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“I’m on a horse … cow.”

Unless you’ve been buried under a rock, you’ve probably heard of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the recent “Smell Like a Monster” parody video from Sesame Street is just brilliant, so here you go:

PS If you really don’t get why that’s funny, re-watch it after you’ve check out the original ad:

(Which has now clocked over 20 million views on YouTube!) [Via Peter Black]

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Digital Culture Links: September 21st 2010

Links for September 16th 2010 through September 21st 2010:

  • Mobile phones are now our net tool of choice [News.com.au] – “The mobile phone, which not long ago was mainly for talking and texting, is now replacing the PC as the preferred way to surf the internet. A report shows half of users in their 30s accessed the web using their mobile device while at work or at home even though they had access to a computer. The behaviour comes as a result of the thriving smartphone market which was energised by the release of the iPhone more than two years ago. Christena Singh, author of the Sensis e-Business Report, said mobile internet use has become mainstream with use common across a wide age range. […] The most popular information accessed on mobile devices are maps and directions (67 per cent), the weather (64 per cent), news sites (59 per cent), social networking sites (56 per cent) and sports results (46 per cent).” [PDF of Sensis e-Business Report]
  • Downloads grow by 50% [The Age] – “Australia’s appetite for the internet continues to grow and the number of wireless internet connections has soared in the last year, a study has found. A report released yesterday by the Bureau of Statistics shows the amount of data downloaded in the June 2010 quarter increased by more than 50 per cent compared to the same period a year earlier. In the same period, the number of wireless broadband connections increased by 70 per cent to nearly 3.5 million, while the number of fixed-line broadband connections rose slightly to 4.2 million.”
  • Old Spice manufacturer ignores a smellers’ market [The Australian] – A slightly odd article which celebrates the US-created and focused 2010 viral Old Spice videos and campaign and the knock-on effect on Old Spice branded products (which have increased sales dramatically), but then complains not enough Old Spice products are actually sold in Australia. Certainly the global reach of YouTube as a viral advertising is worth noting, and I guess the Australia’s national newspaper is complaining that there aren’t enough Old Spice products in Australia on the back of the campaign’s success, that’s an even stronger testimony. (Or a waste of ink: you decide.)
  • A Baby Photo Becomes an Internet Meme [NYTimes.com] – “Sometime back in 2000, Allen S. Rout, a systems programmer from Gainesville, Fla., posted a few photos of his 5-month-old son, Stephen, on his personal Web site. They were the kind of photos that every parent takes, but one in particular stood out: Stephen wearing a pair of red overalls, smiling in a crib. “We’re really blessed,” Mr. Rout wrote as the caption. “Stephen is an amazingly happy baby.” The photo had faded from memory until last July, when Mr. Rout, curious about his online reputation, did a Google search of himself. Deep within the results pages, he found the picture of Stephen. Only, it wasn’t exactly the same picture. He was surrounded by cartoonish word bubbles filled with Japanese writing: “Don’t call me baby!” they read. “Call me Mr. Baby!” And there were other images in which the photo was transformed further…” [More on this here at Know Your Meme]
  • The Future of Television [YouTube] – Nice little video summary of television’s emergence, early history and where it might be going tomorrow. (Useful for Web Media 207.)
  • Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web (Nokia World 2010) ]RWW] – In a keynote at Nokia World 2010 in London, Sir Tim Berners-Lee, the inventor of the world wide web, celebrated the emerging mobile web, but also noted four major challenges ahead: (1) Privacy – matching what smartphones etc can do/share with current needs and ideas about privacy will prove difficult; (2) Accountability – ensuring companies that collect data from mobile web users are transparent; (3) Neutrality – even the mobile web must be neutral, with no variation in charges for different types/tiers of data; and (4) the biggest challenge is still assisting the 80% of the global population who aren’t even online yet, let alone mobile web users.
  • Engineer’s Privacy Breach Raises Questions For Google [International Business Times] – The challenges of trusting the cloud, whoever happens to be running that part of it (even Google): “A significant privacy breach from a Google engineer has web privacy experts questioning the Mountain View, Calif. company’s control system and transparency methods. David Barksdale, a 27-year-old engineer who worked in Google’s Seattle office, leveraged his role as a member of an elite technical group to access private data about minors. Google fired Barksdale after getting complaints from the minor’s parents. […] For web privacy experts, the Barksdale incident is a huge red flag. Furthermore, Google reportedly told TechCrunch it was not the first time one of its engineers was fired for a privacy breach. Even though these are largely isolated incidents for a 10-year-old company with approximately 20,000 employees, it does signify some within the company has access to people’s critical, private data. What they do with it, is up to them.”
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Digital Culture Links: September 8th 2010

Links for September 6th 2010 through September 8th 2010:

  • In ‘Bed Intruder Song,’ Gregory Brothers Have Billboard Hit [NYTimes.com] – “Viral videos tend to have a short lifespan online. […] But in one of the stranger twists in recent pop-music history, a musical remake of a local news clip transcended YouTube fame and reached the Billboard Hot 100 chart in August. It was a rare case of a product of Web culture jumping the species barrier and becoming a pop hit. The song’s source material could not have been more unlikely: A local TV news report from Huntsville, Ala., about an intruder who climbed into a woman’s bed and tried to assault her. But with some clever editing and the use of software that can turn speech into singing, the Gregory Brothers, a quartet of musicians living in Brooklyn, transformed an animated and angry rant by the victim’s brother into something genuinely catchy. The resulting track, “Bed Intruder Song,” has sold more than 91,000 copies on iTunes, and last week it was at No. 39 on the iTunes singles chart. Its video has been viewed more than 16 million times on YouTube.” The background to this meme:
  • Avatar activism [Le Monde diplomatique] – Henry Jenkins on the mobilisation of popular cultural in protest movements: “Five Palestinian, Israeli and international activists painted themselves blue to resemble the Na’vi from James Cameron’s blockbuster Avatar (1) in February, and marched through the occupied village of Bil’in. The Israeli military used tear gas and sound bombs on the azure-skinned protestors, who wore traditional keffiyahs with their Na’vi tails and pointy ears. The camcorder footage of the incident was juxtaposed with borrowed shots from the film and circulated on YouTube. We hear the movie characters proclaim: “We will show the Sky People that they can not take whatever they want! This, this is our land!” The event is a reminder of how people around the world are mobilising icons and myths from popular culture as resources for political speech, which we can call Avatar activism.”
  • Reputation bankruptcy :[The Future of the Internet — And How to Stop It] – Should we be able to purge our online reputation record and declare reputation bankruptcy? Jonathan Zittrain: “As real identity grows in importance on the Net, the intermediaries demanding it ought to consider making available a form of reputation bankruptcy. Like personal financial bankruptcy, or the way in which a state often seals a juvenile criminal record and gives a child a “fresh start” as an adult, we ought to consider how to implement the idea of a second or third chance into our digital spaces. People ought to be able to express a choice to de-emphasize if not entirely delete older information that has been generated about them by and through various systems: political preferences, activities, youthful likes and dislikes. If every action ends up on one’s “permanent record,” the press conference effect can set in. Reputation bankruptcy has the potential to facilitate desirably experimental social behavior and break up the monotony of static communities online and offline.”
  • What Are BP, Apple, Amazon, and Others Spending on Google Advertising? [Fast Company] – A peak into adword spending: “Google is typically very secretive about the specifics of its search revenue. I can’t actually recall any other leak quite like this one, in which the budgets of specific companies are laid out–kudos to AdAge for snagging the internal document with such rarely seen information. Much of the list, which covers the month of June 2010, will be of no surprise to anyone that uses Google Search regularly (which is pretty much everyone): AT&T spends ridiculous amounts of money, as do Apollo Group (which owns the University of Phoenix), Amazon, and Expedia. It’s worthwhile to note that some of AT&T’s $8.08 million budget was probably due to the launch of the wireless carrier’s biggest product of the year, the Apple iPhone 4. Apple itself spent slightly less than $1 million, which puts the company in the upper echelon of Google spending but not all that close to the top. 47 companies spent over $1 million, so Apple was, at best, in the top 50.”
  • On Wikipedia, Cultural Patrimony, and Historiography [booktwo.org] – A fantastic way to illustrate the importance of Wikipedia histories: “… Wikipedia is a useful subset of the entire internet, and as such a subset of all human culture. It’s not only a resource for collating all human knowledge, but a framework for understanding how that knowledge came to be and to be understood; what was allowed to stand and what was not; what we agree on, and what we cannot. As is my wont, I made a book to illustrate this. Physical objects are useful props in debates like this: immediately illustrative, and useful to hang an argument and peoples’ attention on. This particular book—or rather, set of books—is every edit made to a single Wikipedia article, The Iraq War, during the five years between the article’s inception in December 2004 and November 2009, a total of 12,000 changes and almost 7,000 pages.”
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Digital Culture Links: September 6th 2010

Links for August 30th 2010 through September 6th 2010:

  • The future of the internet: A virtual counter-revolution [The Economist] – A good overview article which looks at the potential “balkanisation” or fragmenting of the internet into different walled gardens of various sorts. The article focuses on three trends: national governments asserting their power in various ways to regulate their citizens’ access to the web; big IT companies building different walled gardens, from Facebook’s social network to Apple’s regulated iOS and App store; and lastly the push to by big internet providers for tiered internet provision and the push back in the form of net neutrality. (This is a short but useful overview of these issues for teaching purposes.)
  • Computers as Invisible as the Air [NYTimes.com] – Useful historical reminder: “The personal computer is vanishing. Computers once filled entire rooms, then sat in the closet, moved to our desks, and now nestle in our pockets. Soon, the computer may become invisible to us, hiding away in everyday objects. A Silicon Valley announcement last week hinted at the way computing technology will transform the world in the coming decade. Hewlett-Packard scientists said they had begun commercializing a Lilliputian switch that is a simpler — and potentially smaller — alternative to the transistor that has been the Valley’s basic building block for the last half-century. That means the number of 1’s and 0’s that can be stored on each microchip could continue to increase at an accelerating rate. […] This is the fulfillment of Moore’s Law, first described in the 1960s by Douglas Engelbart & Gordon Moore, which posits that computer power increases exponentially while cost falls just as quickly”
  • Stephanie Rice apologises for ‘offensive Tweet’ [TV Tonight] – “Channel Seven personality and Olympic swimmer Stephanie rice has apologised for a comment she made on her Twitter feed which has been branded as homophobic. After the Wallabies’ win over the Springboks in South Africa on Saturday night, Rice tweeted; “Suck on that f**gots”, adding; “Probs the best game I’ve ever seen!! Well done boys.” Rice has since removed the comment and apologised. “I made a comment on Twitter last night in the excitement of the moment,” she told news.com.au. “I did not mean to cause offence and I apologise. I have deleted it from the site.” Former NRL player, openly gay Ian Roberts slammed her actions. “She is an idiot and anyone who continues to endorse her as an athlete is an idiot as well,” he said. “And I say that with a very sad tone in my voice. What a fool.””
  • YouTube Deal Turns Copyright Videos Into Revenue [NYTimes.com] – “Last month, a YouTube user, TomR35, uploaded a clip from the AMC series “Mad Men” in which Don Draper makes a heartfelt speech about the importance of nostalgia in advertising. Viewers wouldn’t notice, but that clip also makes an important point about modern advertising — YouTube is an increasingly fruitful place for advertisers. In the past, Lions Gate, which owns the rights to the “Mad Men” clip, might have requested that TomR35’s version be taken down. But it has decided to leave clips like this up, and in return, YouTube runs ads with the video and splits the revenue with Lions Gate. Remarkably, more than one-third of the two billion views of YouTube videos with ads each week are like TomR35’s “Mad Men” clip — uploaded without the copyright owner’s permission but left up by the owner’s choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material provided by copyright owners.”
  • Google’s Earth – William Gibson / Op-Ed Contributor [NYTimes.com] – An insightful and engaging look at today’s cyberspaces and Google’s Earth from William Gibson, over 25 years after he coined the term cyberspace: “We have yet to take Google’s measure. We’ve seen nothing like it before, and we already perceive much of our world through it. We would all very much like to be sagely and reliably advised by our own private genie; we would like the genie to make the world more transparent, more easily navigable. Google does that for us: it makes everything in the world accessible to everyone, and everyone accessible to the world. But we see everyone looking in, and blame Google. Google is not ours. Which feels confusing, because we are its unpaid content-providers, in one way or another. We generate product for Google, our every search a minuscule contribution. Google is made of us, a sort of coral reef of human minds and their products.”
  • Introducing Wikileakileaks.org: Your Source for Wikileaks [Valleywag] – Gawker Media try and turn the transparency tables on Wikileaks’ secretive founder Julian Assange by setting up “Wikileakileaks.org: your source for Wikileaks-related secrets, documents and rumors!” The site aims to be an anoymous clearing house for Wikileaks-related material. While there is some merit on turning transparency back on its secretive champions, this also smacks of pettiness since, as Gawker admit, they’ve been blacklisted by Assange after an unfavourable reporting.
  • Facebook’s now trying to trademark the word ‘face’ [Chicago Breaking Business] – It gets sillier: “Facebook, which has gone after sites with the word “book” in their names, is also trying to trademark the word “face,” according to court documents. But the social networking site has met with a familiar foe. As TechCrunch first reported, Aaron Greenspan has asked for an extension of time to file an opposition to Facebook’s attempt. Greenspan is the president and CEO of Think Computer, the developer of a mobile payments app called FaceCash. Greenspan, also a former Harvard classmate of Facebook chief executive Mark Zuckerberg, claimed he had a hand in developing the social networking giant. The case was settled last year. In an interview with CNNMoney.com, Greenspan said the two extensions he filed now give him until September 22 to oppose the “face” trademark attempt. The original deadline was June 23.”
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Digital Culture Links: August 24th 2010

Links for August 17th 2010 through August 24th 2010:

  • Social Steganography: Learning to Hide in Plain Sight [DMLcentral] – danah boyd on social steganography: “… hiding information in plain sight, creating a message that can be read in one way by those who aren’t in the know and read differently by those who are. […] communicating to different audiences simultaneously, relying on specific cultural awareness to provide the right interpretive lens. […] Social steganography is one privacy tactic teens take when engaging in semi-public forums like Facebook. While adults have worked diligently to exclude people through privacy settings, many teenagers have been unable to exclude certain classes of adults – namely their parents – for quite some time. For this reason, they’ve had to develop new techniques to speak to their friends fully aware that their parents are overhearing. Social steganography is one of the most common techniques that teens employ. They do this because they care about privacy, they care about misinterpretation, they care about segmented communications strategies.”
  • The Mother Lode: Welcome to the iMac Touch [Patently Apple] – A look at a patent for the future iMacs which shows the entire desktop computer will soon be enable as a giant touch-screen device thanks to the technology developed creating the iPad and Apple’s new iOS touch-based operating system.
  • Sweden Rescinds Warrant for WikiLeaks Founder [NYTimes.com] – Julian Assange, the Wikileaks founder, was, for a brief time, up on rape and molestation chages in Sweden before the charges were rescinded just as quickly as they’d appealed. In a context where the Pentagon and others have said they’ve the resources to close Wikileaks and prosecute Assange, this whole debacle seems entirely suspicious.
  • Share Bookmarklet [Twitter] – The official Twitter Bookmarklet, streamlining the sharing of any site or page on Twitter via a bookmarked link in your browser.
  • Our Natalie raking in $100,000 a year from YouTube [The Age] – Australian YouTube sensation Natalie Tran is reported making more than $100,000 Australian dollars from the advertising on her clips, Community Channel.
  • Facebook scam lures users craving ‘Dislike’ button [SMH] – This scam works because so many people want a DISLIKE button on Facebook! “Computer security firm Sophos has warned that scammers are duping Facebook users with a bogus “Dislike” button that slips malicious software onto machines. There is no “Dislike” version of the “Like” icon that members of the world’s top social networking website use to endorse online comments, stories, pictures or other content shared with friends. Hackers are enticing Facebook users to install an application pitched as a “Dislike” button that jokingly notifies contacts at the social networking service “now I can dislike all of your dumb posts.” Once granted permission to access a Facebook user’s profile, the application pumps out spam from the account and spreads itself by inviting the person’s friends to get the button, according to Sophos.”
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Australia’s Political Downfall

So, Australia woke up confused and unhappy this morning, after a soul-destroying election resulting in no clear leadership, no future Prime Minister and the largest number of informal votes ever. Even more bizarrely, the clearest commentary on events so far, comes from everyone’s most mashed up dictator:

(If you’re unfamiliar with the genre, there are quite a few parodies of Hitler commentating on various events, using footage from the Downfall film.)

*sigh*

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2010 Social Networking Map

Social Network Map 2010

A great 2010 update from Flowtown’s Ethan Bloch of the (in)famous XKCD Map of Online Communities.

Update: Or you might prefer your map horizontally …

Social Network Map Horizontal

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Digital Culture Links: August 4th 2010

Links for August 4th 2010 (definitely not endorsed by any version of Andrew Bolt):

  • Andrew Bolt discovers Twitter fake. Is cross. [mUmBRELLA] – News Ltd columnist Andrew Bolt has, it would appear, had something of a sense of humour failure over his fake Twitter persona. This morning, Bolt wrote in his Herald Sun blog: “It shouldn’t need saying, but I do not have a Twitter account and the fake one seems to be the work of people whose employer will be very embarrassed to find its staff once more engaging in deceitful slurs. A little warning there. A tearful sorry afterwards will be both too late and insincere, especially from people with their record of sliming.” The fake Andrew Bolt, who has about 5000 followers, does give certain subtle clues on Twitter that he ain’t the real deal. Such as his bio: “Journalist. Blogger. Broadcaster. Climate scientist. Great in bed. This is the Twitter of Andrew Bolt. Follow me you barbarians.” Or messages such as: “Julia Gillard should put together a comittee of common folk to see if they can change the laws of physics. I suspect they can.””
  • Andrew Bolt is not happy about @andrewbolt [Peter Black’s Freedom to Differ] – Peter Black looks at the legal side of (fake) Andrew Bolt on Twitter: “…it seems to me that Bolt would at least have an arguable case, that one or more of the tweets constituted a defamatory imputation. Moreoever, they were referrable to Bolt and published. It is also worth noting that cartoons, caricatures, jokes or satire may be defamatory depending upon the context of the publication (see Entienne v Festival City Broadcasters (2001) 79 SASR 19). How a jury would construe these statements, given they take place in the context of a fake Twitter account, is hard to predict. Nonetheless, I do believe that a judge would find that the material is capable of defaming Bolt and that it would then be up to a jury to decide whether the material actually defamed Bolt. So while I think it is highly unlikely Bolt would actually sue for defamation, it is worth remembering that even fake Twitter accounts, while intended for the purpose of satire and humour, may well have legal consequences.”
  • Twitter List @andrew__bolt/AndrewBolt – A list of more than 30 ‘Andrew Bolt’ (fake) accounts on Twitter, the majority of which have appeared in the last 24hrs since Andrew Bolt (the man) complained about @andrewbolt (the most popular fake, on twitter).
  • SRSLY? SMS Celebrates Its 25th Birthday [The Next Web] – “According to a press release from Sherri Wells, ‘one of the leading SMS messaging experts in the world’, SMS is celebrating 25 years of existence today, making its way from a R&D lab at Vodafone to become a technology that is now present on every single mobile phone currently in existence. Although SMS was developed twenty-five years ago in a collaboration between France and Germany, the first text message was actually sent seven years later on December 3rd, 1992, reading “Happy Christmas”. Since then SMS evolved through various stages, starting as a free service where teens helped popularise the service, before carriers then charged for the service, causing a decline of up to 40% in the process. Back in 2000, the average monthly texts sent per user was a paltry 35, today it’s as high as 357 with 1.5 trillion messages sent annually in the US.”
  • Bill Cosby dead rumours dismissed on Twitter [WA Today] – Tweets of my death have been greatly exaggerated! “Television star Bill Cosby has been forced to reassure fans he’s still alive and well after news of his ‘death’ became a top trending topic on Twitter. ‘Bill Cosby died’ remains the fifth highest trending topic on the micro-blogging site this morning. “Emotional friends have called about this misinformation,” the Cosby Show star tweeted in response to the announcement. “To the people behind the foolishness, I’m not sure you see how upsetting this is. “Again, I’m rebuttaling rumours about my demise (sic).” This is the second time this year that Cosby has been pronounced dead by social media.”
  • Old Spice Voicemail Generator – Make your own voicemail or answering machine message made up of audio samples from the Old Spice guy’s recent replies. This voicemail is now diamonds! (By Chriswastaken, Area, and Nelson Abalos Jr | Thanks to Reddit)
  • YouTube Star to Put His Life in Your Hands for a Year [Mashable] – “Heyo all you megalomaniacs out there — may we introduce yet another way to get your jollies this year: Dan 3.0. Starting today, 20-year-old YouTube sensation Dan Brown is launching a new web show/social experiment in which he will turn control of his life over to you, the viewers, for an entire year. Brown […] is one of those rare dudes whose only gig is video blogging. […] When asked how he thinks this project will affect his day-to-day life, Brown told us: “Basically I’m going to be living my life, doing what my viewers tell me and documenting it. That’s going to be it. Daily life is going to be affected – I don’t know exactly what it means for relationships with friends and relationships with people I know in real life. I guess we’ll find out when we get there.” So as to prevent any catastrophes, Brown has a few ground rules. Viewers can’t ask him to do things like, say, dump his girlfriend, or to do anything illegal or harmful to others. He has also veto power …”
  • Google Android phone shipments increase by 886% [BBC News] – There’s a lot more smartphones out there: “Google Android phone shipments increase by 886% Shipments of Google’s Android mobile operating system have rocketed in the last year, figures suggest. Statistics from research firm Canalys suggest that shipments have increased 886% year-on-year from the second quarter of 2009. Apple showed the second largest growth in the smartphone sector with 61% growth in the same period. Overall, the smartphone sector grew by 64% from the second quarter 2009 to the second quarter 2010, the research says.”
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Digital Culture Links: August 2nd 2010

Links for July 29th 2010 through August 2nd 2010:

  • The Way We Live Now – I Tweet, Therefore I Am [NYTimes.com] – Peggy Orensein muses, in a charmingly disarming way, about the threshold between describing ourselves and purposefully constructing and performing ourselves, when using social media. There’s nothing really new in this short column, but, despite evoking Goffman and citing Turkle, the question is asked in a way which most people will probably relate to.
  • Link by Link – WikiLeaks Turns to the News Media to Package the Information [NYTimes.com] – Wikileaks works more closely with traditional news media to make the leaks count: “The four stages of a political movement, as Gandhi told it, were: “First they ignore you, then they laugh at you, then they fight you, then you win.” For the whistle-blower Web site WikiLeaks, the release last week of secret field reports on the war in Afghanistan that it obtained from American military sources certainly looked like a victory. Not only did The New York Times, The Guardian and Der Spiegel devote hundreds of hours of reporters’ and editors’ time to analyzing and confirming the information in the documents, the three agreed to coordinate publication for last Monday, ensuring there would be blanket news media coverage on at least two continents.”
  • A 21st Century Sherlock [Antenna] – Sean Duncan’s reading of the new BBC Sherlock series (which, from the first episode, at least, looks magnificent): “The Holmes and Watson of the 21st century both engage with modern technology, but unlike Rathbone/Bruce also have their inner thought processes represented in manners that remediate popular media. To be a plausible 21st century Holmes, one must be shown as thinking like a 21st century person, within a network of mobile phones, Internet-enabled devices, and even video games.”
  • MasterChef website racks up 48m page views [TV Tonight] – Biog ratings = TV + web: “MasterChef Australia wasn’t only a hit on air, but a hit online with bumper results for the show’s official website. Page views for the season reached 48 million, an increase of 32 per cent over last year’s numbers, reports The Australian. Video views rose by 44 per cent this year to 13.1 million, according to data from Omniture. There were 233,000 fans on Facebook.”
  • YouTube banned by Russian court [guardian.co.uk] – “Russia’s blogosphere reacted with anger today after a regional court banned YouTube because it carried a single video containing “extremist” content. The court in Komsomolsk-on-Amur in Khabarovsk region in the Russian far east ordered Rosnet, a local internet provider, to block YouTube as well as three online libraries and a website that archives deleted web pages. The regional ban was made because YouTube hosted Russia For Russians, an ultra-nationalist video which was added to the justice ministry’s federal list of banned extremist materials after a separate court decision in Samara region in November. […] The YouTube ruling is likely to be an embarrassment for President Dmitry Medvedev, who recently launched his own channel on the video-sharing site. Other countries that have banned YouTube include China, Pakistan, Turky and Iran.”
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Digital Culture Links: July 28th 2010

Links for July 21st 2010 through July 28th 2010:

  • How Twitter Is Being Used In The Election Campaign [National Times] – Axel Bruns offers a quick look at how Twitter is being used in the Australian politician election campaigning to date: short version, the candidates aren’t doing brilliantly well and #ausvotes is the real hashtag, while #ozvotes is all about electing wizards! 🙂
  • Julia Gillard Impersonators On The Rise [National Times] – There are a lot more fake Julia Gillards on Twitter than the real one (currently our PM); most of the fake ones are much funnier, and all of them get that Twitter isn’t just a broadcast platform (the real one hasn’t figured this out, yet).
  • Old Spice Sales Double With YouTube Campaign [Mashable] – Apparently social media + charismatic actor + great scripts = advertising gold: “You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month thanks to that social media marketing campaign. We already published stats from video analytics company Visible Measures that made it clear that the Old Spice guy was a hugely successful initiative from marketing firm Wieden + Kennedy, achieving millions of viral video views quicker than past hits like Susan Boyle and U.S. President Barack Obama’s election victory speech. The statistic of the 107% sales increase over the past month comes from Nielsen…”
  • Amazon’s ebook milestone: digital sales outstrip hardbacks for first time in US [The Guardian] – “In what could be a watershed for the publishing industry, Amazon said sales of digital books have outstripped US sales of hardbacks on its website for the first time. Amazon claims to have sold 143 digital books for its e-reader, the Kindle, for every 100 hardback books over the past three months. The pace of change is also accelerating.”
  • Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign [danah boyd | apophenia] – An insightful look at a controversy that has sprung up about a Vaseline ad on Facebook, aimed at India, for a skin whitening cream which offers a preview of a whitened face. boyd does a great job of showing how racism is often culturally and historically specific, and that Americans who are deeply offended by the ads really need to engage with how the ads are read by the Indian internet users who are targeted. boyd stresses that most histories of racism and the meaning of skin-colour are deeply problematic, but the main point is that these operate quite differently in different places and cultures, and that these contexts need to be taken into consideration.
  • Gay zombie porn gets festival flick [The Age] – Film censorship returns to Australia – gay zombie film in peril: “The Australian censor has banned a film from screening at the Melbourne International Film Festival for the first time in seven years – a work described as ”gay zombie porn”. Festival director Richard Moore received a letter yesterday from the Film Classification Board director Donald McDonald, stating that L.A. Zombie, the latest offering from Canadian provocateur Bruce LaBruce, could not be screened as it would in his opinion be refused classification. The festival is not generally required to submit films for classification, but after reading a synopsis of the plot of L.A. Zombie, which features wound penetration and implied sex with corpses, the Classification Board requested a DVD to watch, and then refused to issue an exemption. It is the first film to be banned from the festival circuit since Larry Clark’s Ken Park in 2003.”
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