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Will web leaks hurt Wolverine or Caprica?

Posted by on April 17, 2009 2 comments

wolvieposterstory2 So, in the wake of the much-discussed and widely downloaded leak of the Wolverine workprint,  the direct-to-DVD BSG prequel pilot Caprica has also found its way online over a week prior to any official release (on DVD or via direct download).  Yet, while media corporations decry the sales supposedly lost and the evils of piracy, any real evidence that these leaks will hurt either the film or the prequel series pilot is hard to come by.

The Wolverine workprint is an unusual case, as the leaked version is unfinished – while it is feature length, many of the special effects shots are either absent or only partial and a series of pick-ups shot earlier this year are missing.  While one Fox reviewer got the boot after admitting downloading, watching and liking the workprint, some reports suggest that the leak has actually worked as great publicity amongst the key demographics most likely to see Wolverine in theatres.  More importantly, in my view, this unfinished and thus can-be-improved-upon version may just lead some people to review the film more favourably – while folks won’t admit seeing the workprint, if the official release is better, and reviewers’ expectations were lowered by the workprint, I’d guess they’re going to give relieved and thus warmer reviews.  More to the point, the workprint might also function as the most in-depth audience screener ever, which has resulting not just in mixed reviews, but in useful advice on how the film might be improved. A canny producer might just collate these suggestions and get some free tips on what the film-going public would really like to see in Wolverine!

Caprica is a different beast altogether – anyone who believes that any distribution of the Battlestar Galactica prequel series pilot will hurt its sales of the series are fooling themselves.  It has long been argued that the US release of Battlestar Galactica was aided by the enthusiastic word-of-mouth generated by peer to peer sharing of the first episodes when they were released in the UK before the US.  The direct-to-DVD pilot (no, it’s not a movie any more than Razor made sense as a standalone movie; it’s clearly a pilot) is there to do one thing: get audiences interested in the coming series. The DVD release is happening primarily because of the success of Battlestar Galactica, and the desire of BSG’s fans for something new in that franchise, albeit a very different sort of show from BSG.  From the studio’s perspective, it’ll also help gauge the level of audience interest. Yet Caprica is, more than anything else, an advertisement for the coming series. The fact that the Caprica pilot DVD will clearly make money (it was 22 on Amazon’s best selling DVD chart today, for example) is candy, and perhaps one way the producers could get a special-effects heavy pilot created, but this is definitely an addition to the normal process of shooting a television pilot.  Sharing the pilot on bittorrent will produce another metric by which the studio can see how popular the coming series will be.  That word of mouth (presuming it’s positive) will be amongst the best advertisements Caprica can have.

Update: The workprint leak clearly didn’t hurt X-Men Origins: Wolverine: it clocked an impressive $AU221 million globally during its opening weekend!

Annotated Digital Culture Links: April 9th 2009

Posted by on April 10, 2009 No comments

Links for April 6th 2009 through April 9th 2009:

  • on url shorteners [joshua's blog] – “… URL shorteners are bad for the rest of us. The worst problem is that shortening services add another layer of indirection to an already creaky system. A regular hyperlink implicates a browser, its DNS resolver, the publisher’s DNS server, and the publisher’s website. With a shortening service, you’re adding something that acts like a third DNS resolver, except one that is assembled out of unvetted PHP and MySQL, without the benevolent oversight of luminaries like Dan Kaminsky and St. Postel. There are three other parties in the ecosystem of a link: the publisher (the site the link points to), the transit (places where that shortened link is used, such as Twitter or Typepad), and the clicker (the person who ultimately follows the shortened links). Each is harmed to some extent by URL shortening.” (While I understand URL shortening for Twitter, I think they tend to obscure the actual destination and make evaluating a link very difficult!)
  • Facebook Blocks All Pirate Bay Links [TorrentFreak] – “… [in] March The Pirate Bay added new functionality to reach out to millions of Facebook users. Just over a week later and the world’s largest social networking site has blocked all links to torrents on the world’s largest and most infamous BitTorrent tracker. It was less than two weeks ago when The Pirate Bay implemented a new feature making it easier for site users to post links to torrents on their Facebook profile… The entertainment industries were not happy with the new feature, but since The Pirate Bay is not exclusively used to spread copyrighted material, there wasn’t much they could do about it. Facebook users responded positively and many began posting torrent links in their profile. This integration of the world’s largest tracker and the world’s largest social networking site generated hundreds of news articles and excitement. But it wasn’t to last. This morning Facebook … blocked not only the feature, but all links to Pirate Bay’s torrents.”
  • Flutter: The New Twitter [YouTube] – When the 140 characters of Twitter get too much, the nanoblogging revolution of Flutter might be right for you! ;)

Annotated Digital Culture Links: April 3rd 2009

Posted by on April 3, 2009 1 comment

Links for March 31st 2009 through April 3rd 2009:

  • Internet traffic in Sweden plummets on first day of law banning web piracy [Guardian] – Internet traffic in Sweden – previously a hotbed of illicit filesharing – has fallen dramatically in the first day of a new law banning online piracy. The country – home to the notorious Pirate Bay website, whose founders are awaiting a court judgment on whether they have broken the law by allowing people to find films, games and music for illicit downloads – has previously been seen as a haven for filesharing, in which people can get copyrighted content for free. As many as one in 10 Swedes is thought to use such peer-to-peer services. But the so-called IPRED law, which came into force on Wednesday, obliges internet service providers to turn over details about internet users who share such content to the owners of copyrighted material, if a court finds sufficient evidence that the user has broken the law. … internet traffic in Sweden had fallen by about 30% compared with the previous day.”
  • New Wolverine film leaked online [BBC NEWS | Entertainment] – “An almost finished copy of X-Men Origins: Wolverine starring Hugh Jackman has been leaked online a month before its cinema release. The high quality copy of the film has been uploaded to several file sharing and streaming video websites. The movie is incomplete, with some special effects still in need of fine tuning and green screens and wires attached to actors still visible.” (It took less than 24 hours for this workprint to appear for sale in Jordan’s pirate DVD markets and C20th Fox are on the warpath. While a leak like this might be good for publicity, given that a workprint – which means unfinished special effects more than anything else – tends to emphasise the quality of the plot and dialogue, this could really hurt the box office.)
  • Obama Depressed, Distant Since ‘Battlestar Galactica’ Series Finale [The Onion - America's Finest News Source] – “According to sources in the White House, President Barack Obama has been uncharacteristically distant and withdrawn ever since last month’s two-hour series finale of Battlestar Galactica. “The president seems to be someplace else lately,” said one high-level official, speaking on condition of anonymity. “Yesterday we were all being briefed on the encroachment of Iranian drone planes into Iraq, when he just looked up from the table and blurted out, ‘What am I supposed to watch on Fridays at 10 p.m. now? Numb3rs?’” “I haven’t seen him this upset since Admiral Adama realized that Earth was actually an uninhabitable wasteland,” the official continued. “Or at least that’s what he told me. I don’t actually watch the show. It’s not really my thing.”"
  • Victim Of Wikipedia: Microsoft To Shut Down Encarta [ paidContent.org] – “Microsoft will discontinue both its MSN Encarta reference Web sites as well as its Encarta software, which have both been surpassed by rising competitors, like Wikipedia. In a message posted on the MSN Encarta Web site, Microsoft says, “Encarta has been a popular product around the world for many years. However, the category of traditional encyclopedias and reference material has changed. People today seek and consume information in considerably different ways than in years past.”"

Annotated Digital Culture Links: December 24th 2008

Posted by on December 24, 2008 No comments

Links for December 23rd 2008 through December 24th 2008:

  • Top 10 Most Pirated TV-Shows of 2008 [TorrentFreak] – ” Lost is without a doubt the most downloaded TV-show, with over 5 million downloads for one single episode. TV-shows are getting increasingly more popular on BitTorrent. Most TV-broadcasters won’t be happy to hear this, but one could argue that BitTorrent has actually helped TV-shows to build a stronger, broader, and more involved fanbase. Perhaps even more importantly, the rise of unauthorized downloading of TV-shows is a signal that customers want something that is not available through other channels. Availability seems to be the key issue why people turn to BitTorrent.” (In order: Lost, Heroes, Prison Break, Terminator The Sarah Connor Chronicles, Desperate Housewives, Stargate Atlantis, Dexter, House, Grey’s Anatomy, & Smallville.)
  • Making the Intangible Tangible, the Economic Contribution of Australia’s Copyright Industries IP Down Under [PricewaterhouseCoopers report] – “PricewaterhouseCoopers, for the Australian Copyright Council, has released its report Making the Intangible Tangible, the Economic Contribution of Australia’s Copyright Industries, which has found that Australia’s copyright industries in 2007:
    • employed more than 837,000 people (8 percent of the nation’s workforce) – up 21 percent since 1996;
    • generated $97.7 billion in economic activity (10.3 percent of GDP) – up 66 percent since 1996; and
    • accounted for $6.8 billion in exports (4.1 percent of all exports) – up 6.3 percent since 1996.” [Via Terry Flew]
  • Aussie ‘Doctor Who’ Fans Set to Time Travel With BitTorrent [TorrentFreak] – “Australia has been the focus of much tech news recently, as the country struggles with its Internet piracy ‘problem’. Thanks to the infinite wisdom of ABC, Aussie Doctor Who fans are left with a tough decision – wait until mid-January to watch the show’s pivotal ‘Christmas Special’ – or pirate it with BitTorrent.”
  • WoW! How The Guild beat the system [Media | The Guardian] – “The Guild was written as an hour-long TV pilot but was rejected by a number of studios. “We were fighting against the stereotype of online gamers as pickly-faced teenagers living in their basements,” she recalls. In the end, Day and her co-producer, Kim Evie, funded the first episodes themselves and spent eight hours a day emailing bloggers about the show and marketing it through the Buffy and WoW communities. The next seven episodes were funded through donations collected via a PayPal button on their website and donors were credited at the end of each show. … The Guild has been a masterclass in direct marketing of content to a niche peer group. “The web is an amazing opportunity for people who want to tell stories but aren’t permitted because they aren’t the mainstream,” says Day.” (Profile of The Guild as a rags to riches webisode series now it has been picked up by Microsoft.)
  • Net music theory ends up a tall tale [Australian IT] – “The internet was supposed to bring vast choice for customers, access to obscure and forgotten products and a fortune for sellers who focused on niche markets. But a study of digital music sales has posed the first big challenge to this “long tail” theory: more than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year. The idea that niche markets were the key to the future for internet sellers was described as one of the most important economic models of the 21st century when it was spelt out by Chris Anderson in his book The Long Tail in 2006. But a study by Will Page, chief economist of the MCPS-PRS Alliance, a not-for-profit royalty collection society, suggests that the niche market is not an untapped goldmine and that online sales success still relies on big hits. It found that for the online singles market, 80 per cent of all revenue came from about 52,000 tracks. For albums … 1.23million available, only 173,000 were ever bought”

Annotated Digital Culture Links: December 22nd 2008

Posted by on December 23, 2008 No comments

Links for December 18th 2008 through December 22nd 2008:

  • Better Than Free (Manifesto by Kevin Kelly) [ChangeThis] – “When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, what can’t be copied?” (A very timely and insightful look at what can be ‘sold’ in an era in which all media can, by and large, be obtained through various channels for free.)
  • Australian Internet Filter Will Target BitTorrent Traffic [TorrentFreak] – “Previously thought to be limited to HTTP and HTTPs web traffic, the touted Australian Internet filter will also target P2P traffic. In response to a comment posted by a user on his department’s blog, Broadband Minister Stephen Conroy has admitted that BitTorrent filtering will be attempted during upcoming trials.”
  • New Vision for Perth Community TV [TV Tonight] – “The Australian Communications and Media Authority has issued a community television trial licence in Perth for two years. The successful applicant, West TV Ltd, will provide an analogue television service, to be known as New Vision 31. New Vision 31 expects to commence broadcasting within the next six months.”
  • The creators behind JibJab [Ourmedia] – “…a 4-minute video interview with Evan and Gregg Spiridellis, the founders and creators of the wildly popular animation site JibJab.com, conducted at the Pacific Film Archive in Berkeley, Calif. Gregg and Evan talk about how their business has evolved over the past nine years, what business models are working for them, and how their use of social media propels the site forward.”
  • Warner Music pulls videos from YouTube [Australian IT] – “Warner Music Group ordered YouTube on Saturday to remove all music videos by its artists from the popular online video-sharing site after contract negotiations broke down. The order could affect hundreds of thousands of videos clips, as it covers Warner Music’s recorded artists as well as the rights for songs published by its Warner/Chappell unit, which includes many artists not signed to Warner Music record labels. The talks fell apart early on Saturday because Warner wants a bigger share of the huge revenue potential of YouTube’s massive visitor traffic. There were no reports on what Warner was seeking.”
  • Australian couple served with legal documents via Facebook [Telegraph] – “In what may be a world first, lawyers from Canberra law firm Meyer Vandenberg persuaded a judge in the Australian Capital Territory’s Supreme Court to allow them to serve the documents over the internet after repeatedly failing to serve the papers in person. Lawyer Mark McCormack came up with the Facebook plan after it became clear that the couple did not want to be found.” (This sets a terrible precedent; how many dead social profiles do most people have that they never look at – that’s a pretty poor conduit for something as serious as legal notice!)

Annotated Digital Culture Links: December 16th 2008

Posted by on December 17, 2008 1 comment

Links for December 16th 2008:

  • The writer’s guide to making a digital living [Australia Council for the Arts] – “The writer’s guide was developed through the Australia Council’s Story of the Future project to explore the craft and business of writing in the digital era. It includes case studies from Australia’s rising generation of poets, novelists, screenwriters, games writers and producers who are embracing new media and contains audio and video content from seminars and workshops, as well as extensive references to resouces in Australia and beyond.” (The online presentation is great, but you can also download the full guide as a PDF and watch the hilarious introductory video.)
  • YouTube Videos Pull In Real Money [NYTimes.com] – Making videos for YouTube — for three years a pastime for millions of Web surfers — is now a way to make a living. Michael Buckley quit his day job in September. He says his online show is “silly,” but it helped pay off credit-card debt. One year after YouTube, the online video powerhouse, invited members to become “partners” and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.”
  • A “Run” of William Gibson’s “Agrippa” Poem from a Copy of Original 1992 Agrippa Diskette [The Agrippa Files] – A video capture of William Gibson’s infamous self-destroying poem Agrippa – to read it, you had to erase it! Amazing stuff.
  • Top 10 Most Pirated Movies of 2008 [TorrentFreak] – Surprising no one, The Dark Knight is the most pirated movie of 2008, but how did The Bank Job end up at #3 given it took less than $US 65 million at the box office? The match between downloads and box office figures seems vague, at best!
  • News About the News Business, in 140 Characters [NYTimes.com] – “With staff changes and reductions across the media industry, even a blog post can be too time-consuming a way to announce who is in and out of a job. That is why a public relations employee turned to the instant-blogging platform Twitter to create The Media Is Dying, a Twitter feed that documents media hirings and firings in one-sentence bursts of text. “These sorts of layoffs are unheard-of,” said the stream’s founder, who spoke on the condition of anonymity to preserve his sources in the industry. “It’s gotten insane to keep up with who was moving around and changing beats.” Initially, The Media Is Dying was accessible only to select Twitter members, as the feed was intended to help those in the P.R. industry stay on top of the revolving entries in their address books. But requests to be included flooded the founder, who decided to go public three weeks ago.”
  • Iran’s bloggers thrive despite blocks [BBC NEWS | World | Middle East] – “With much of the official media controlled by the government or hardline conservatives, the internet has become the favoured way of communicating for Iran’s well-educated and inquisitive younger generation. Go online in Iran and you will find blogs or websites covering every topic under the sun. Politics, of course, but also the arts, Hollywood cinema, women’s issues, women’s sport, pop music. Whisper it quietly, there is even an online dating scene in the Islamic Republic. Day-by-day there is an intriguing cyber-war, as the government wrestles for control of the internet, and Iran’s bloggers wrestle it back. Iran hosts around 65,000 bloggers, and has around 22 million internet users. Not bad for a country in which some remote areas do not yet have mains electricity.”

Annotated Digital Culture Links: December 8th 2008

Posted by on December 8, 2008 No comments

Links for December 4th 2008 through December 8th 2008:

  • Top 10 Most Pirated Games of 2008 [TorrentFreak] – “As expected, Spore is by far the most downloaded game on BitTorrent, in part thanks to the DRM that came with the game. Traditionally, games can’t compete with the most pirated movies and TV-shows in actual download numbers, but Spore came very close this year. Only 10 days after the game’s launch date, already half a million people had downloaded the game. During the months after that, another million people obtained a copy of the game via BitTorrent. According to our estimates, Spore was downloaded 1.7 million times since early September, a record breaking figure for a game.”
  • Sony Killing Questionable LittleBigPlanet Levels, Without Warning [Game | Life from Wired.com] – Sony have been deleting the shared levels of LittleBigPlanet which users have made featuring, what Sony feel, are copyrighted or trademarked materials. Creators are given no warning, no opportunity to alter their levels to remove supposedly offending material, and simply find their levels gone. Sony have created an incredible toybox of creativity with LittleBigWorld but seem determined to upset so many people who actually create anything with it. This is how to kill a user community and guarentee the game never reaches it potential. Silly Sony, the lessons of web 2.0 clearly haven’t been learnt.
  • iBreath to tackle drink driving [WA Today] – “The latest weapon in the war against drink driving is a breathalyser linked to an iPod or iPhone. The iBreath allows users to check their blood alcohol content to see if they are fit to drive.” (I’m sure after a few drinks connecting this little accessory will be entirely straightforward! LOL)

Annotated Links of Interest: October 13th 2008

Posted by on October 13, 2008 No comments

Links of interest for October 13th 2008:

  • Video games and music | Playing along [The Economist] – “As the music industry searches for a new model in the age of digital distribution and internet piracy, it is getting a helping hand from an unexpected quarter: video games such as “Guitar Hero” and “Rock Band”, which let people play along to songs on simplified imitation instruments. “These games are revitalising the industry,” says Aram Sinnreich, an industry expert at New York University. “They’re helping as both a revenue and an advertising platform. … Established artists are also using the games to promote their music. Bobby Kotick, Activision’s boss, says Aerosmith have made more money from “Guitar Hero: Aerosmith”, a version of the video-game that features the band, than from any of their albums.” [Via Terry Flew]
  • Mainstream News Outlets Start Linking to Other Sites [NYTimes.com] – ” “Thou shalt not link to outside sites” — a long-held commandment of many newsrooms — is eroding. Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors — acting in effect like aggregators.”
  • AC/DC Electrify BitTorrent Album Downloads [TorrentFreak] – “AC/DC will release its new album ‘Black Ice’ worldwide on October 20th, in physical format only since the band doesn’t sell its music online. However, the upcoming album has already been digitized by pirates, as it leaked to BitTorrent five days ago. In that time it has taken the trackers by storm, racking up a staggering 400,000 downloads.”

Annotated Links of Interest: October 2nd 2008

Posted by on October 2, 2008 No comments

Links of interest for October 1st 2008 through October 2nd 2008:

  • Google Search 2001 – To celebrate Google’s 10th birthday they’ve gone back in time and worked with the Internet Archive to let you search the 2001 web … YouTube is a nonsense word, ‘blog’ only returns 76,400 hits and Facebook has just under 1800 results!
  • EA Downplays Spore’s DRM Triggered Piracy Record [TorrentFreak] – Despite credible estimates that Spore has been downloaded over a million times via bittorrent networks, EA are playing down these figures and, in a turnabout for a big media producer, are arguing that not every download would have represented a legitimate sale were bittorrent not around (something many downloaders have been arguing about p2p film and even tv for years). Despite EA’s PR spin, it seems likely DRM is one of the big things nudging fans into downloading the Spore (and bypassing the DRM altogether).
  • Blizzard wins Warcraft bot payout [BBC NEWS | Technology] – “World of Warcraft creator Blizzard has won $6m (£3.36m) in damages from the makers of a software ‘bot’. The damages award comes after Blizzard won the first round of its legal battle against MDY Industries in July 2008. Blizzard embarked on the case against MDY claiming that the World of Warcraft Glider software produced by the small company infringed its copyright. The Glider software lets Warcraft players automate many of the repetitive steps the game involves. … it helped them automate the many repetitive tasks, such as killing monsters and scavenging loot, required to turn low level characters into more powerful ones.”

Annotated Links of Interest: September 25th 2008

Posted by on September 25, 2008 No comments

Links of interest for September 24th 2008 through September 25th 2008:

  • ‘Heroes’ Causes BitTorrent Boom [TorrentFreak] – “An example of the BitTorrent traffic boost was reported yesterday, as Mininova got 10 million downloads in a single da. A record breaking figure, in part thanks to the debut of ‘Heroes’ and several other shows. Other BitTorrent sites report a similar increase in traffic. It’s Heroes that breaks all the records though. Our statistics show that, across all BitTorrent sites, the two episodes from Heroes’ season opening were downloaded well over a million times each – in just one day. The vast majority of the downloads come from outside the US (92%), where shows usually air weeks, months or even years later. The show was downloaded the most in the UK (15%), where the official season opening is scheduled for October 1st. Canada, France and Australia complete the top 5.” (Which is really interesting to compare with the US domestic TV viewership was down 25%.
  • Banned for keeps on Facebook for odd name [The Age] – “Facebook users with even slightly unusual names beware: your account can be suspended by the site’s draconian administrators without warning and your personal information held to ransom until you show them a government-issued ID. That reality was made all too clear for Sydneysider Elmo Keep this month when she tried to login to her account and was told she was banned for violating the site’s terms of use. She is the latest in a string of people to be banned from the site without any prior warning or recourse because Facebook believed they were not using their real names. … This and countless other questionable rules has led some to sound the alarm on the dangers of entrusting one’s online identity to Facebook and relying on it so heavily for social interaction.” (Run with the irony: this post has an “add to facebook” button at the end of the page!)
  • Spore copyright control relaxed [BBC NEWS | Technology] – “Video game maker Electronic Arts has loosened copyright protection for the newest release of its game Spore. Released earlier in the month, the game received a flurry of complaints about a restriction that meant the game could only be registered to three computers. That restriction has now been raised to five computers, which the company says should account for all legitimate uses. The company has also addressed the complaint that each copy of the game only allows one player to use it. ” (A step in the right direction … a small step, I should add, but it would be Spore suicide for EA not to learn from the Amazon one-star anti-DRM protest!)
  • Doh! Cartoons pulled from Russian TV [ABC News (Australian Broadcasting Corporation)] – “Pornographic, extremist and immoral – that’s how Russian prosecutors are describing popular US cartoons like The Simpsons, Family Guy and South Park. The channel that carries them has been forced to suspend broadcasts of the offending programs pending legal action. On Wednesday (local time), a meeting of a government monitoring agency could take channel 2×2 off the air.” (I wonder how long it will take before South Park is advertised with the tagline “Pornographic, extremist and immoral – Russia”?)
  • Priceless! (Microsoft Ad Campaign Made on Mac [Flickr] – “The new microsoft ad campaign includes photos in their website www.microsoft.com/presspass/windows/imageGallery.aspx made in a mac! Hilarious! A good story around this issue by Daniel Eran Dilger at this link.” (More in The Age.)