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Global Media Distribution and the Tyranny of Digital Distance

Here are the slides and audio from my paper ‘Global Media Distribution and the Tyranny of Digital Distance’ presented on Saturday, 20 October 2012 at Internet Research 13 in MediaCityUK, Salford:

The paper drifted somewhat from the original abstract, but in a nutshell asks why it is taking television networks so long to escape the tyranny of digital distance (in this instance embodied by the national delays in re-broadcasting overseas-produced television shows). I look at several examples, including the recent Olympics broadcasts, as well as the deep-seated resistance from commercial TV networks in Australia. I conclude following Mark Scott that the future is already here, in the visage of young viewers and Peppa Pig fans who will never know the broadcast schedule and that these are the viewers for whom networks should be preparing to entertain today.

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