Archive for the ‘marketing’ Category
Thursday, March 27th, 2008
Does making a book freely available online hurt or enhance the sales of the hardcopy? Advocates suggest that if you read a bit of the book online you're more likely to buy the hardcopy if you like it and finish reading it on paper. You're also more likely to recommend ...
Posted in advertising, blogs, convergence, copyright, marketing, web2.0 | No Comments »
Sunday, March 23rd, 2008
We've been talking about all sorts of things to do with media production these past few weeks in my Digital Media unit, including some conversations about stock footage. So, it's rather timely to see that, as has been widely blogged elsewhere, one of Hillary Clinton's campaign advertisements has turned back ...
Posted in advertising, copyright, marketing, politics | No Comments »
Sunday, March 23rd, 2008
First thought: if we've learnt anything at all from Battlestar Galactica, shouldn't we know better than to make a Cylon? (Intelligent machines evolving and rising up against their human oppressors and so on...) That said, when MAKE, DVICE and the SciFi Channel team up and recruit Cylon actors ...
Posted in Battlestar Galactica, advertising, marketing | No Comments »
Thursday, October 25th, 2007
As the description tells us, "Short propaganda philosophy tells tale of mighty Rudd ascension" ... Without a doubt, one of the best political satires, and mashups, of the 2007 Federal Election campaign thus far. And, yes, for those who watch The 7.30 Report, I am getting YouTube pointers from ...
Posted in australia, marketing, mashup, participatory culture, politics, web2.0, youtube | 1 Comment »
Thursday, October 11th, 2007
Last year as part of Dove's 'Real Beauty' campaign they produced the important and memorable Evolution video which graphically illustrated the many, many steps between a photograph being taken and the image based on that photograph ending up on a billboard or fashion magazine cover. This year Dove have, in ...
Posted in advertising, marketing, web2.0 | 1 Comment »
Tuesday, September 18th, 2007
A few months ago I wrote about my disappointment with a statuette of Mary-Jane Watson from the Spider-Man comics which showed her basically washing Peter Parker's Spider-Suit whilst standing in an overly provocative pose. There was substantial community dismay at this overtly objectifying piece (especially since MJ has, at ...
Posted in comics, marketing | 1 Comment »
Tuesday, August 7th, 2007
So, Kevin07 is here! Australian Labor leader Kevin Rudd has gotten all web2.0 and has a new portal website which integrates nicely with Labor and Rudd's re-vamped MySpace page, YouTube and Facebook. As I've discussed in the past month, Labor has already shown far more success in using MySpace and Facebook ...
Posted in advertising, australia, blogs, marketing, participatory culture, politics, web2.0 | 7 Comments »
Sunday, July 29th, 2007
The US release date for the much anticipated Blade Runner: The Final Cut DVD has been set at 18 December 2007 (I hope the same date will be true for Australia, but I can't find anything to confirm that yet). There are sets from 2 to 5 discs in ...
Posted in Battlestar Galactica, Blade Runner, documentary, film, marketing, teaching and learning | 2 Comments »
Friday, July 27th, 2007
On the back of a lot of really interesting work and events last year, Creative Commons Australia have released their "Unlocking the Potential Through Creative Commons" report which examines the role (and potential roles) of Creative Commons licensing in Australia. It's an easy read and has lots of examples, so ...
Posted in australia, copyright, creative commons, flickr, marketing, participatory culture, photography, web2.0 | 1 Comment »
Tuesday, July 17th, 2007
As Chuck and a quite a few others have pointed out, Barely Political have released another viral video, this time featuring an MTV style showdown between the singing, dancing political spokesmodel* Obama Girl and her political nemesis, Giuliani Girl: I rather like Chuck's description of this clip as a "a singing and ...
Posted in advertising, australia, convergence, marketing, participatory culture, politics, web2.0, youtube | 1 Comment »
