Australians use social media while watching TV
  • A better, brighter Flickr [Flickr Blog] – Yahoo have majorly redesigned Flickr, giving new free (ad-supported) accounts 1Tb of storage, which is an awful lot of photos. The Android app is now almost identitcal to the iOS app, but the new aesthetics of the web-based version are a big change, looking more and more like every other photo-sharing service around today. Quite a few long-term Flickr users (of which I am one) have voiced a range of concerns about the design changes. Also, what this redesign means for people who’ve already paid for Pro accounts is deeply unclear on the main Flickr pages. (The Twitter account seems to suggest nothing changes.)
  • Yahoo! to Acquire Tumblr / Yahoo [Yahoo News Centre] – Yahoo buys Tumblr for $1.1 billion and, in their words, “promises not to screw it up”. A clever buy for Yahoo, but it’ll be hard to integrate the rebellious/youth Tumblr userbase into the Yahoo brand.
  • Introducing Photos of You [Instagram Blog] – Just in case you momentarily forgot that Facebook owns Instagram, the photo-sharing service has just added the ability to tag photos (remarkably similar to Facebook’s tagging function). Looks like Instagram needs a better map of your personal networks before they can harness it commercially.
  • Follow the audience… [YouTube Blog] – May 2013 and YouTube users “are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last.”

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