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Digital Culture Links: October 31st through November 4th

Links for October 31st through November 4th:

  • Anonymous online comments [The Age] – “Online news readers should be forced to reveal their identity when commenting on a story, a parliamentarian has argued while complaining about West Australian’s poor online behaviour. WA Labor MP Andrew Waddell called on news websites, including this one, to publish readers’ names with their post. “It has become an unfortunate fact that there is a group of cowards who, hiding behind the veil of anonymity, abuse their right to free speech to perpetuate lies, abuse others, commit hate crimes, libel others and behave in an unacceptable manner,” Mr Waddell told parliament yesterday. “It is often possible to post a comment on a very public site without there being any need to provide real validated identification. This gives … courage to those who may not otherwise be willing to stand behind their comments and face the consequences of their opinions. “A vibrant society has a healthy ongoing political debate … [but] vicious, nasty, anonymous trolls have no place in that debate.”
  • Man jailed for posting sex images of ex-partner online [BBC News] – “”A Nottingham man who posted sexual images of his former girlfriend online as he stalked her via social networking sites has been jailed for four months. Shane Webber, 23, of Hodgkin Close in Clifton, sent photographs and personal details about Ruth Jeffery, 22, to her family and strangers. Webber admitted one count of harassment at an earlier hearing at Southampton Magistrates’ Court. Miss Jeffery said she was devastated by Webber’s actions. Outside court she said even if Webber had received the maximum jail sentence magistrates could impose – six months – it would not have made up for the hurt she had been caused. She said: “I am extremely pleased with the outcome. The maximum sentence in a magistrates’ court will never make up for the hurt he had put me through but I am pleased I can now put it behind me.”
  • Q&A: Felicia Day, from ‘The Guild’ to ‘Dragon Age’ [latimes.com] – “Playing” Felicia Day: “And when Electric Arts [makers of Dragon Age] called, that was the first call in years that was really like, “Oh!” They asked, “What would you like to do?” and I said, “What properties do you have?” And when Dragon Age came up I was, like, “Yes!” Because when am I ever going to be able to be in a medieval world as an actor? Probably never. So I’ll help create it myself. This will be the first time that a video game property is a Web series; and the elf is an actual playable character. So my character will be a DLC [downloadable content] piece; if people own Dragon Age II, they’ll be able to purchase an extension pack and play with my character. It’s full motion capture with me, full facial capture, full vocal acting. It’s pretty much the coolest thing I could ever imagine: Not only am I in a game, but it’s as a character I created.”
  • Angry Birds smashes half a billion downloads! [YouTube] – Cute little video with statistics about Angry Birds including the big one: half a billion downloads so far. That’s an awful lot! (Personally, I can account for 5 of those – 3 on Android, 2 on the iPad!)
  • Plagiarism [Common Craft] – Basic but very accessible and useful video explaining plagiarism: “While Plagiarism can be intentional, it is more often caused by misunderstanding.  Avoiding it means understanding the role of intellectual property and what makes plagiarism wrong.  This video teaches: Why giving credit to others is necessary; A definition of plagiarism; Steps to avoiding plagiarism; Types of ideas and media that can be plagiarized”
  • BBC News – Man jailed for posting sex images of ex-partner online – “A Nottingham man who posted sexual images of his former girlfriend online as he stalked her via social networking sites has been jailed for four months. Shane Webber, 23, of Hodgkin Close in Clifton, sent photographs and personal details about Ruth Jeffery, 22, to her family and strangers. Webber admitted one count of harassment at an earlier hearing at Southampton Magistrates’ Court. Miss Jeffery said she was devastated by Webber’s actions. Outside court she said even if Webber had received the maximum jail sentence magistrates could impose – six months – it would not have made up for the hurt she had been caused. She said: “I am extremely pleased with the outcome. The maximum sentence in a magistrates’ court will never make up for the hurt he had put me through but I am pleased I can now put it behind me.”
  • Angry Birds developer Rovio to open stores in China [BBC News] – Angry Birds maker Rovio has announced plans to open stores in China within 12 months. Unofficial merchandise connected to the videogame has already proved popular in the country. The company’s chief marketing officer, Peter Vesterbacka, made the announcement at the Techcrunch conference in Beijing. He said he was targeting $100m (£62m) in sales from the shops in their first year of operation. “On the physical side, we don’t have a lot of our officially licensed products out here, so we have ourselves to blame,” he told the conference. Mr Vesterbacka said he had been to China many times “checking out the Angry Birds’ presence”. He told delegates he was unhappy with the quality of the unofficial products, but had also gained “a lot of inspiration from the copyists”. The comment drew laughter from the audience.”
  • Qantas’ Social Media Response Rapped For Bad Service [The Age] – “Qantas has been criticised for its mechanical, impersonal social media response to the grounding of its fleet and the ensuing customer chaos. The announcement sparked a torrent of posts on Twitter, with independent social media analyst Thomas Tudehope noting that, at its peak, “Alan Joyce”, “Qantas” and “Anthony Albanese” were all trending worldwide – indicating in excess of a thousand tweets per minute. “This is particularly remarkable given that Australia only has an estimated 2 million Twitter accounts compared to a global audience pushing towards 250 million accounts,” Tudehope said. […] Several Twitter accounts have sprung up lampooning Qantas and its CEO, Alan Joyce, including @AlanJoyceCEO and @Qantas_VH_OQA.”

On the Importance of Dating Felicia Day’s Avatar in Australia!

If you’ve glanced at YouTube, or your iTunes store, or Twitter, or even Facebook in the last few days you may very well have noticed people talking about and linking to this video:

What you might not have realised if you’ve only just heard of The Guild or Felicia Day, is that this little video represents something of a leap forward in terms of indie-based web productions finding a way to make a healthy amount of money while still giving away their content predominantly for free.  For those of you who’ve not come across The Guild before, it’s a comedy web series created and written by Felicia Day (of Dr Horrible and Buffy fame), looking at the ‘real’ lives of six  MMO (videogame) players.  The ‘game’ is never explicitly named, but the characters and situations are largely based on play in and around World of Warcraft.

Anyway, one of the most important things is that after the first season of The Guild, Day very cleverly managed to strike a deal with Microsoft which would allow them to co-produce The Guild and thus season two was initially, exclusively available via the Xbox Live, MSN and Zune websites.  Significantly, Day retained all intellectual property regarding The Guild, meaning that the show remains under her ownership and control (about which Day is rightly proud).  Indeed, just striking that deal is a significant business move for an indie web media creator.  Of course, Day ensured that episodes also appeared on YouTube and other venues after a period of time, ensuring fans could access The Guild in whichever manner they preferred. The Guild has built a very healthy following (as has Day herself, with over a million Twitter followers) and after initially being available for free, Day released DVDs of season one and two via Amazon, which have sold reasonably well.

However, the music video which I’m focusing on today is The Guild’s ‘(Do You Wanna Date My) Avatar’ which was written by Felicia Day, features the cast of The Guild, and was directed by Jed Whedon (one of Joss’ brothers, who also co-wrote Dr Horrible).  Initially revealed at Comic-Con, the music video playfully engages with pretty much every stereotype that there is about gamers, electronically dancing a fine line between knowing parody and unadulterated fandom.  Following the deal with Microsoft, ‘Avatar’ was available exclusively on the Xbox and Zune websites for a week, before hitting the rest of the web both for free on YouTube and as paid download via iTunes stores, Amazon and elsewhere.  And that’s where the story gets impressive, as  the music video has hit number one on the US iTunes store and on Amazon as an mp3 download. More to the point, Day has learnt from the successes and problems that Dr Horrible hit last year.

While Dr Horrible was a huge hit in the US iTunes store, there were problems even viewing Dr Horrible outside of the US for the first few days, and it took months before Australians had a legal option to purchase Dr Horrible onlineaustralia_itunes_musicvids_19Aug2009.  In contrast, Day seems acutely aware that The Guild’s fans are spread all across the globe and that all ‘national’ versions of the iTunes store (all of which have separate licensing agreements) should be ready to spread The Guild’s musical talents.  [Update: To distribute the mp3 versions, Day used the Tunecore service which lets artists release their mp3s across a range of international stores simultaneously for a small fee.] The image visible on the left shows today’s Top Music Videos in the Australian iTunes store, with (Do You Wanna Date My) Avatar [feat. Felicia Day] sitting proudly at the top of the charts; it also topped the UK iTunes store (and elsewhere across the globe, too, I’m sure).  While there was a delay of a day or so getting some versions of the music video or mp3 into particular national online stores, Day has no doubt affirmed the loyalty of fans across the globe by ensuring they have access to ‘Avatar’ for free, or to buy, on exactly the same terms as fans in the US. While we may never know exactly how much ‘Avatar’ earns (or even what the music video cost to make) even the $2.59 a pop for the music video in Australia, or $1.69 for the mp3 single, will surely combine with sales across the globe to make a very respectable amount.  Indeed, I’d guess it could make more than a full season of The Guild webisodes!

Most importantly, though, Felicia Day has shown the sort of foresight that comes from being a clever media creator in the digital era: rather than bowing to the tyranny of digital distance, and letting the globe be arbitrarily cut into different regions in which different media companies can license and re-sell content, Day clearly views her loyal fans as a truly global, participative audience who all deserve equal access to the highly enjoyable media she creates! Felicia Day is someone who understands that digital media can, and should, also mean global media.

Now, after all that, if you’ve not done so already, stop listening to me, and check out ‘(Do You Wanna Date My) Avatar’!

Annotated Digital Culture Links: December 24th 2008

Links for December 23rd 2008 through December 24th 2008:

  • Top 10 Most Pirated TV-Shows of 2008 [TorrentFreak] – ” Lost is without a doubt the most downloaded TV-show, with over 5 million downloads for one single episode. TV-shows are getting increasingly more popular on BitTorrent. Most TV-broadcasters won’t be happy to hear this, but one could argue that BitTorrent has actually helped TV-shows to build a stronger, broader, and more involved fanbase. Perhaps even more importantly, the rise of unauthorized downloading of TV-shows is a signal that customers want something that is not available through other channels. Availability seems to be the key issue why people turn to BitTorrent.” (In order: Lost, Heroes, Prison Break, Terminator The Sarah Connor Chronicles, Desperate Housewives, Stargate Atlantis, Dexter, House, Grey’s Anatomy, & Smallville.)
  • Making the Intangible Tangible, the Economic Contribution of Australia’s Copyright Industries IP Down Under [PricewaterhouseCoopers report] – “PricewaterhouseCoopers, for the Australian Copyright Council, has released its report Making the Intangible Tangible, the Economic Contribution of Australia’s Copyright Industries, which has found that Australia’s copyright industries in 2007:
    • employed more than 837,000 people (8 percent of the nation’s workforce) – up 21 percent since 1996;
    • generated $97.7 billion in economic activity (10.3 percent of GDP) – up 66 percent since 1996; and
    • accounted for $6.8 billion in exports (4.1 percent of all exports) – up 6.3 percent since 1996.” [Via Terry Flew]
  • Aussie ‘Doctor Who’ Fans Set to Time Travel With BitTorrent [TorrentFreak] – “Australia has been the focus of much tech news recently, as the country struggles with its Internet piracy ‘problem’. Thanks to the infinite wisdom of ABC, Aussie Doctor Who fans are left with a tough decision – wait until mid-January to watch the show’s pivotal ‘Christmas Special’ – or pirate it with BitTorrent.”
  • WoW! How The Guild beat the system [Media | The Guardian] – “The Guild was written as an hour-long TV pilot but was rejected by a number of studios. “We were fighting against the stereotype of online gamers as pickly-faced teenagers living in their basements,” she recalls. In the end, Day and her co-producer, Kim Evie, funded the first episodes themselves and spent eight hours a day emailing bloggers about the show and marketing it through the Buffy and WoW communities. The next seven episodes were funded through donations collected via a PayPal button on their website and donors were credited at the end of each show. … The Guild has been a masterclass in direct marketing of content to a niche peer group. “The web is an amazing opportunity for people who want to tell stories but aren’t permitted because they aren’t the mainstream,” says Day.” (Profile of The Guild as a rags to riches webisode series now it has been picked up by Microsoft.)
  • Net music theory ends up a tall tale [Australian IT] – “The internet was supposed to bring vast choice for customers, access to obscure and forgotten products and a fortune for sellers who focused on niche markets. But a study of digital music sales has posed the first big challenge to this “long tail” theory: more than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year. The idea that niche markets were the key to the future for internet sellers was described as one of the most important economic models of the 21st century when it was spelt out by Chris Anderson in his book The Long Tail in 2006. But a study by Will Page, chief economist of the MCPS-PRS Alliance, a not-for-profit royalty collection society, suggests that the niche market is not an untapped goldmine and that online sales success still relies on big hits. It found that for the online singles market, 80 per cent of all revenue came from about 52,000 tracks. For albums … 1.23million available, only 173,000 were ever bought”

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