Category Archives: fan culture

Digital Culture Links: January 25th

Posted by Tama on January 25, 2012 1 comment

Links for January 25th:

MEGAUPLOAD (by Dan Bull) – Independent artist Dan Bull raps about the harm shutting down MegaUpload has done to smaller artists. In the name of protecting the intellectual property of Hollywood and the MPAA, it seems that smaller artists who rely on cyberlockers like MegaUpload have found their means of distribution erased without noticed or recourse to protest.
Star Wars crowdsourced film reaches million YouTube views [BBC News] – “A “directors cut” of a fan-made version of Star Wars has passed one million views on YouTube. The film, uploaded on 18 January, is made up of hundreds of 15-second scenes created by internet users. The Star Wars Uncut project is widely regarded as an example of the power of crowdsourcing. Ramon Youseph, of the Crowdsourcing Gazette blog, told the BBC it showed “the power of the web to engage people in a global collaborative effort”. The website starwarsuncut.com began asking for fan-made scenes in 2009. It went on to win an interactive media Emmy in 2010.”
EU proposes ‘right to be forgotten’ by internet firms [BBC News] – A new law promising internet users the “right to be forgotten” will be proposed by the European Commission on Wednesday. It says people will be able to ask for data about them to be deleted and firms will have to comply unless there are “legitimate” grounds to retain it. [...] A spokesman for the commissioner clarified that the action was designed to help teenagers and young adults manage their online reputations. “These rules are particularly aimed at young people as they are not always as aware as they could be about the consequence of putting photos and other information on social network websites, or about the various privacy settings available,” said Matthew Newman. He noted that this could cause problems later if the users had no way of deleting embarrassing material when applying for jobs. However, he stressed that it would not give them the right to ask for material such as their police or medical records to be deleted.”
60 hours per minute and 4 billion views a day on YouTube [YouTube Blog] – “Since the dawn of YouTube, we’ve been sharing the hours of video you upload every minute. In 2007 we started at six hours, then in 2010 we were at 24 hours, then 35, then 48, and now…60 hours of video every minute, an increase of more than 30 percent in the last eight months. In other words, you’re uploading one hour of video to YouTube every second.”
How Parents Normalized Teen Password Sharing [danah boyd | apophenia] – Interesting insights from danah boyd regarding teens sharing passwords to social media services with each other. It’s all about trust, and that’s something learnt at home since parents ask kids to trust them and let parents look after (or at least know) their passwords in the early years (normally): “When teens share their passwords with friends or significant others, they regularly employ the language of trust, as Richtel noted in his story. Teens are drawing on experiences they’ve had in the home and shifting them into their peer groups in order to understand how their relationships make sense in a broader context. This shouldn’t be surprising to anyone because this is all-too-common for teen practices. Household norms shape peer norms.”
Defend our freedom to share (or why SOPA is a bad idea) [YouTube] – A great talk from Clay Shirky explaining the history, context and potential impact of the US SOPA and PIPA bills which seek to radically censor the internet in the name of stopping “piracy”. Important to listen to since, as Shirky argues, there’s no doubt more of the same just around the corner.

Digital Culture Links: June 6th 2011

Posted by Tama on June 6, 2011 1 comment

Links for May 31st 2011 through June 6th 2011:

Parents using Facebook to attack school staff, Principals Federation says [Perth Now] – “Parents are using Facebook and other social networks to attack principals and teachers they dislike or believe have wronged them or their children. The growing practice of raging against school staff online has sparked calls for the Education Department to step in. “These forums can also fuel the sort of misplaced anger and hatred that can end in physical confrontations and school lockdowns,” Australian Principals Federation president Chris Cotching said. Lawyers acting for the federation have warned the department it could be legally culpable if it continued to ignore online campaigns against staff.”
Palin Fans Trying to Edit Wikipedia Paul Revere Page [Little Green Footballs] – Interesting case study on Wikipedia’s accuracy – after Sarah Palin gets history wrong, her supporteres try and edit Wikipedia to make the Palin version; drama and editorial warfare ensue: “Man, you’ve gotta almost admire the sheer blind dedication of Sarah Palin’s wingnut acolytes. Now they’re trying like crazy to edit the Wikipedia page for “Paul Revere” to make it match Palin’s botched version of history. Here’s the Revision history of Paul Revere; check out the edits that are being reversed. Also see the discussion page for an entertaining exchange between Wikipedia editors and a would-be revisionist.”
Google Chrome: Lady Gaga [YouTube] – Clever ad for Google Chrome featuring Lady Gaga (and simultaneously a Lady Gaga ad featuring Chrome!) which really highlights how she’s deeply engaging with her fanbase via social media.
Google’s YouTube policy for Android users is copyright extremism [guardian.co.uk] – Cory Doctorow laments Google’s copyright-driven philosophical contradictions: “The news that Android users who have jailbroken their phones will be denied access to the new commercial YouTube pay-per-view service is as neat an example of copyright extremism as you could hope for. Android, of course, is Google’s wildly popular alternative to Apple’s iOS (the operating system found on iPhones and iPads). Android is free and open – it costs nothing to copy, it can be legally modified and those modifications can be legally distributed [...] unless you’re running a very specific version of Google’s software on your phone or tablet, you can’t “rent” movies on YouTube. Google – the vendor – and the studios – the rights holders – are using copyright to control something much more profound than mere copying. In this version of copyright, making a movie gives you the right to specify what kind of device can play the movie back, and how that device must be configured.”

Digital Culture Links: April 2nd 2011

Posted by Tama on April 3, 2011 No comments

Links for April 3rd 2011:

Google +1 Button – +1 = Google’s answer to Facebook’s “Like” button, bringing social recommendations thundering into Google (opt-in for now).
GoDaddy CEO Shoots Elephant, Injures Brand [Mashable] – “GoDaddy CEO Bob Parsons may have achieved a new social media equivalent of jumping the shark. Call it “shooting the elephant.” A video of Parsons shooting an elephant in Zimbabwe made the rounds Thursday, causing the domain registry company to become a Google Hot Topic and the subject of criticism. Leading the charge is PETA, the animal rights group, which has closed its account with GoDaddy and is asking others to follow suit. Parsons, a Vietnam vet known for his brash image, brought on the publicity by posting the video on his blog. The video shows the damage elephants caused by trampling a farmer’s sorghum field. Parsons and his fellow hunters are shown waiting at night for the elephants to return. Then Parsons shoots and kills one of the elephants. [...] . Anticipating a backlash, GoDaddy competitor NameCheap.com has already swooped in. The company is running a transfer from GoDaddy to Namecheap.com [...] domains for $4.99 with 20% of the proceeds going to SaveTheElephants”
Facebook ban for boy accused of eliciting webcam porn [WA Today] – “A teenage boy has been barred from social networking sites while he awaits court proceedings for which he has been accused of pressuring girls into performing sexual acts in front of a webcam and posting the videos on Facebook. The 16-year-old boy, who cannot be identified for legal reasons, was charged with encouraging a child aged 13 to 16 to commit an indecent act, procuring a child aged 13 to 16 to commit an indecent act, producing child exploitation material and distributing child exploitation material. [...] Today the boy briefly fronted the Perth Children’s Court with both his parents, but was not required to enter a plea as he had not yet sought legal advice. He was remanded on bail to appear again in April. The state prosecutor successfully sought to have his bail conditions tightened, which already banned his use of Facebook and other social media, to include a ban preventing him from any form of contact with either girl.”
Pediatrics Gets it Wrong about ‘Facebook Depression’ [World of Psychology] – “You know it’s not good when one of the most prestigious pediatric journals, Pediatrics, can’t differentiate between correlation and causation. And yet this is exactly what the authors of a “clinical report” did in reporting on the impact of social media on children and teens. Especially in their discussion of “Facebook depression,” a term that the authors simply made up to describe the phenomenon observed when depressed people use social media. Shoddy research? You bet. That’s why Pediatrics calls it a “clinical report” — because it’s at the level of a bad blog post written by people with a clear agenda. [...] The problem now is that news outlets suggesting not only that it exists, but that researchers have found the online world somehow “triggers” depression in teens. Pediatrics and the American Academy of Pediatrics should be ashamed of this shoddy clinical report, and retract the entire section about “Facebook depression.”
A new book, more or less accidental [Observations on film art] – As David Bordwell and Kristin Thompson’s new book Minding Movies: Observations on the Art, Craft, and Business of Film is published, collecting a number fo essays and observations from their blog, the pair reflect on blogging and publishing, the relationship between the two and beyond. For scholars who blog (or might blog) these thoughts are well worth reading. I truly hope their book sells well and moves from ‘experiment’ to ‘successful experiment’ with blog-based publication.
Amazon Cloud Player goes live, streams music on your computer and Android [Engadget] – Amazon’s new cloud-based music and storage service, just released for users in the US only (for now): “Look who just ate Apple’s and Google’s lunch here? Amazon has just pushed out its very own music streaming service, which is conveniently dubbed the Amazon Cloud Player. Existing customers in the US can now upload their MP3 purchases to their 5GB cloud space — upgradable to a one-year 20GB plan for free upon purchasing an MP3 album, with additional plans starting at $20 a year — and then start streaming on their computers or Android devices. Oh, and did we mention that this service is free of charge as well? Meanwhile, someone will have some catching up to do, but we have a feeling it won’t take them too long.” [Amazon Mp3 CloudDrive]
The impact of social media use on children, adolescents and families – Kathleen Clarke-Pearson, Gwenn Schurgin O’Keeffe, American Academy of Pediatrics [Australian Policy Online] – “Using social media Web sites is among the most common activity of today’s children and adolescents. Any Web site that allows social interaction is considered a social media site, including social networking sites such as Facebook, MySpace, and Twitter; gaming sites and virtual worlds such as Club Penguin, Second Life, and the Sims; video sites such as YouTube; and blogs. Such sites offer today’s youth a portal for entertainment and communication and have grown exponentially in recent years. For this reason, it is important that parents become aware of the nature of social media sites, given that not all of them are healthy environments for children and adolescents. Pediatricians are in a unique position to help families understand these sites and to encourage healthy use and urge parents to monitor for potential problems with cyberbullying, “Facebook depression,” sexting, and exposure to inappropriate content.” [PDF]
Australians buy 1 million mobile phones monthly: IDC [The Australian] – AUSTRALIANS’ love affair with mobile phones shows no sign of abating with more than 1 million units purchased each month last year. This means just over 34,000 mobile phones were sold every day in 2010. In coming months Google Android will unseat Nokia’s Symbian as the leading smartphone platform in Australia, IDC predicts. However, despite intense pressure from rivals, Nokia retained its number-one position in overall mobile phone sector after aggressively slashing prices to woo customers. [...] According to statistics from IDC Australia, 12.74 million mobiles were sold last year, a sharp increase from 10.99 million in 2009. The research house combines mobile phone sales from two categories: smartphones and feature phones. According to IDC, smartphones — unlike feature phones — run on a standalone operating system such as Apple iOS, Google Android, BlackBerry OS and Windows Phone. Smartphones accounted for around 57 per cent of mobile phones sold last year …”
Rebecca Black’s First-Week Sales: Not Bad, But Not In The Millions … [Billboard.biz] – “…Rebecca Black is not netting hundreds of thousands of dollars from the more than 33 million YouTube views of her uber-viral video “Friday” or its digital sales. However, she’s not doing badly. The 13-year-old is netting roughly $24,900 per week from track sales of her surprise hit song, according to my calculations. It’s the start of a great college fund, but she’s not making the kind of money from iTunes sales that some writers have estimated. Forbes.com erroneously reported her digital iTunes sales at 2 million, a figure that was picked up by other publications (Forbes has since posted a correction). So how many tracks is she selling? I’d estimate less than 40,000 in the U.S. last week and probably more this week. [...] Black appears to own the copyright to her sound recordings — the label is listed as “2011 Rebecca Black” on iTunes and Amazon MP3 lists “2011 Rebecca Black” in the “copyright” field of the song page.” (I’m impressed she kept the copyright! )
High-Tech Flirting Turns Explicit, Altering Young Lives [NYTimes.com] – A cautionary tale from the New York Times about teens, ‘sexting’ and the long-term impact of digital reputation.
The Curious Case of Benjamin Sniddlegrass and the Cauldron of Penguins Tama Leaver / Curtin University [Flow 13.10, March 2011] – Short article about the Australian-made Benjamin Sniddlegrass and the Cauldron of Penguins which began life as a throw-away one line comment in a film review on a radio show and a year later was a fan-made feature film complete with digital download a niche cinema screenings. Convergence, digitisation and all that.
Lady Gaga first to have nine million Twitter followers [BBC - Newsbeat] – Twitter goes GaGa for GaGa: “Lady Gaga is the first person to have nine million followers on Twitter. The American singer, 24, became the most popular person on the social networking site last August overtaking Britney Spears when they both had just over 5.7 million followers. She joined Twitter in 2008 with her first Tweet saying she was rehearsing for the Just Dance video. Justin Bieber is the second most popular celebrity on the site, with just over 8.3 million followers.”

The Old Spice Super Fan and Insanely Clever Marketing (Updated)

Posted by Tama on February 4, 2011 4 comments

You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it. Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:

And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):

Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere. For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).

Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move. Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days:

And if you want to see the new Old Spice ad … I guess you’ll have to follow Chris Gatewood on Twitter and wait for him to share a link.

Update: Chris has shared the link, so here’s the brand new Old Spice ad “Scent Vacation”:

Digital Culture Links: September 8th 2010

Posted by Tama on September 8, 2010 2 comments

Links for September 6th 2010 through September 8th 2010:

In ‘Bed Intruder Song,’ Gregory Brothers Have Billboard Hit [NYTimes.com] – “Viral videos tend to have a short lifespan online. [...] But in one of the stranger twists in recent pop-music history, a musical remake of a local news clip transcended YouTube fame and reached the Billboard Hot 100 chart in August. It was a rare case of a product of Web culture jumping the species barrier and becoming a pop hit. The song’s source material could not have been more unlikely: A local TV news report from Huntsville, Ala., about an intruder who climbed into a woman’s bed and tried to assault her. But with some clever editing and the use of software that can turn speech into singing, the Gregory Brothers, a quartet of musicians living in Brooklyn, transformed an animated and angry rant by the victim’s brother into something genuinely catchy. The resulting track, “Bed Intruder Song,” has sold more than 91,000 copies on iTunes, and last week it was at No. 39 on the iTunes singles chart. Its video has been viewed more than 16 million times on YouTube.” The background to this meme:
Avatar activism [Le Monde diplomatique] – Henry Jenkins on the mobilisation of popular cultural in protest movements: “Five Palestinian, Israeli and international activists painted themselves blue to resemble the Na’vi from James Cameron’s blockbuster Avatar (1) in February, and marched through the occupied village of Bil’in. The Israeli military used tear gas and sound bombs on the azure-skinned protestors, who wore traditional keffiyahs with their Na’vi tails and pointy ears. The camcorder footage of the incident was juxtaposed with borrowed shots from the film and circulated on YouTube. We hear the movie characters proclaim: “We will show the Sky People that they can not take whatever they want! This, this is our land!” The event is a reminder of how people around the world are mobilising icons and myths from popular culture as resources for political speech, which we can call Avatar activism.”
Reputation bankruptcy :[The Future of the Internet — And How to Stop It] – Should we be able to purge our online reputation record and declare reputation bankruptcy? Jonathan Zittrain: “As real identity grows in importance on the Net, the intermediaries demanding it ought to consider making available a form of reputation bankruptcy. Like personal financial bankruptcy, or the way in which a state often seals a juvenile criminal record and gives a child a “fresh start” as an adult, we ought to consider how to implement the idea of a second or third chance into our digital spaces. People ought to be able to express a choice to de-emphasize if not entirely delete older information that has been generated about them by and through various systems: political preferences, activities, youthful likes and dislikes. If every action ends up on one’s “permanent record,” the press conference effect can set in. Reputation bankruptcy has the potential to facilitate desirably experimental social behavior and break up the monotony of static communities online and offline.”
What Are BP, Apple, Amazon, and Others Spending on Google Advertising? [Fast Company] – A peak into adword spending: “Google is typically very secretive about the specifics of its search revenue. I can’t actually recall any other leak quite like this one, in which the budgets of specific companies are laid out–kudos to AdAge for snagging the internal document with such rarely seen information. Much of the list, which covers the month of June 2010, will be of no surprise to anyone that uses Google Search regularly (which is pretty much everyone): AT&T spends ridiculous amounts of money, as do Apollo Group (which owns the University of Phoenix), Amazon, and Expedia. It’s worthwhile to note that some of AT&T’s $8.08 million budget was probably due to the launch of the wireless carrier’s biggest product of the year, the Apple iPhone 4. Apple itself spent slightly less than $1 million, which puts the company in the upper echelon of Google spending but not all that close to the top. 47 companies spent over $1 million, so Apple was, at best, in the top 50.”
On Wikipedia, Cultural Patrimony, and Historiography [booktwo.org] – A fantastic way to illustrate the importance of Wikipedia histories: “… Wikipedia is a useful subset of the entire internet, and as such a subset of all human culture. It’s not only a resource for collating all human knowledge, but a framework for understanding how that knowledge came to be and to be understood; what was allowed to stand and what was not; what we agree on, and what we cannot. As is my wont, I made a book to illustrate this. Physical objects are useful props in debates like this: immediately illustrative, and useful to hang an argument and peoples’ attention on. This particular book—or rather, set of books—is every edit made to a single Wikipedia article, The Iraq War, during the five years between the article’s inception in December 2004 and November 2009, a total of 12,000 changes and almost 7,000 pages.”

Lost (without Twitter)

Posted by Tama on May 25, 2010 7 comments

[Image via NewTeeVee]

There were more than 400,000 tweets during the Lost season finale; I didn’t make any of them, or read any of them in real-time, but not for a lack of interest. Rather, as I write this post (on Tuesday, 25 May) Australia has still not screened the Lost finale; it’s scheduled for Wednesday night on Seven. While Seven have reduced the delay between US screenings and Australian broadcast times, as was noted in yesterday’s links, the finale was simulcast live in the UK, Italy, Spain, Portugal, Israel, Turkey, and Canada but that was not the case down under. To add insult to injury, Seven couched this decision as service to Australian Lost fans:

Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. A spokeswoman for the station said a Monday afternoon simulcast was considered, but it was felt fans would find the show more easily in its current timeslot – although the finale has been upgraded from digital channel 7TWO to Seven. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.”

Better to have said nothing, or spoken plainly that they’ve decided the ratings boost from the Lost finale would be insufficient to justify tinkering with their Monday line-up, but to have Seven claim that the delay is to make things easier for Lost fans in Australia is really pretty offensive.

On the 400,000+ tweets made during the Lost finale by those who could see it live:

“And that is a conservative estimate,” said Mark Ghuneim, chief executive [of WiredSet]. That beat the show’s average of 27,000 tweets during the season, but was still a smaller volume overall than an event like the Oscars, said Mr. Ghuneim. “We tracked about 780,000 tweets during the Oscars,” Mr. Ghuneim said. “But it’s still an impressive number.” In addition, he said, tweets about the show peaked during commercials. “Instead of running to the fridge during commercial breaks, people were running to their laptops and phones,” he said.

From those comments, Twitter is a boon to commercial television: a social media tool which encourages real-time viewing, which actually justifies the ad breaks as times to reflect, comment and connect with other fans (with the ads still blaring away rather than risk missing the opening of next act), rather than skipping the commercials altogether. For so many Lost fans, that sense of shared viewing made the finale much more meaningful event television, whether you loved it, or hated it. Spreading that conversation across North America and sizable chunk of Europe made it even richer, but those riches were denied Australians. What Seven fails to understand, is that a delay of just over two days may as well be two decades; most people I know in Australia have already seen Lost via means which aren’t legal, be that a peer to peer download, or circumventing the geographic restrictions for an online replay-service like Hulu. Lost succeeded admirably in creating dedicated fans across the web; Seven succeeded admirably in forcing them to look elsewhere.

Perhaps the greatest irony, and the surest sign that Seven doesn’t understand social media, is the fact that there will be a “Live Blog” on the official Seven Lost pages on Wednesday night. On the web, live means live globally, not live in an arbitrary national sales region bounded by water. Besides which, I live in Perth, on the west coast of Australia, and the live blog wouldn’t even be live here anyway; were I watching Lost in Australia, it’d still be one giant spoiler thanks to Perth being 2-hours behind the East coast.

I’ve written about the tyranny of digital distance before which, in a nut-shell, occurs when the real-time nature of digital information sharing isn’t fulfilled due to historical, political and commercial boundaries which were largely established before the internet, before the web. Not being able to participate in the Lost finale’s global commentary is a poignant example of the tyranny of digital distance in action, and has done nothing for my relationship with commercial broadcasting in Australia. In an era where the immediacy and real-time nature of commentary can add so much to the shared viewing experience, the boundaries which prevent that fan experience can be all the more disappointing and distancing.

For the record: I’ve now seen the finale, and I loved it.

Digital Culture Links: March 9th 2010

Posted by Tama on March 9, 2010 No comments

Links for March 9th 2010:

Mapping the growth of the internet [BBC News] – Useful flash-powered world map from the BBC visually demonstrating the growth in internet use across the globe from 1998 to 2008. (Quite a lot of growth to be seen!)
Return of the natives by Slavoj Zizek [New Statesman] – Slavoj Zizek gets stuck into Avatar: “So where is Cameron’s film here? Nowhere: in Orissa, there are no noble princesses waiting for white heroes to seduce them and help their people, just the Maoists organising the starving farmers. The film enables us to practise a typical ideological division: sympathising with the idealised aborigines while rejecting their actual struggle. The same people who enjoy the film and admire its aboriginal rebels would in all probability turn away in horror from the Naxalites, dismissing them as murderous terrorists. The true avatar is thus Avatar itself – the film substituting for reality.”

Adventures in the Wild, Wild West: Media140 Perth [media140.org] – Official wrap-up post for Perth Media 140 (Feb 2010), including links to pretty much everyone involved and a snappy little video summarising some of the key themes (if you watch closely you can see what 10 seconds of my talking head looks like after presenting a talk in a room which is warmer that 40 degrees Celsius!).
Study: Ages of social network users [Royal Pingdom] – A really useful breakdown of social networking websites by age, including these stats:
“* Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%.
* Classmates.com has the largest share of users being aged 65 or more, 8%, and 78% are 35 or older.
* 64% of Twitter’s users are aged 35 or older.
* 61% of Facebooks’s users are aged 35 or older. [...]
* The average social network user is 37 years old.
* LinkedIn, with its business focus, has a predictably high average user age; 44.
* The average Twitter user is 39 years old.
* The average Facebook user is 38 years old.
* The average MySpace user is 31 years old.
* Bebo has by far the youngest users, as witnessed earlier, with an average age of 28.”
Twitter Hits 10 Billion Tweets [Mashable] – “It’s official: Twitter has surpassed 10 billion tweets. [...] you can tell by the actual tweet ID numbers that we have crossed the magical threshold. The milestone shows that Twitter’s still growing at a rapid pace: it broke 1 billion tweets in November 2008 and 5 billion tweets just four months ago.”

Digital Culture Links: January 27th 2010

Posted by Tama on January 27, 2010 1 comment

Links for January 27th 2010:

Terms of (Ab)Use: US and UK Consumers Dance to Different iTunes [Electronic Frontier Foundation] – Further illustration of the insanity of different national licensing agreements: “For example, as with many TOS agreements, the iTunes U.S. Terms purport to allow Apple to terminate any part of the service, including access to any music or other content available through iTunes, at any time without warning. The U.K. Terms step back from that extreme position. In particular, the U.K. Terms do not allow Apple to affect a user’s access to content already purchased. Furthermore, before terminating a user’s access to iTunes, the U.K. Terms require there at least be “strong grounds,” rather than mere “suspicion,” to believe the user has violated the agreement, and also obligates iTunes to provide notice of any planned modification, suspension, or termination to the extent possible. In other words, the U.K. Terms provide customers at least some guidance as to the grounds for termination, rather than leave them to worry their access to iTunes can be terminated at any moment for any reason.”
Australia Set to Introduce Internet Filter that Could Block Access to Thousands of Anime, Comics, Gaming (ACG) and Slash Fan Sites by Mark McLelland, University of Wollongong [Guest Post: Confessions of an Aca-Fan] – Guest post by Mark McLelland looking at the implications of the Australian government’s forthcoming ISP-level internet filtering legislation on slash, anime, manga sites and thus fans in Australia. Outlook: poor.
After Three Months, Only 35 Subscriptions for Newsday’s Web Site [The New York Observer] – So, how’s that paywall going? “In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. Could its fate be a sign of what others, including The New York Times, might expect? So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com? The answer: 35 people. As in fewer than three dozen. As in a decent-sized elementary-school class. That astoundingly low figure was revealed in a newsroom-wide meeting last week by publisher Terry Jimenez when a reporter asked how many people had signed up for the site. Mr. Jimenez didn’t know the number off the top of his head, so he asked a deputy sitting near him. He replied 35.”
Google Doodle For Australia Day Missing Aboriginal Flag [SMH] – “An Australia Day artwork by student Jessie Du will be viewed by millions on Google’s home page today but one feature of her original design is conspicuously absent – the Aboriginal flag. Jessie’s Australia-themed version of the Google logo beat thousands of other entrants in the search giant’s Doodle 4 Google competition [...] Jessie, 11, is a student at Rydalmere East Public School. Her entry fashioned the letters in Google’s logo out of native Australian animals, such as the kangaroo, koala and emu. The central “o” in the original design was the Aboriginal flag but this has been edited out of the final version that adorns Google’s home page today. The discrepancy caused much consternation on Twitter, but a Google spokeswoman explained that the editing of Jessie’s design was due to a copyright dispute. The designer of the flag, Harold Thomas, who owns the copyright to the flag, refused to give Google permission to reproduce the design on its website…”
Stop pining for life on Pandora and come back to planet Earth [Telegraph] – Conservative London Mayor Boris Johnson on Avatar: “It is a feature of powerful military empires that they like to romanticise their victims and luxuriate guiltily in the pathos of their suffering. Think of the Roman crowds pleading for the lives of captured barbarians in the amphitheatre.[...] And I can’t believe that many of these gloomy post-Avatar Westerners, when they really think about it, would want to up sticks to Pandora and take part in Na’vi society, with its obstinate illiteracy, undemocratic adherence to a monarchy based on male primogeniture and complete absence of restaurants. The final irony, of course, is that this entrancing vision of prelapsarian innocence is the product of the most ruthless and sophisticated money-machine the world has ever seen. With a budget of $237 million and with takings already at £1 billion, this exquisite capitalist guilt trip represents one of the great triumphs of capitalism.”

Digital Culture Links: September 9th 2009

Posted by Tama on September 9, 2009 No comments

Links for September 9th 2009:

Food marketing, blogging, and how not to respond to reviews [unwakeable] – Lisa Dempster explains how the over-the-top response of the owners of Melbourne restaurant Lord of the Fries to a fairly harmless review in her blog illustrates how business, restaurants and anyone else should spend a little more time understanding how their customers use and converse using social media. Short version: don’t Twitter angry and then delete critical comments on your own Facebook fan pages!
When’s the Best Time to Tweet? [Flickr - Photo Sharing!] – Nice infographic showing the average uses of Twitter (if there were only 100 Twitter users). Useful for lecture slides.
The Hierarchy Of Digital Distractions [Information Is Beautiful] – Visualisation of distraction in the digital age. All far too true!
Warcraft and Twilight Fans Make Wikia Profitable [RW Web] – “According to this year’s Comscore stats, consumer publishing platform Wikia has surpassed DIY social network competitor Ning for monthly unique visitors. Since July 2008 the company’s traffic has more than doubled from 2.8 million to 6.5 million unique US visitors per month. Despite abandoning Wikia search in early March, it seems Wikipedia co-founder Jimmy Wales has built another great company. As of this evening, Wikia’s CEO Gil Penchina is announcing the company’s profitability due to its custom sponsorships program. … Best known for its “enthusiast” wikis, Wikia hosts more than 50,000 fan sites including the Star Wars Wookieepedia, Harry Potter Wiki, Twilight Saga Wiki and World of Warcraft WoWWiki.”

On the Importance of Dating Felicia Day’s Avatar in Australia!

Posted by Tama on August 19, 2009 5 comments

If you’ve glanced at YouTube, or your iTunes store, or Twitter, or even Facebook in the last few days you may very well have noticed people talking about and linking to this video:

What you might not have realised if you’ve only just heard of The Guild or Felicia Day, is that this little video represents something of a leap forward in terms of indie-based web productions finding a way to make a healthy amount of money while still giving away their content predominantly for free. For those of you who’ve not come across The Guild before, it’s a comedy web series created and written by Felicia Day (of Dr Horrible and Buffy fame), looking at the ‘real’ lives of six MMO (videogame) players. The ‘game’ is never explicitly named, but the characters and situations are largely based on play in and around World of Warcraft.

Anyway, one of the most important things is that after the first season of The Guild, Day very cleverly managed to strike a deal with Microsoft which would allow them to co-produce The Guild and thus season two was initially, exclusively available via the Xbox Live, MSN and Zune websites. Significantly, Day retained all intellectual property regarding The Guild, meaning that the show remains under her ownership and control (about which Day is rightly proud). Indeed, just striking that deal is a significant business move for an indie web media creator. Of course, Day ensured that episodes also appeared on YouTube and other venues after a period of time, ensuring fans could access The Guild in whichever manner they preferred. The Guild has built a very healthy following (as has Day herself, with over a million Twitter followers) and after initially being available for free, Day released DVDs of season one and two via Amazon, which have sold reasonably well.

However, the music video which I’m focusing on today is The Guild’s ‘(Do You Wanna Date My) Avatar’ which was written by Felicia Day, features the cast of The Guild, and was directed by Jed Whedon (one of Joss’ brothers, who also co-wrote Dr Horrible). Initially revealed at Comic-Con, the music video playfully engages with pretty much every stereotype that there is about gamers, electronically dancing a fine line between knowing parody and unadulterated fandom. Following the deal with Microsoft, ‘Avatar’ was available exclusively on the Xbox and Zune websites for a week, before hitting the rest of the web both for free on YouTube and as paid download via iTunes stores, Amazon and elsewhere. And that’s where the story gets impressive, as the music video has hit number one on the US iTunes store and on Amazon as an mp3 download. More to the point, Day has learnt from the successes and problems that Dr Horrible hit last year.

While Dr Horrible was a huge hit in the US iTunes store, there were problems even viewing Dr Horrible outside of the US for the first few days, and it took months before Australians had a legal option to purchase Dr Horrible online. In contrast, Day seems acutely aware that The Guild’s fans are spread all across the globe and that all ‘national’ versions of the iTunes store (all of which have separate licensing agreements) should be ready to spread The Guild’s musical talents. [Update: To distribute the mp3 versions, Day used the Tunecore service which lets artists release their mp3s across a range of international stores simultaneously for a small fee.] The image visible on the left shows today’s Top Music Videos in the Australian iTunes store, with (Do You Wanna Date My) Avatar [feat. Felicia Day] sitting proudly at the top of the charts; it also topped the UK iTunes store (and elsewhere across the globe, too, I’m sure). While there was a delay of a day or so getting some versions of the music video or mp3 into particular national online stores, Day has no doubt affirmed the loyalty of fans across the globe by ensuring they have access to ‘Avatar’ for free, or to buy, on exactly the same terms as fans in the US. While we may never know exactly how much ‘Avatar’ earns (or even what the music video cost to make) even the $2.59 a pop for the music video in Australia, or $1.69 for the mp3 single, will surely combine with sales across the globe to make a very respectable amount. Indeed, I’d guess it could make more than a full season of The Guild webisodes!

Most importantly, though, Felicia Day has shown the sort of foresight that comes from being a clever media creator in the digital era: rather than bowing to the tyranny of digital distance, and letting the globe be arbitrarily cut into different regions in which different media companies can license and re-sell content, Day clearly views her loyal fans as a truly global, participative audience who all deserve equal access to the highly enjoyable media she creates! Felicia Day is someone who understands that digital media can, and should, also mean global media.

Now, after all that, if you’ve not done so already, stop listening to me, and check out ‘(Do You Wanna Date My) Avatar’!