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Digital Culture Links: May 24th 2010
Largely Lost-centric links for May 24th 2010:
- Lost Finale: What the Web Wasn’t Made For [Mashable] – Why I’ll be off most social media today: “Those two wonderful facets of the web — on-demand viewing and instant communication between fans — tonight become a double-edged sword. The Lost Finale will be shown at 9pm ET on the East Coast, and 9pm PT on the West Coast. These time zone delays are the antithesis of what the web is about: Instant communication. The web is the perfect platform for the spread of breaking news, rumor, and those facts that corporations and politicians would rather keep quiet. In short: blogs, Facebook and Twitter make the spread of information immediate. But the web doesn’t understand the concept of the “spoiler”: The kind of information you’d like to avoid until a specific date or time. A TV blog can’t set its RSS feeds to be delivered later to the West Coast than the East. A Facebook update doesn’t get held back until you’ve watched the finale on your DVR. Your phone doesn’t know to block all Lost-related Tweets until you’ve watched the final episode.”
- Final episode Lost in transmission [WA Today] – Australian broadcasting is indeed, Lost, but not in a good way: “AT 2PM AEST today the final episode of supernatural drama Lost will be broadcast simultaneously in eight countries. Fans in the US, Canada, Britain, Italy, Spain, Portugal, Israel and Turkey will sit down as one to discover how the big questions in one of television’s most diabolically complicated shows are resolved. The international simulcast aims to stave off piracy, while attracting viewers worldwide before spoilers hit the web. But not in Australia. Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.” Many Australian Lost fans have left free-to-air television for an alternate viewing reality, downloading, to join in discussions online…”
- Ahead of ‘Lost’ Finale, Fans Shut Off Virtual Hints [NYTimes.com] – “Erin Farley has her plans for Sunday all laid out. Two hours before the last episode of “Lost” is broadcast three time zones away, she will shut down her home Internet connection. TweetDeck? Off. Facebook? Off. Her cellphone? Stashed out of reach. “I’ll turn off the whole Internet just to avoid having anything spoiled,” said Ms. Farley, a 31-year-old freelance writer in Portland, Ore. “I don’t want to ruin the surprise.” The Internet in general, and social media like Twitter in particular, can be a minefield for those who are trying to keep themselves in the dark about an event or show so they can enjoy it later. When the Olympics and Grammy Awards are time-delayed, for example, armchair critics chattering about the wins and losses online can destroy the suspense in an instant. […] people who don’t live on the East Coast, where Lost is shown first, are especially at risk for online spoilers. Overseas fans may have to wait days for a local broadcast – several years in Internet time”
- Lost bows out – after 121 baffling episodes – with 5am TV simulcast to beat plot spoilers [Television & radio | The Guardian] – Closer to non-sporting global television events: “Early on Monday morning [UK time] , millions of Lost fans will be hoping that the mysteries of the US drama’s fictional island accumulated over five years are finally revealed when the show closes in a unique broadcasting event. The finale will be simulcast on ABC in the US and by seven broadcasters around the world. Lost fans in the UK will be switching on Sky1 at 5am on Monday for the two-and-a-half-hour climax to six series, and 121 episodes, of baffling TV. Fans in Italy, Spain, Portugal, Israel, Turkey, Canada, as well as the UK, will see the show at the same time it is aired by ABC on America’s west coast. The time lag between broadcast in America and in the UK used to be six months or more, but has been narrowing for the most popular imports to counter DVD piracy and illegal downloads. Sky1 has been broadcasting this year’s final series of Lost on Friday nights — five days after its US Sunday evening premiere on ABC.”
- LOST re-enacted by Cats in 1 minute.
- Fan-made Lost Finale Trailer
- Facebook, MySpace Confront Privacy Loophole [WSJ.com] – “Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers’ names and other personal details, despite promises they don’t share such information without consent. The practice, which most of the companies defended, sends user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code. Advertising companies are receiving information that could be used to look up individual profiles, which, depending on the site and the information a user has made public, include such things as a person’s real name, age, hometown and occupation.” [Also see Benjamin Edelman’s analysis.]
- PAC-MAN rules! [Official Google Blog] – After their first interactive logo, celebrating Pac-Man’s 30th birthday, Google makes their homage game available permanently: “We’ve been overwhelmed — but not surprised 🙂 — by the success of our 30th anniversary PAC-MAN doodle. Due to popular demand, we’re making the game permanently available at www.google.com/pacman. Thanks to NAMCO for helping to make this wonderful collaboration happen. Enjoy!”
- Watching for Iron Sky [The Chutry Experiment ] – Useful introduction to the crowd-sourced film Iron Sky (coming some time 2011) for Web 207.
Digital Culture Links: May 10th 2010
Links for May 7th 2010 through May 10th 2010:
- An Early Look At Twitter Annotations Or, “Twannotations” [TechCrunch] – Twitter are adding annotations, or twannotataions, in the near future; it’ll let specific ‘things’ be identified. It’s a bit like turning Twitter into a semantic communication tool. Richard Giles asks if this will make Twitter (a privately owned) internet protocol be default, but either way annotations should make Twitter even more of a cultural barometer.
- The Tell-All Generation Learns When Not To, at Least Online [NYTimes.com] – Privacy concerns online cross all generational barrier, despite the myth of the millennial mindset: “The conventional wisdom suggests that everyone under 30 is comfortable revealing every facet of their lives online, from their favorite pizza to most frequent sexual partners. But many members of the tell-all generation are rethinking what it means to live out loud. While participation in social networks is still strong, a survey released last month by the University of California, Berkeley, found that more than half the young adults questioned had become more concerned about privacy than they were five years ago — mirroring the number of people their parent’s age or older with that worry. They are more diligent than older adults, however, in trying to protect themselves.”
- Facebook’s Gone Rogue; It’s Time for an Open Alternative [Wired.com] – Ryan Singel takes Facebook to task for the continual failings in respecting user privacy both in terms of their architecture (so many things simply can’t be turned off now) and their policies (basically, screwing with privacy one step at a time, while using a raft of lawyers to ensure it’s not illegal … but maybe unethical). Singel argues that everything Facebook currently provides could be achieved by a series of open tools and protocols which provide real and clear choices about what we do and don’t share with the world. Singel argues we need to make these choices now because Facebook, for many, has almost become our online identity.
- Zuckerberg’s Law of Information Sharing [NYTimes.com] – From November 6, 2008: “On stage at the Web 2.0 Summit on Thursday, Mark Zuckerberg, the chief executive of Facebook, was cheerfully unruffled. Mr. Zuckerberg pinned his optimism on a change in behavior among Internet users: that they are ever more willing to tell others what they are doing, who their friends are, and even what they look like as they crawl home from the fraternity party. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. “That means that people are using Facebook, and the applications and the ecosystem, more and more.” Call it Zuckerberg’s Law.” The great thing about controlling the privacy settings for more than 400 million people, is it’s pretty easy to change things so more and more and their information is shared … even if many users don’t understand how and don’t think this is what they signed up for!
- The Evolution of Privacy on Facebook [mattmckeon.com] – A really useful inforgraphic by Matt McKeon which demonstrates five stages of Facebook’s default settings and how much information is public by default at each stage (short version: 2005 – not much; 2010 – almost everything!)
- Most pirates say they’d pay for legal downloads [News.com.au] – Peer-topeer sharers want legal options in Australia: “Most people who illegally download movies, music and TV shows would pay for them if there was a cheap and legal service as convenient as file-sharing tools like BitTorrent. That’s the finding of the most comprehensive look yet at people who illegally download TV shows, movies and music in Australia, conducted by news.com.au and market research firm CoreData. The survey canvassed the attitudes of more than 7000 people who admitted to streaming or downloading media from illegitimate sources in the past 12 months. It found accessibility was as much or more of a motivator than money for those who illegally download media using services like BitTorrent. More respondents said they turned to illegal downloads because they were convenient than because they were free … [More results here.]
- What Happens When You Deactivate Your Facebook Account [Read Write Web] – Facebook is a big part of millions and millions of peoples’ lives, but what happens when you pull the plug? Last night I met a man who walked to the edge of the cliff and nearly deactivated his Facebook account. He took a screenshot of what he saw after clicking the “deactivate my account” link on his account page – and it is pretty far-out. That man considered quitting Facebook because it was having an adverse emotional impact on him and I’ll spare him and his contacts from posting the screenshot he shared with me. I have posted below though a shot of the screen I saw when I clicked that button myself. Check it out. I bet you haven’t seen this screen before, have you? […] Can you believe that? How incredibly manipulative! And what claims to make. Facebook has undoubtedly made it easier to keep in touch with people than almost any other technology on the planet, but to say that leaving Facebook means your friends “will no longer be able to keep in touch with you” is just wrong.”
Digital Culture Links: May 5th 2010
Links for May 4th 2010 through May 5th 2010:
- Twitter is the New CNN | Lance Ulanoff [PCMag.com] – A pretty solid argument about why Twitter is better at sharing news and information than being a social network as such. The inequality of links (ie you don’t agree with a twitter contact to mutually interact, you can follow without being followed) is one of the strongest arguments against SNS use although, ultimately, I think is still depends on how individuals use the platform.
- Keeping Your Photos Off Facebook & Other Privacy Concerns [The Age] – Stock-standard piece reminding everyone that stuff on Facebook and other social networks often isn’t private (and you should check if you think it is). I’m not sure quoting a “Cyber psychologist” talking about young people having a yet-to-mature frontal cortex is really the winning argument, though! Equally, the advice at the end (basically: be aware and check your Facebook settings) would be a little more genuine if it linked to something which actually illustrated HOW to make those changes (the complexity of Facebook’s privacy settings is one of the biggest privacy challenges today!)
- Viacom v YouTube is a microcosm of the entertainment industry [guardian.co.uk] – Cory Doctorow’s fighting words about Viacom Vs YouTube: “From the Digital Economy Act to the anti-counterfeiting trade agreement, Big Content’s top brass are looking for ways to increase the liability borne by “intermediaries” – the companies that host and transmit user-uploaded material – in order to give them the footing from which to put pressure on tech firms to pay them off and go into bankruptcy. The lawmakers who say that they favour these draconian copyright powers are not on the side of creators. The creators are the ones busily shovelling their creative works on to YouTube. These laws are designed to provide full employment for the litigation industry, and to encourage the moral hazard that has TV and record companies turning into lawsuit factories.”
- ‘One Book, One Twitter’ launches worldwide book club with Neil Gaiman | Books [guardian.co.uk] – Twitter as global book club: “The brainchild of Jeff Howe, author of Crowdsourcing and a contributing editor at Wired magazine, the One Book, One Twitter scheme launches tomorrow. Readers have been voting for the book which they’ll be tackling for the past month, with Neil Gaiman’s fantasy novel American Gods eventually triumphing […] “The aim with One Book, One Twitter is – like the one city, one book programme which inspired it – to get a zillion people all reading and talking about a single book. It is not, for instance, an attempt to gather a more selective crew of book lovers to read a series of books and meet at established times to discuss,” explained Howe at Wired.com. “Usually such ‘Big Read’ programs are organised around geography. […] This Big Read is organised around Twitter, and says to hell with physical limitations.””
- Choose Privacy Week Video [Vimeo] – Fast-paced largely talking-head style video advocating better attention to privacy online. The video is US-based and features lots of candid interviews along with notable privacy advocates including Cory Doctorow and Neil Gaiman. Launched as part of the first US Privacy Week, 2-8 May, 2010. (Downloadable as 1280×720, 344.57MB Quicktime movie.) [Via BBoing]
Choose Privacy Week Video from 20K Films on Vimeo.
Digital Culture Links: March 9th 2010
Links for March 9th 2010:
- Mapping the growth of the internet [BBC News] – Useful flash-powered world map from the BBC visually demonstrating the growth in internet use across the globe from 1998 to 2008. (Quite a lot of growth to be seen!)
- Return of the natives by Slavoj Zizek [New Statesman] – Slavoj Zizek gets stuck into Avatar: “So where is Cameron’s film here? Nowhere: in Orissa, there are no noble princesses waiting for white heroes to seduce them and help their people, just the Maoists organising the starving farmers. The film enables us to practise a typical ideological division: sympathising with the idealised aborigines while rejecting their actual struggle. The same people who enjoy the film and admire its aboriginal rebels would in all probability turn away in horror from the Naxalites, dismissing them as murderous terrorists. The true avatar is thus Avatar itself – the film substituting for reality.”
- Adventures in the Wild, Wild West: Media140 Perth [media140.org] – Official wrap-up post for Perth Media 140 (Feb 2010), including links to pretty much everyone involved and a snappy little video summarising some of the key themes (if you watch closely you can see what 10 seconds of my talking head looks like after presenting a talk in a room which is warmer that 40 degrees Celsius!).
- Study: Ages of social network users [Royal Pingdom] – A really useful breakdown of social networking websites by age, including these stats:
“* Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%.
* Classmates.com has the largest share of users being aged 65 or more, 8%, and 78% are 35 or older.
* 64% of Twitter’s users are aged 35 or older.
* 61% of Facebooks’s users are aged 35 or older. […]
* The average social network user is 37 years old.
* LinkedIn, with its business focus, has a predictably high average user age; 44.
* The average Twitter user is 39 years old.
* The average Facebook user is 38 years old.
* The average MySpace user is 31 years old.
* Bebo has by far the youngest users, as witnessed earlier, with an average age of 28.” - Twitter Hits 10 Billion Tweets [Mashable] – “It’s official: Twitter has surpassed 10 billion tweets. […] you can tell by the actual tweet ID numbers that we have crossed the magical threshold. The milestone shows that Twitter’s still growing at a rapid pace: it broke 1 billion tweets in November 2008 and 5 billion tweets just four months ago.”
RepoMen
While I fear the upcoming film RepoMen is unlikely to live up the the dystopian promise of its premise (the repossession of artificial organs from people who’ve defaulted on their repayments in a not-too-distant-future), I love some of their promotional posters …
Digital Culture Links: January 27th 2010
Links for January 27th 2010:
- Terms of (Ab)Use: US and UK Consumers Dance to Different iTunes [Electronic Frontier Foundation] – Further illustration of the insanity of different national licensing agreements: “For example, as with many TOS agreements, the iTunes U.S. Terms purport to allow Apple to terminate any part of the service, including access to any music or other content available through iTunes, at any time without warning. The U.K. Terms step back from that extreme position. In particular, the U.K. Terms do not allow Apple to affect a user’s access to content already purchased. Furthermore, before terminating a user’s access to iTunes, the U.K. Terms require there at least be “strong grounds,” rather than mere “suspicion,” to believe the user has violated the agreement, and also obligates iTunes to provide notice of any planned modification, suspension, or termination to the extent possible. In other words, the U.K. Terms provide customers at least some guidance as to the grounds for termination, rather than leave them to worry their access to iTunes can be terminated at any moment for any reason.”
- Australia Set to Introduce Internet Filter that Could Block Access to Thousands of Anime, Comics, Gaming (ACG) and Slash Fan Sites by Mark McLelland, University of Wollongong [Guest Post: Confessions of an Aca-Fan] – Guest post by Mark McLelland looking at the implications of the Australian government’s forthcoming ISP-level internet filtering legislation on slash, anime, manga sites and thus fans in Australia. Outlook: poor.
- After Three Months, Only 35 Subscriptions for Newsday’s Web Site [The New York Observer] – So, how’s that paywall going? “In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. Could its fate be a sign of what others, including The New York Times, might expect? So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com? The answer: 35 people. As in fewer than three dozen. As in a decent-sized elementary-school class. That astoundingly low figure was revealed in a newsroom-wide meeting last week by publisher Terry Jimenez when a reporter asked how many people had signed up for the site. Mr. Jimenez didn’t know the number off the top of his head, so he asked a deputy sitting near him. He replied 35.”
- Google Doodle For Australia Day Missing Aboriginal Flag [SMH] – “An Australia Day artwork by student Jessie Du will be viewed by millions on Google’s home page today but one feature of her original design is conspicuously absent – the Aboriginal flag. Jessie’s Australia-themed version of the Google logo beat thousands of other entrants in the search giant’s Doodle 4 Google competition […] Jessie, 11, is a student at Rydalmere East Public School. Her entry fashioned the letters in Google’s logo out of native Australian animals, such as the kangaroo, koala and emu. The central “o” in the original design was the Aboriginal flag but this has been edited out of the final version that adorns Google’s home page today. The discrepancy caused much consternation on Twitter, but a Google spokeswoman explained that the editing of Jessie’s design was due to a copyright dispute. The designer of the flag, Harold Thomas, who owns the copyright to the flag, refused to give Google permission to reproduce the design on its website…”
- Stop pining for life on Pandora and come back to planet Earth [Telegraph] – Conservative London Mayor Boris Johnson on Avatar: “It is a feature of powerful military empires that they like to romanticise their victims and luxuriate guiltily in the pathos of their suffering. Think of the Roman crowds pleading for the lives of captured barbarians in the amphitheatre.[…] And I can’t believe that many of these gloomy post-Avatar Westerners, when they really think about it, would want to up sticks to Pandora and take part in Na’vi society, with its obstinate illiteracy, undemocratic adherence to a monarchy based on male primogeniture and complete absence of restaurants. The final irony, of course, is that this entrancing vision of prelapsarian innocence is the product of the most ruthless and sophisticated money-machine the world has ever seen. With a budget of $237 million and with takings already at £1 billion, this exquisite capitalist guilt trip represents one of the great triumphs of capitalism.”
Digital Culture Links: January 4th 2010
Links for January 3rd 2010 through January 4th 2010:
- Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits [B.L. Ochman’s blog] – There are now 15,740 self-proclaimed social media gurus on Twitter! Don’t be one of them.
- Ban This Game! – Silly but simple flash game exploring the “logic” of the Australian government’s proposed internet censorship regime.
- Talks from Media140 Sydney 2009 – Real-Time Web on Journalism and Media – A bunch of recorded talks from Media 140 in Sydney last November, from a great range of speakers as diverse as Jay Rosen and Malcolm Turnbull. I’ll be speaking at Media 140 Perth on February 25, so I’m brushing up on past Media 140s to get a feel for the style.
- ‘Avatar’ tops $1 billion at worldwide box office [Variety] – “Twentieth Century Fox and James Cameron’s “Avatar” rang in the New Year with an estimated worldwide cume of $[US]1 billion through Sunday, becoming the fourth highest grosser of all time. Domestic cume was $352.1 million, including a weekend take of $68.3 million, the best gross ever for a film in its third weekend. Overseas, the pic’s cume through Sunday was $670.2 million.”
- We All Live In Public Now. Get Used To It. [TechCrunch] – If we start from the premise that everything we do online is public, and then ask “how do I make this private” for specific bits and pieces, it’s more likely privacy will actually exist: “As the Web becomes more social, privacy becomes harder and harder to come by. People are over-sharing on Facebook and Twitter, broadcasting their whereabouts every ten steps on Foursquare and Gowalla, and uploading photos and videos of their most private moments to the Web for all to see. It’s easy to say that privacy is dead, we all live in public now, and just deal with it. But things are a bit more complicated. It used to be that we lived in private and chose to make parts of our lives public. Now that is being turned on its head. […] Public is the new default.”
- Web 2.0 Suicide Machine – Meet your Real Neighbours again! – Sign out forever! – Had enough of being part of social media? Kill all your web 2.0 profiles here (disclaimer: this really does delete your profiles … forever!).
Digital Culture Links: December 6th 2009
Links for December 3rd 2009 through December 6th 2009:
- Panic Attack and YouTube Discovery [The Chutry Experiment] – Great post from Chuck Tryon about Fede Alvarez’s sudden appearance on the Hollywood radar thanks to his YouTube short “Ataque de Pánico,” (Panic Attack!), 4 minute special effects driven extravagnaza in which a city is destroyed and a career created: “One of the underlying narratives associated with Hollywood mythology is the “discovery story,” the idea that a talented newcomer emerges by chance, out of nowhere, to become a Hollywood “star.” Lana Turner was discovered, so the legend goes, on a barstool at Schwab’s drugstore. Now, as the tools of filmmaking and film distribution have been democratized, those discovery stories have expanded to filmmakers as well. And although it is the case that such stories can be read ideologically, it is also true that YouTube and other video sharing sites still offer us the opportunity to be astonished by the talents of an aspiring filmmaker.”
- Memories of a paywall pioneer | Media | guardian.co.uk – Scott Rosenberg reflects on Salon’s experiments with a paywall, suggesting it’s not the model for future news media: “I’m not hostile to the notion of people paying for online content. I do so myself. I’m glad people stepped up and paid for Salon. But the value of stuff online is usually tied to how deeply it is woven into the network. So locking your stuff away in order to charge for it means that you are usually making it less valuable at the moment that you are asking people to pay for it. And that’s why people so often respond with: “No thanks.””
- Vampire Politics by Lisa Nakamura et al [Flow TV, 11.03, 2009] – “True Blood is socially conservative, gesturing towards a radical politics (or any social movement based politics) that it cannot (or will not) deliver. Likewise, the form of the medium itself is conservative. Like its vampires, True Blood is a relic – it airs on television, not the Internet, and it is broadcast rather than streamed. Though HBO claims “it’s not television, it’s HBO,” we know better. Like the credit sequence’s time-delayed decayed foxes and possums, True Blood is a memento mori – to the Civil Rights South, to broadcast television, to civil rights organizing and “unsexy” rights-based movements. True Blood pursues vampire politics, which are all about sexy self fashioning. Were it not for the exquisite Godric’s self-immolation in season two, the program’s credo might be “survival of the sexiest.””
- Networking Families: Battlestar Galactica and the Values of Quality by Jordan Lavender-Smith [Flow TV, 11.03, 2009] – “Galactica’s interrogation of post-nuclear family mechanics and what it means to be human was potentially groundbreaking, but by the show’s end the reconstitution of the family breaks down, and a thick line is drawn between the natural and artificial, delivering an outmoded humanism through posthuman technologies.”
- Identity Wars: Google & Yahoo! Bow to Facebook & Twitter [RW Web] – “Yahoo! announced this morning that it is adding Facebook Connect across many of its properties. This afternoon Google Friend Connect announced the inclusion of Twitter as a top-level log-in option. These moves will be convenient for users, but may not be good for the future of the web.” (This is a really interesting article looking at what happens when Facebook and Twitter become default identity authentication systems – so much power then resides in these systems, and what happens to attempts at standards like OpenID?)
Digital Culture Links: December 2nd 2009
Links for November 27th 2009 through December 2nd 2009:
- Seven’s FlashForward “leaked” to US [TV Tonight] – “Monday night’s episode of FlashForward was the last for the year on Seven, and screened before the US which took a broadcast break for Thanksgiving. That resulted in the episode being uploaded as a torrent and now “leaked” to America. The Hollywood Reporter notes that “Australians don’t care about our guilt-tinged empire-expanding holiday traditions and didn’t take a break. Whether the US-Aussie FlashForward schedule being jolted out-of-sync will result in future episodes also being leaked isn’t known.” Presumably the episode will be downloaded across the US complete with a Channel 7 watermark. It’s all rather ironic given Disney / ABC went to great lengths to make sure Aussie media didn’t reveal information on the series in the lead-up to the premiere, insisting they attend a cinema screening and sign confidentiality clauses.” (US viewers, welcome to the other side of the tyranny of digital distance!)
- The hits on iView [TV Tonight] – “Four Corners, United States of Tara, Good Game, Doctor Who, The Chaser’s War on Everything and Media Watch are the most popular titles on the ABC’s iView platform. The online catch-up service has been operating since July 2008. Since April this year there have been 6.2 million views of programs with an annual monthly average of 610,000 visits, up by 140% compared to last year. It averages 206,000 visitors per month, up by 60% compared to last year. In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.” (Finally, streaming timeshifted TV is making solid inroads in Australia.)
- Moviegoers 2010 available for download [Marketing Strategy for Entertainment and Brand Clients – Stradella Road] – “Why does movie studio tracking and research so often surprise and disappoint us? The answer experienced movie marketers gave us in private conversations was this: We still don’t know our customers/audience as well as we should.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place? We designed the Moviegoers 2010 research study to answer these questions […]
• Moviegoers spend more time each week online (19.8 hours) than they do watching TV (14.3 hours)
• 52% of moviegoers have digital video recorders (61% of the 30-39 demo) and, of those consumers, 71% fast-forward to skip commercials.
[Download the full report – PDF] - Westfield Facebook application draws fire [mUmBRELLA] – Westfield has drawn criticism over a Facebook application that may be in breach of the social networking site’s terms and conditions, despite the two companies collaborating to develop it. The application updates a user’s status with a Westfield-branded message to promote its Gift Card. It requires the user to opt in so that their status is updated to “All I Want for Christmas is a Westfield Gift Card”, with extra copy stating that the user has now gone into the draw to win a $10,000 gift card. […] But the promotion has also attracted a backlash from other users, complaining that the promotion is taking over the social networking site as friends’ status updates that feature the Westfield branding, clutter their screens. Facebook groups have also been created in opposition to it. One group, known as If All You Want For Christmas Is A Westfield Gift Card, I Don’t Want To Know, currently has over 3,300 fans.” (Spam as a Facebook App … great marketing!)
The end of …
After Tony Abbott won the #spill, ensuring Australia will continue doing nothing about Climate Change in the immediate future, it would be fair to say that December has not begun on a peachy note. This effort from the Goodie Bag showing the Hollywood penchant for destroying New York seems to fit the day nicely:
I’ve always been partial to Gershwin!
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