Home » youtube (Page 4)

Category Archives: youtube

Digital Culture Links: March 1st 2011

Links for March 1st 2011:

  • Should an employer ever require your social media passwords as an employment condition? [eGov AU] – “At least one state agency in the US, Maryland Division of Correction, recently started requiring employees to provide their personal Facebook password and allow their employer to scrutinise their account as a condition of continued employment. Apparently this request wasn’t illegal – although it breaches Facebook’s usage policy (which could mean the employee loses their account). The rationale given by the employer was that they needed to review the contents of the account as part of the employment contract. A video of one staff member asked to provide his personal Facebook password is below. […] A number of law enforcement agencies have also apparently begun requesting this information as part of their recruitment process, as reported by USANow in the article, Police recruits screened for digital dirt on Facebook, etc. […] Should employers be allowed to request your passwords?” My answer: absolutely not!
  • Your view from the #Oscars stage [Twitter Media] – “The 83rd Annual Academy Awards captured the country’s attention on Sunday night, but ABC’s cameras didn’t provide the only view. This year’s show was a new kind of 360-degree event, with:
    * a camera-snapping, live-tweeting host;
    * an official hashtag on air; and
    * a big, sustained second-screen conversation on Twitter.
    First: whatever you thought of his hosting, there’s no question that James Franco broke new ground with his tweeting. […] And all together, that represents a brand-new kind of event experience: one where viewers get to experience it from every vantage point, from even the stage itself. And the experience went both ways, because Franco got to hear what the viewers at home were saying, too; his account was mentioned 63,737 times during the show. Second: an official #oscars hashtag appeared on air twice—once near the beginning of the telecast and again near the end: Now, we know that when a hashtag shows up on TV, it causes a surge of Tweets.”
  • Auto-Tune the News Rocks the Oscars: Online Video News [NewTeeVee] – “I’m probably not the only one who was ready to fall asleep halfway through the show during last night’s Oscars telecast, but then it happened: Anne Hathaway and James Franco joked slightly awkwardly about this being “the year of the movie musical,” only to wake up the audience with an awesome auto-tune mash-up, featuring Harry Potter pals Ron Weasley and Hermione Granger, Woody from the Toy Story franchise, Justin Timberlake playing Sean Parker and Twilight’s Edward, Jacob and Bella. […] The video wasn’t just a tribute to the YouTube auto-tune mash-up phenomenon, though; it was actually produced by none other than the Gregory Brothers, best known for Auto-Tune the News and their Songify This videos. Asked about the collaboration, Evan Gregory told me via email: “The producers of the broadcast reached out to us and asked us to do a piece. Then we collaborated with them over a period of several weeks to pull it together.””
  • 5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years [Dan Schawbel – Personal Branding – Forbes] – While I don’t agree with all of these points, it is a useful indicator of how central web presence will be in terms of employment now and even more so in the future:
    “5 reasons why your online presence will replace your resume:
    1. Social networking use is skyrocketing while email is plummeting
    2. You can’t find jobs traditionally anymore
    3. People are managing their careers as entrepreneurs
    4. The traditional resume is now virtual and easy to build
    5. Job seeker passion has become the deciding factor in employment”
  • Gmail back soon for everyone [Official Gmail Blog] – Apparently it was “0.02%” of gmail accounts that were temporarily deleted – still tens of thousands of accounts. Google sound confident all data will be back, soon, but that’s an awfully big scare, especially given how stable and reliable Gmail has appeared in the past compared to other cloud email services (yes, Hotmail, I’m looking at you!).
  • Many Gmail Users Can’t Find Their Messages [Google OS] – Woah: Google has (accidentally?) deleted “0.08%” of all gmail accounts. That must be hundreds or thousands of accounts! While I love Gmail, it’s this sort of accident that reminds us all how precarious data in the cloud can be. Google are in the process of restoring these accounts, but even a few days with none of your email or email account would cause real challenges for most people! (Actually the BBC note that this might mean up to 150,000 Gmail accounts!!)
  • iiNet again slays Hollywood in landmark piracy case [The Age] – “The giants of the film industry have lost their appeal in a lawsuit against [Australian] ISP iiNet in a landmark judgment handed down in the Federal Court today. The appeal dismissed today had the potential to impact internet users and the internet industry profoundly as it sets a legal precedent surrounding how much ISPs are required to do to prevent customers from downloading movies and other content illegally. The film studios had sued iiNet arguing that, by not acting to prevent illegal file sharing on its network, it was essentially “authorising” the activity. “I have concluded that the appeal should be dismissed,” Justice Arthur Robert Emmett said in court this afternoon…”
  • Filmed on a phone, spy movie takes out junior Tropfest award [WA Today] – Tropfest under-15 winner shot the whole film on an iPhone: “Simeon Bain cites the 2010 blockbuster Inception as the motivation for his own film, for which he won the Tropfest film festival’s Trop Jr prize this year. Like Inception, Simeon’s film, Imagine, follows the story of a skilled spy, but that is where the similarities end. Simeon’s film was much cheaper, costing $70 to make over three days, and being shot entirely with a mobile phone. ”I was between cameras,” Simeon, from Gisborne, said. ”I was on the verge of getting a new one, and my old camera just wasn’t good enough, so I decided to use my iPhone instead. Filming with a phone has its benefits, because it requires very little set up and it’s highly portable.””
  • What is ‘The Streisand Effect’? [YouTube] – Quirky little video which actually explains the Streisand Effect very clear (short version: attempts to censor information online often lead to that information becoming a lot more popular and viewed!).
  • Facebook Privacy: 10 Settings Every User Needs to Know [Mashable] – Useful list of privacy settings every Facebook user should be aware of.
  • How Angry Birds really took off: 200m minutes a day spent playing it [SMH] – Fluffy article on the development of Angry Birds, but it does highlight the importance of the Apple App Store as a reliable single portal for developers: “Rovio needed a solution and the iPhone provided one. After the phone’s launch in 2007, Rovio realised that their industry was about to change completely. For the first time, users from all over the world would be able to download games from the same place: Apple’s online App Store. So a manufacturer only had to produce one version of a game, reducing costs dramatically.”
Print Friendly, PDF & Email

The Old Spice Super Fan and Insanely Clever Marketing (Updated)

You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it.  Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:

 

And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):

Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere.  For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).

Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move.  Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days:

And if you want to see the new Old Spice ad … I guess you’ll have to follow Chris Gatewood on Twitter and wait for him to share a link. 🙂

Update: Chris has shared the link, so here’s the brand new Old Spice ad “Scent Vacation”:

Print Friendly, PDF & Email

Digital Culture Links: February 1st 2011

Links for January 28th 2011 through February 1st 2011:

  • Apple Moves to Tighten Control of App Store [NYTimes.com] – Apple’s Walled Garden App Store is building even Bigger Walls: “Apple is further tightening its control of the App Store. The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store. Apple rejected Sony’s iPhone application, which would have let people buy and read e-books bought from the Sony Reader Store. Apple told Sony that from now on, all in-app purchases would have to go through Apple, said Steve Haber, president of Sony’s digital reading division. The move could affect companies like Amazon.com and others that sell e-book readers that compete with Apple’s iPad tablet and offer free mobile apps so customers can read their e-book purchases on other devices. An iPad owner, for instance, has not needed to own a Kindle to read Kindle books bought from Amazon. That may now change.”
  • Intel warns of $1bn cost of chip fix [Technology | The Guardian] – Ouch! “The chipmaker Intel has halted shipments of its new Sandy Bridge processors and says it will have to spend a total of $1bn (£600m) fixing a fault, delaying hundreds of new PC models for up to three months and potentially stifling growth in the personal computer market. Launched early in January, the Sandy Bridge chip combines standard processing and graphics units on a single die. But Intel said today it had found flaws in a support chip, called Cougar Point, which would have led to failures over time in connections to hard drives and DVDs. The fault will upset production on more than 500 computer models that were to have used the processors. That in turn will hit the PC industry, which has already been suffering from slowing growth in the US and other regions last year. It could also open the door to Intel’s longstanding rival, AMD, which has a similar processor, named Fusion. After the news AMD shares jumped by 5% in early trading in New York, while Intel shares slid by 1.5%”
  • Wary of Egypt Unrest, China Censors Web [NYTimes.com] – “In another era, China’s leaders might have been content to let discussion of the protests in Egypt float around among private citizens, then fizzle out. But challenges in recent years to authoritarian governments around the globe and violent uprisings in parts of China itself have made Chinese officials increasingly wary of leaving such talk unchecked, especially on the Internet, the medium some officials see as central to fanning the flames of unrest. […] two of the nation’s biggest online portals — blocked keyword searches of the word “Egypt,” though the mass protests were being discussed on some Internet chat rooms on Monday. The use of “Egypt” has also been blocked on Weibo, the Chinese equivalent of Twitter. Censoring the Internet is not the only approach. The Chinese government has also tried to get out ahead of the discussion, framing the Egyptian protests in a few editorials and articles in state-controlled news publications…”
  • Wikipedia Ponders Its Gender-Skewed Contributions [NYTimes.com] – “About a year ago, the Wikimedia Foundation, the organization that runs Wikipedia, collaborated on a study of Wikipedia’s contributor base and discovered that it was barely 13 percent women; the average age of a contributor was in the mid-20s, according to the study by a joint center of the United Nations University and Maastricht University. Sue Gardner, the executive director of the foundation, has set a goal to raise the share of female contributors to 25 percent by 2015, but she is running up against the traditions of the computer world and an obsessive fact-loving realm that is dominated by men and, some say, uncomfortable for women. Her effort is not diversity for diversity’s sake, she says. “This is about wanting to ensure that the encyclopedia is as good as it could be,” Ms. Gardner said in an interview on Thursday. “The difference between Wikipedia and other editorially created products is that Wikipedians are not professionals, they are only asked to bring what they know.””
  • Google unveils Web-free ‘tweeting’ in Egypt move [AFP] – “Google, in response to the Internet blockade in Egypt, said Monday that it had created a way to post messages to microblogging service Twitter by making telephone calls. Google worked with Twitter and freshly acquired SayNow, a startup specializing in social online voice platforms, to make it possible for anyone to “tweet” by leaving a message at any of three telephone numbers. “Like many people we’ve been glued to the news unfolding in Egypt and thinking of what we could do to help people on the ground,” Google product manager Abdel-Karim Mardini and SayNow co-founder Ujjwal Singh said in a blog post. “Over the weekend we came up with the idea of a speak-to-tweet service — the ability for anyone to tweet using just a voice connection,” they said.”
  • Man jailed over anti-semitic video [ABC News (Australian Broadcasting Corporation)] – “A 39-year-old Perth man has been sentenced to three years’ jail for posting an anti-semitic video on the internet. Brendon Lee O’Connell is the first person in Western Australia to be convicted under the state’s racial vilification laws. A jury found him guilty last week of six offences. O’Connell posted a video on YouTube showing him insulting a young Jewish man in 2009. The video also showed O’Connell standing in front of the Perth Bell Tower telling Jews their days were numbered.”
  • Facebook launches mobile deals [BBC News] – In a very clear challenge to FourSquare: “Facebook is launching a service that lets British users earn discounts from high street businesses. Users who visit participating shops can log in from their mobile phones to receive rewards. Companies, meanwhile can use Facebook Deals as a virtual loyalty card or coupon system. The social network has already lined up promotions with several businesses including Starbucks, Debenhams and mobile network O2. The service ties into Facebook Places, an add-on for mobile phones that launched in 2010 as a way for users to share their location with friends. Users who login to Places via the dedicated Facebook app for the iPhone and handsets running Google’s Android system can update their whereabouts – or “check in” – whenever they visit a variety of shops, restaurants and other venues. With Deals, users will not just be able to tell other people their location, but can also take advantage of any special offers that the retailer has.”
  • Android overtakes Symbian in smartphone sales [Technology | guardian.co.uk] – “Google’s Android overtook the long-time market leader, Nokia’s Symbian, as the world’s most popular smartphone platform in the fourth quarter, according to the research firm Canalys. In total, 32.9m phones running Android were sold to retailers and mobile networks in the fourth quarter of 2010, compared with Symbian’s total sales of 31m in the quarter, the researcher said. In a press release, Canalys noted that Nokia had however retained its lead as the single biggest smartphone vendor, with a 30.6% share of phones shipped. The rise of Android to the top of the smartphone sales chart indicates the popularity of the free operating system with vendors, which do not have to pay a licence fee to use it on their phones.”
  • Angry Birds Go Hollywood [NYTimes.com] – “Angry Birds, the cellphone game that has turned into a cultural phenomenon with 75 million downloads and counting, is lending its wings to a 20th Century Fox movie. To promote the April 15 release of “Rio,” an animated film starring two rare macaws, Fox and Rovio, the small Finnish company behind Angry Birds, said on Friday that Rovio would release Angry Birds Rio. The special edition of the game – the original Angry Birds are kidnapped and taken to Rio – will be made available in March. The announcement was made at an only-in-Hollywood press event on the Fox lot in Los Angeles. As a quartet of Brazilian bongo drummers pounded away on their instruments and reporters guzzled drinks made with Brazilian rum, Jim Gianopulos, co-chairman of Fox Filmed Entertainment, broke the news.”
  • Amazon Kindle e-book downloads outsell paperbacks [BBC News] – “Amazon has announced that in the US it sold more e-books for its Kindle device than it sold paperback books in the last three months of 2010. […] Amazon announced that in the US since the start of the year it had sold 115 e-book downloads for every 100 paperback books, even excluding its downloads of free books. But it stressed that sales of paperback books were also growing. “Last July we announced that Kindle books had passed hardcovers and predicted that Kindle would surpass paperbacks in the second quarter of this year,” said Amazon boss Jeff Bezos. “So this milestone has come even sooner than we expected – and it’s on top of continued growth in paperback sales.” It has not said how many of its Kindle devices it has sold, but did say that they had overtaken the final book in the Harry Potter series to become the top-selling item in Amazon’s history.”
  • Egypt cuts off internet access [Technology | guardian.co.uk] – “Egypt appears to have cut off almost all access to the internet from inside and outside the country from late on Thursday night, in a move that has concerned observers of the protests that have been building in strength through the week. “According to our analysis, 88% of the ‘Egyptian internet’ has fallen off the internet,” said Andree Toonk at BGPmon, a monitoring site that checks connectivity of countries and networks. “What’s different in this case as compared to other ‘similar’ cases is that all of the major ISP’s seem to be almost completely offline. Whereas in other cases, social media sites such as Facebook and Twitter were typically blocked, in this case the government seems to be taking a shotgun approach by ordering ISPs to stop routing all networks.””
Print Friendly, PDF & Email

Digital Culture Links: January 27th 2011

Links for January 21st 2011 through January 27th 2011:

  • The Old Spice Guy Returns [VIDEO] – The most-viewed, most lauded ad campaign of 2010, Old Spice’s “Smell Like a Man, Man,” is back, along with spokesman Isaiah Mustafa. In a 74-second clip loaded on YouTube on January 20 (but apparently just made public this morning), a barechested Mustafa speaks to the camera from his shower. “As you can see, I’ve returned and it’s not because I forgot my jacket,” says Mustafa. “Actually, my wildly exaggerated body-muscle distribution makes creating such a garment an impossibility.” Mustafa goes on to say that he’s returned in for a campaign of new advertisements “to inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth.”
  • What Glee Means for Twitter & Television [RW Web] – “Twitter CEO Dick Costolo discussed the Glee phenomena earlier this month at the Consumer Electronics Show when he sat down to talk with Kara Swisher. Costolo explains that TV and Twitter have an interesting relationship because, more and more, viewers have a device in their hand while they’re watching TV. “The characters on Glee actually tweet and they tweet during the show. When Glee starts, the moment it airs for the first time on the East Coast, the tweets per second for Glee shoot up,” said Costolo. “They stay up there at a super high level at hundreds of [times] what they are before the show comes on until the moment the show ends and then they drop. […] People feel like they have to watch the show while it’s going on because the community is tweeting about the show and the characters are tweeting as the show’s happening so [they have to] watch it in real time.”” (Video here.)
  • Apple app store reaches 10 billion downloads [BBC – Newsbeat] – “The 10 billionth download has been made from Apple’s app store, the company has announced. The world’s largest technology firm reached the milestone on Saturday night (22 January). […] It’s taken just two and a half years for the app store to reach 10 billion downloads. Apple says seven billion of those have come in the last 12 months. There are 350,000 apps available to more 160 million iPhone, iPod touch and iPad users in 90 countries around the world. But Apple is facing growing competition. In the mobile phone market Google’s Android and RIM’s (the makers of Blackberry) operating systems have a greater share than Apple’s. The company’s iPad is also facing a much tougher market than when it launched last year. At the recent Consumer Electronics Show in Las Vegas around 80 new tablet PCs were unveiled.”
Print Friendly, PDF & Email

Digital Culture Links: January 18th 2011

Links for January 10th 2011 through January 18th 2011:

  • Wikipedia’s Jimmy Wales: App stores a clear and present danger [TECH.BLORGE.com] – Interesting: “The app store model is a more immediate threat to internet freedom than breaches of net neutrality. That’s the opinion of Wikipedia chief Jimmy Wales. According to Wales — who was quick to stress he was speaking in a purely personal capacity — set-ups such as the iTunes App Store can act as a “chokepoint that is very dangerous.” He said such it was time to ask if the model was “a threat to a diverse and open ecosystem” and made the argument that “we own [a] device, and we should control it.””
  • Wikipedia – an unplanned miracle | Clay Shirky [The Guardian] – “Wikipedia is the most widely used reference work in the world. That statement is both ordinary and astonishing: it’s a simple reflection of its enormous readership; and yet, by any traditional view about how the world works, Wikipedia shouldn’t even exist, much less have succeeded so dramatically in the space of a single decade. The cumulative effort of Wikipedia’s millions of contributors means you are a click away from figuring out what a myocardial infarction is, or the cause of the Agacher Strip war, or who Spangles Muldoon was. This is an unplanned miracle, like “the market” deciding how much bread goes in the store. Wikipedia, though, is even odder than the market: not only is all that material contributed for free, it is available to you free; even the servers and system administrators are funded through donations.”
  • YouTube mobile video viewing surges [The Age] – “YouTube has said it is serving up more than 200 million videos daily to smartphones and other internet-linked mobile devices. News of the milestone came as the Google-owned video-sharing service began routing Vevo music videos from artists such as Lady Gaga and U2 onto smartphones powered by newer versions of Google-backed Android software. “As the world goes mobile and more people watch videos on their smart phones, we expect more partners will take advantage of these new mobile advertising capabilities and make more of their content available across more devices,” YouTube mobile product manager Andrey Doronichev said in a blog post. Android smartphones running on “Froyo” or newer versions of the mobile operating software will be able to access Vevo’s music video library using a free YouTube application, according to Doronichev.”
  • MySpace to shut Australian office [The Age] – “MySpace looks set to close its Australian office as part of its move to cut 500 jobs – or nearly half its staff – potentially setting the stage for a sale of the social network owned by Rupert Murdoch’s News Corp.MySpace chief executive Mike Jones said in a statement today that the company would enter into strategic local partnerships to manage advertising sales and content in Australia, with details of partners yet to be finalised. He said the company would retain a core international team to work with partners. It is understood that all Australian positions within MySpace are under review with some opportunities for relocation to other divisions.”
  • MySpace cutting global workforce by half [BBC News] – Ouch: “Struggling MySpace is cutting almost half of its global workforce. The social networking website is getting rid of 500 positions, or 47% of its employees. The announcement comes as MySpace continues to be eclipsed by Facebook, and as it tries to reinvent itself as an entertainment website. MySpace was bought by Rupert Murdoch’s News Corporation for $580m (£372m) in 2005, but it has struggled to make money for its parent company. Mike Jones, MySpace’s chief executive, said the job cuts were “tough but necessary”, and had been taken to put the website on the path towards growth and profitability.”
  • ‘Angry Birds’ Exec Calls Android Too Complex [Angry Birds World] – “Those who use the Android might wanna whip some “Angry Birds” out on Peter Vesterbacka, the head of business development in North America for Rovio. While there’s a free version of “Angry Birds” for Android users available, a 99-cent version for the iPhone is a huge success. And the iPhone will continue to be “the No. 1 platform for a long time from a developer perspective.” Question is: why? Apple has “gotten so many things right. And they know what they are doing and they call the shots.” Android, too, is growing, he said, “But it’s also growing complexity at the same time.” While there are many devices and carriers that use Android, “device fragmentation (is) not the issue,” Vesterbacka said, “but rather the fragmentation of the ecosystem. So many different shops, so many different models. The carriers messing with the experience again. Open but not really open, a very Google-centric ecosystem. And paid content just doesn’t work on Android.””
  • Celebrities plugging products on Twitter could face legal action [Perth Now] – “As if they aren’t raking in enough money or freebie gifts, greedy British celebs are rapidly utilising the perk power of a new cash cow – their Twitter accounts. However, there could be consequences. Dozens of celebrities, including actress Liz Hurley and singer Lily Allen, face possible court action over claims that they are endorsing products through their Twitter accounts without declaring that they have been paid by the companies concerned, reports the Daily Mail. Celebs who fail to mention that they have a financial interest in ‘plugging’ goods online could be contacted by the UK’s consumer watchdog in the coming weeks. The crackdown has been ordered by the UK’s Office of Fair Trading, which has the power to take offenders to court.”
Print Friendly, PDF & Email

Digital Culture Links: December 2nd 2010

Links for November 25th 2010 through December 2nd 2010:

  • Report on video games clears way for R18+ rating [News.com.au] – This is a BIG DEAL in the battle to get an R18+ rating for Aussie videogames: “Violent video games have no “greater impact” on players than movies or music clips, government research has found just days ahead of a decision expected to allow the sale of R18+ games. Games are currently limited to a top rating of MA15+, which means violent titles are either banned outright or have some graphic content removed. In some cases, games have been given a MA15+ rating here despite copping an 18+ rating overseas. Australia’s attorneys-general will meet in Canberra tomorrow to discuss the introduction of an R18+ classification for video games, bringing their ratings into line with those of films and literature. Both the gaming community and family groups believe the adult rating is almost a certainty after Home Affairs Minister Brendan O’Connor yesterday released a research paper into their impact on encouraging violent behaviour.” (See full report here.)
  • Justin Bieber Swears Off YouTube For Facebook, Unwittingly Steps In Copyright Minefield [Forbes] – “Over the past weekend, Internet pop sensation Justin Bieber went to upload the music video of his new song called “Pray” to his personal YouTube site. He was in for a rude surprise: YouTube automatically blocked his video upload on “copyright grounds” that the video contained content from Universal Music Group (UMG), parent company to Bieber’s record label, Island Def Jam records. “yo youtube…how u gonna block my own song?!?!?!” wrote an outraged Bieber on his Twitter account. In another Twitter update, he wrote, “dear youtube…we started this journey and now u r cheatin on me with this vevo chica…i see how it is…i will be over here with facebook [sic].” (Vevo is the music video website responsible for Bieber’s official YouTube syndication, and is a joint venture between music giants Sony Music Entertainment, UMG and Abu Dhabi Media.) In response, YouTube wrote back to Bieber on its Twitter account, “sorry about the upload pain around ‘Pray’. That’s between you and your label …”
  • WikiLeaks website pulled by Amazon after US political pressure [Media | The Guardian] – “The US struck its first blow against WikiLeaks after Amazon.com pulled the plug on hosting the whistleblowing website in reaction to heavy political pressure. The company announced it was cutting WikiLeaks off yesterday only 24 hours after being contacted by the staff of Joe Lieberman, chairman of the Senate’s committee on homeland security. WikiLeaks expressed disappointment with Amazon, and insisted it was a breach of freedom of speech as enshrined in the US constitution’s first amendment. The organisation, in a message sent via Twitter, said if Amazon was “so uncomfortable with the first amendment, they should get out of the business of selling books.” While freedom of speech is a sensitive issue in the US, scope for a full-blown row is limited, given that Democrats and Republicans will largely applaud Amazon’s move. Lieberman, though an independent, is a former Republican who switched to the Democrats last year.”
  • Report: In-Game Purchases To Blow Mobile Games Revenues Past $11 Billion By 2015 [TechCrunch] – “A new report from Juniper Research forecasts global mobile games revenues to surpass $11 billion by 2015, nearly double what they were in 2009. All in all, it’s a fairly conservative prediction in my opinion, but what’s interesting is that the research firm also says in-game purchases will overtake the traditional pay-per-download model, with Apple’s in-app billing mechanism leading the way, as the primary source of monetizing mobile games in about two years (by 2013). At the same time, Juniper Research acknowledges that, with the ever-increasing amount of apps on all popular platforms (and app stores for that matter), discoverability remains a problem for game developers and publishers alike.”
  • Western Australian Premier’s Book Awards [State Library of Western Australia] – Significantly, this year, the WA Premier’s Book Awards will be offering a Digital Narrative Award which has a $5000 prize attached to it, and fairly broad parameters of what a digital narrative might be. (Only open to Australians, though, sorry!)
  • Facebook looks to trademark the word ‘face’ [BBC News] – My MyFace, FaceWorld and CyFace domains will be worthless! “The social networking giant Facebook is a few steps away from trademarking the word face, online documents reveal. The site has been asked to detail a “statement of use” by the US Patent and Trademark Office, explaining how it intends to use the word. If granted, the trademark will only apply to online sites and services used to exchange messages. It could limit the use of the word in other social networks and services, such as Apple’s Facetime, lawyers said.”
  • Axl Rose sues Guitar Hero makers over animated Slash [Music | guardian.co.uk] – “Axl Rose even hates the cartoon version of Slash. The Guns N’ Roses frontman is suing the makers of Guitar Hero for $20m (£12.6m), claiming they “spun a web of lies and deception” by including an animated Slash in the video-game version of his band. Slash left the group in 1996. According to his claim, Rose licensed Welcome to the Jungle to Guitar Hero III on the condition that any reference to the departed guitarist or his new band, Velvet Revolver, would be omitted. But in early versions of the game, a Slash-like character could be seen parading around the stage in the guitarist’s trademark top hat, sunglasses and nose piercing. […] One of the highest-grossing video games of all time, Guitar Hero III has amassed more than $1bn. “This lawsuit is about protecting Guns N’ Roses and Welcome to the Jungle, and is about holding Activision accountable for its misuse of these incredibly valuable assets,” Rose’s lawyer insisted.”
Print Friendly, PDF & Email

Digital Culture Links: November 17th 2010

Links for November 11th 2010 through November 17th 2010:

  • The Shadow Scholar [The Chronicle of Higher Education] – A truly fascinating, albeit hugely disheartening, piece describing the inner workings of a paid student essay mill from the inside. The pseudonymous author talks candidly about her/his range and rates, as well as the sort of relationships that can form with repeat customers, who use this sort of service to pass entire degrees. It’s a huge indictment of huge chunks of the global education system, but also contains some implicit points about how to write assignments that are much harder to plagiarise. Some of the comments are well worth reading, too, although many are more about name-calling than taking the issues raised seriously.
  • Riding the tube [SMH] – Profile of Natalie Tran, Australia’s most successful YouTuber, with near to a million subscribers, making a healthy living off the advertising.
  • Twitter + Ping = Discovering More Music [Twitter Blog] – Now Twitter can be integrated into Apple’s Ping proto-social network, so you can share your musical likes in your Twitter stream. Ping is still at a very early, underdeveloped stage … I’m not sure what this will add for Twitter except a bunch of musical likes. For Apple, it’s a huge win since those links are pointing back to the Apple store (with integration into the new twitter, so you can click directly on the songs to purchase).
  • Fox.com joins NBC, ABC and CBS by blocking Google TV [Engadget] – Google have some deals to strike with the networks very soon if Google TV is actually going to have any TV on it: “Looks like Fox has finally made a decision, following the other major networks, Hulu and several cable channels by opting to block streaming video on its website from Google TV devices. Blocking by Flash ID is the order of the day and takes simple browser workarounds out of play, so unless users want to go the PlayOn route, there’s large swaths of legitimate video on the web that’s now inaccessible.”
Print Friendly, PDF & Email

A Life on Facebook

A Life on Facebook. Simple concept, but beautifully executed. 

Print Friendly, PDF & Email

Digital Culture Links: November 11th 2010

Links for November 9th 2010 through November 11th 2010:

  • Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube [YouTube Blog] – “… the amount of video uploaded to YouTube to 35 hours per minute. That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day. If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”
  • Hulu Brings in the Dough: $240M of Revenue in 2010 [NewTeeVee] – “Hulu is going to make more than $240 million in revenue in 2010, the company’s CEO Jason Kilar revealed at GigaOM’s NewTeeVee Live conference today. Kilar added that Hulu generated $108 million in revenue in 2009. Hulu had 30 million users in October 2010, who watched some 260 million content streams as well as 800 million ad streams during that month. Kilar said that Hulu now has 235 content partners. The company had 352 advertising clients in Q3. “The leading source of revenue is through advertising,” said Kilar, adding that more than 40 percent of money generated with content in this industry is generated through advertising. This has led Hulu to optimize its ad experience, and Kilar showed a few new features that the company will roll out in the future. Hulu will introduce personalized advertising, addressing users by name. “
  • How Conan O’Brien Beat Leno And Letterman [Fast Company] – Team CoCo rides the social media wave to ratings success: “I know what you guys are thinking: ‘Hey, it’s the guy from Twitter,'” joked Conan O’Brien, before launching into a mock-impression of his Internet fans. “Why am I doing that!” he began laughing. “Those people saved my ass! Talk about biting the hand that feeds you.” Indeed, a strong Internet following fed Conan, who debuted his new show last night on TBS, very well. Bolstered by his almost 2 million Twitter followers, a first-of-its-kind social media strategy, and an innovative digital team, Conan soared on the late-night scene with huge ratings, besting both David Letterman and arch-nemesis Jay Leno with 4.2 million viewers […]“Conan’s audience has been very vocal online, and he clearly made a smooth transition from Twitter to TBS,” said Steve Koonin, president of Turner Entertainment Networks.[…] Team Coco’s digital strategy a “brilliant launch campaign that incorporated social media better than I’ve ever seen.”
  • BBC iPlayer going international next year, will be either fee- or ad-supported [Engadget] – “The BBC’s iPlayer video-on-demand service has been an unqualified success since its rollout back in 2007 and now it’s taking the next logical step in expanding its reach: it’s going global. Such is the word from John Smith, the generically named head of BBC Worldwide, who sees the international market for British shows as “under-exploited” and wants to see the iPlayer opened up beyond the Queen’s home isles. Of course, since continental Europeans and North Americans aren’t subject to the same backbreaking TV license fee, there’ll be a new commercial element to the service, though the Beeb’s bigwigs have yet to figure out if that means users will have to pay a levy or put up with some ads.”
  • Ghoulish Facebook vandals mock Australian laws [SMH] – Tribute pages to young people who have died, being ‘defaced’, but is it illegal? “Also defaced was a tribute page to Chantelle Rowe, 16, who was found dead with her parents in their Adelaide home yesterday. Inappropriate messages and doctored photographs were posted to several tribute pages for Chantelle and her family, who police believe were killed in a triple murder. A cousin, Steven Rowe, wrote about the material on Facebook: “He even sent this shit to my inbox … thats my cousin and i honestly hope some [sic] kicks your head in!” But the user responsible for the messages replied: “I won’t go to jail … i’m not in Australia, therefore I cannot break the Australian law”. Victoria Police and South Australia Police both refused to comment, arguing no offence had been committed. However, Jesssica Chantelle Cook, 22, from Queensland, received a three-month suspended jail sentence in August for posting offensive material on a Facebook tribute page…”
Print Friendly, PDF & Email

Digital Culture Links: October 12th 2010

Links for October 10th 2010 through October 12th 2010:

  • Simpsonic Business as Usual? [Antenna] – Jonathan Gray’s excellent piece discussing the tensions evident in Bansky’s Simpsons’ opening sequence: “… it leaves us with uncomfortable questions about Groening and co. How are they complicit, and are they simply making this a joke so that they and we can say, “Oh yes, that is bad, isn’t it? But we know about it, so it’s all okay. Let’s just get back to business as usual, shall we? Pass the Cheetos”? I was left with many conflicting responses here myself, on one hand thinking it was a brilliant statement, on the other hand feeling deeply uncomfortable that this is the show’s response to its labor practices – making an opening credit sequence rather than actually fucking doing something about them. Yet, the contestation of authorship in which the sequence engages leaves us wondering whether the American animators (who are largely responsible for the couch gags, by the way – these rarely involve the writers) can do anything about The Simpsons Factory.”
  • Traditional developers look to Facebook games for inspiration [WA Today] – The rise of casual gaming: “While casual games might seem like innocuous time wasters, the sort of drop-in, drop-out games played on Facebook, mobile phones and through web portals have seen revenue grow from $US300 million in 2005 to at least $US3 billion ($3.05 billion) today. The real-time farming simulation game, FarmVille, made for Facebook and smartphones by the developer Zynga, has more than 62 million active users, which is equivalent to about 10 per cent of Facebook users. […] While console-game developers charge a large upfront fee, casual-games revenue is derived through micro-transactions. “You may see 90 per cent or more of your audience never pay you a dime,” Kozik says. “They engage in the game absolutely free and can see if it is something that appeals to them or not. Then the 10 per cent or less who do pay more than justifies the continued expansion of the game.” Casual and social games are less expensive to develop than console games.”
  • Apple Awarded Trademark for “There’s an App for That” [Mashable] – There’s a trademark for that: “Apple has filed a trademark application for the company’s now ubiquitous catchphrase, “There’s an app for that.” Apple filed for the trademark back in December 2009, citing first commercial use of the phrase on January 26, 2009, per trademark documentation. The trademark was filed in the Advertising, Business and Retail Services, Computer and Software Services and Scientific Services categories. The trademark applies to “retail store services featuring computer software provided via the Internet (Internet) and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics.””
  • The Search – Is Your Web Identity Hurting Your Employment Chances? [NYTimes.com] – Web presences as (un)intended CVs: “You looked wonderful on your résumé. Your references raved about you. The interview went swimmingly. Yet you didn’t get the job. Oh, no: did they see that Facebook photo of you dancing on a table? Or find out that you’re six months behind on your mortgage payment? You may never know why you weren’t hired, but be aware that background checks can make or break a job application. And in a data-rich world, the person with the fewest red flags may get the job. Little hard research has been done on how hiring managers use the Internet to vet applicants. But you should assume that they are at least looking you up on search engines. So it’s wise to review the results of a quick search of your name. It is very hard to remove anything questionable about yourself from a search engine, but you can at least push it lower by adding positive entries, said Barbara Safani, owner of Career Solvers, a career management business in New York. “
  • Short Attention Spans for Web Videos [NYTimes.com] – I suspect the quality of the content matters, too! “After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video’s audience defects. This phenomenon, known as “viewer abandonment,” is of intense interest to those who make online videos or advertise alongside them. Visible Measures studied the abandonment rate of 40 million videos over seven billion viewings. Music videos had especially high rates of abandonment, as did videos slow to reach a punchline — for example, a Budweiser ad about a man humiliated while buying pornography, which loses nearly 40 percent of viewers in the first 10 seconds. “It took a shocking 12 seconds to get to the conceit,” said Matt Cutler, the head of research at Visible Measures.”
  • Keeping Our Distance, the Facebook Way [NYTimes.com] – It’s all about the weak ties: “Facebook is the best distancing tool since the creation of the Christmas card. Sending holiday greeting cards began in the 1850s in England and spread quickly as a way to stay in touch with far-flung friends and relatives. The cards, whether religious or not in theme, went to people you rarely wrote to and even more rarely spoke to, but for whom you still had a measure of affection — or curiosity. You wanted to know what was going on in their lives, and one exchange a year did the trick. The cards kept the people in your social network at a distance, while maintaining ties to them. I recall my parents sending and receiving Christmas cards. I did it for a year after I married, but I stopped because it was just too much work. Facebook, which tries to replicate our real-world relationships online, now helps me maintain those connections. But it does cards one better. It preserves the weak ties in my social network without creating obligations.”
  • 10 Unbelievable Twitter Stories [Oddee.com] – A bit silly, but some useful extreme stories of what Twitter communication is very good for (and very bad for).
  • Bathurst delay angers viewers [The Age] – Interesting idea; I don’t think a social media blackout would work, but there are definitely issues to sort out: “A social media blackout is needed when watching so-called live sport. The poor TV networks just can’t win when it comes to sport. They regularly get canned for cutting away from the action to screen ads. But Sunday’s Bathurst 1000 race was so tight that Seven claims it didn’t want to risk missing too much of the action. Instead, the network started pausing the coverage to drop in ad breaks. As a result, the broadcast was almost half an hour behind the race by the time the cars crossed the finish line. […] Rather than treat viewers like idiots, perhaps the networks should start treating them like a precious commodity that will dry up if not handled with care. This means being honest when live sport isn’t really live.”
Print Friendly, PDF & Email

Twitter


Archives

Categories