Archive for the ‘advertising’ Category
Wednesday, April 30th, 2008
Looking from certain corners of the internet today you'd be forgiven for thinking that the launch of Grand Theft Auto IV (GTA IV) had caused all other events in the world to pause. There has, simply put, been an avalanche of press for the video game. Apparently it ...
Posted in Ponderings, advertising, australia, marketing, videogames | No Comments »
Tuesday, April 8th, 2008
After the recent debacle with Nine's Underbelly series becoming a star of the peer-to-peer downloading circuit, the network have taken an entirely different approach with their new offering Canal Road, making the initial episodes available as free downloads. From NineMSN: After battling illegal internet downloads of its hit ...
Posted in advertising, australia, bittorrent, copyright, tv | 3 Comments »
Sunday, April 6th, 2008
Interesting links for April 6th 2008:
Study: Violent Games Relax Players [Next Generation - Interactive Entertainment Today, Video Game and Industry News - Home of Edge Online] - "People who play violent videogames online generally feel more relaxed and less angry after they have played, according to a new study by ...
Posted in Battlestar Galactica, advertising, convergence, del.icio.us links, marketing, politics, videogames | No Comments »
Tuesday, April 1st, 2008
Interesting links for March 31st 2008 through April 1st 2008:
Police take a tip from YouTube [Australian IT] - "Call it BlueTube. Citizen-supplied video evidence of crimes appears set to take off with police forces around Australia."
Embracing the torrent of online video [BBC NEWS | Technology] - Very positive piece from ...
Posted in advertising, australia, bittorrent, convergence, del.icio.us links, participatory culture, tv, youtube | No Comments »
Friday, March 28th, 2008
Do the Test. [Via Graeme's Training Wheels]
Posted in advertising, marketing, youtube | No Comments »
Thursday, March 27th, 2008
Does making a book freely available online hurt or enhance the sales of the hardcopy? Advocates suggest that if you read a bit of the book online you're more likely to buy the hardcopy if you like it and finish reading it on paper. You're also more likely to recommend ...
Posted in advertising, blogs, convergence, copyright, marketing, web2.0 | No Comments »
Sunday, March 23rd, 2008
We've been talking about all sorts of things to do with media production these past few weeks in my Digital Media unit, including some conversations about stock footage. So, it's rather timely to see that, as has been widely blogged elsewhere, one of Hillary Clinton's campaign advertisements has turned back ...
Posted in advertising, copyright, marketing, politics | No Comments »
Sunday, March 23rd, 2008
First thought: if we've learnt anything at all from Battlestar Galactica, shouldn't we know better than to make a Cylon? (Intelligent machines evolving and rising up against their human oppressors and so on...) That said, when MAKE, DVICE and the SciFi Channel team up and recruit Cylon actors ...
Posted in Battlestar Galactica, advertising, marketing | No Comments »
Wednesday, October 17th, 2007
No Australian can have missed the news that we'll be voting in a Federal Election on November 24. The advertising onslaught has begun and, unlike past campaigns, this one's taking online campaigning seriously, with the current Liberal government apparently spending upward of $5 million on their web-based advertising. ...
Posted in advertising, australia, blogs, citizen journalism, participatory culture, politics, web2.0 | 4 Comments »
Thursday, October 11th, 2007
Last year as part of Dove's 'Real Beauty' campaign they produced the important and memorable Evolution video which graphically illustrated the many, many steps between a photograph being taken and the image based on that photograph ending up on a billboard or fashion magazine cover. This year Dove have, in ...
Posted in advertising, marketing, web2.0 | 1 Comment »
