Links for June 5th through June 15th:
- Hundreds of dollars, no sense as Gillard’s #cashforyou tweets backfire [The Age] – Poorly thought through promotional hashtags – a new Australian tradition, it seems: “The federal government has been bombarded with scorn on Twitter this morning after its ministers used the hashtag “cash for you” to promote its School Kids Bonus. [...] Ms Gillard’s advisers, known as TeamJG on Twitter, tweeted: “Talking to parents & students about the Schoolkids Bonus at Marrickville West Public School #cashforyou.” #cashforyou has quickly become the top trending topic on Twitter in Australia today, ahead of usual placegetters Justin Bieber and local singer Reece Mastin. But the hashtag has drawn scathing responses from users. “#CashForYou? That’s the line the ALP is going for? At least when Howard did middle-class welfare he wrapped it up in patriotism,” tweeted one. Another read: “I’m worried the #cashforyou message might be too subtle and nuanced to really cut through.”
- YouTube chief mulls paid subscription [Reuters] – “YouTube is exploring selling subscriptions to access to some of its video offerings, potentially providing a way for certain cable channels to be available outside the traditional “bundles” offered by cable network providers, said YouTube boss Salar Kamangar. Cable channels with smaller audiences will in the future migrate to the Web and become available on an “a la carte” basis, Kamangar said at the Reuters Media and Technology Summit on Thursday. [...] “We don’t have anything to announce now. It is something that’s really important to a lot of our top existing content creators as well as ones that aren’t on YouTube today, so we’re taking very seriously and we’re thinking about it very carefully,” said Kamangar, Google senior vice president, YouTube and video.”
- The IOC to show live coverage of the London 2012 Olympic Games on YouTube in Asia and Sub-Saharan Africa [YouTube Blog] – In short, anyone in a country that DOESN’T have a broadcaster paying the IOC for exclusive rights TV rights will be getting the Olympics for free on YouTube. Australians, however, get a team led by Eddie McGuire. *sigh* “This summer, from July 27 to August 12, the world will turn their attention to London to watch the daily trials and triumphs of the greatest living athletes at the Summer Olympic Games. Today, we’re excited to announce that millions of Olympic fans from across 64 territories in Asia and Sub-Saharan Africa will have a chance to watch the games live from London on the International Olympic Committee’s (IOC) YouTube Channel at www.youtube.com/olympic. In total, the IOC’s YouTube Channel will offer fans in these countries over 2,200 hours of high-definition sporting event coverage from London 2012, including all the medal finals.”
- The Yellow Australian Social Media Report 2012 [Sensis] – “The consumer survey found that 62% of internet users have a presence on social networking sites such as Facebook, Twitter or Linkedin. Facebook dominates the social media space, capturing 97% of social networking users. it is used by more than 90% of social media users from both sexes and all age groups, with average users spending more than six hours a week on the site. Whilst some sites have dominated in the social media space, this is sometimes at the expense of other site. People were most likely to nominate having stopped using MySpace in the past year.” [Full Report PDF]
- picplz shutting down [blog plz] – Just two months after Instagram launched their Android version and PicPlz, one of the better (and much earlier) Android photo tweaking and sharing apps is shutting their doors. They’ve given a month’s notice that all data will be deleted and PicPlz erased on 3 July 2012.