Links for January 21st 2011 through January 27th 2011:

  • The Old Spice Guy Returns [VIDEO] – The most-viewed, most lauded ad campaign of 2010, Old Spice’s “Smell Like a Man, Man,” is back, along with spokesman Isaiah Mustafa. In a 74-second clip loaded on YouTube on January 20 (but apparently just made public this morning), a barechested Mustafa speaks to the camera from his shower. “As you can see, I’ve returned and it’s not because I forgot my jacket,” says Mustafa. “Actually, my wildly exaggerated body-muscle distribution makes creating such a garment an impossibility.” Mustafa goes on to say that he’s returned in for a campaign of new advertisements “to inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth.”
  • What Glee Means for Twitter & Television [RW Web] – “Twitter CEO Dick Costolo discussed the Glee phenomena earlier this month at the Consumer Electronics Show when he sat down to talk with Kara Swisher. Costolo explains that TV and Twitter have an interesting relationship because, more and more, viewers have a device in their hand while they’re watching TV. “The characters on Glee actually tweet and they tweet during the show. When Glee starts, the moment it airs for the first time on the East Coast, the tweets per second for Glee shoot up,” said Costolo. “They stay up there at a super high level at hundreds of [times] what they are before the show comes on until the moment the show ends and then they drop. […] People feel like they have to watch the show while it’s going on because the community is tweeting about the show and the characters are tweeting as the show’s happening so [they have to] watch it in real time.”” (Video here.)
  • Apple app store reaches 10 billion downloads [BBC – Newsbeat] – “The 10 billionth download has been made from Apple’s app store, the company has announced. The world’s largest technology firm reached the milestone on Saturday night (22 January). […] It’s taken just two and a half years for the app store to reach 10 billion downloads. Apple says seven billion of those have come in the last 12 months. There are 350,000 apps available to more 160 million iPhone, iPod touch and iPad users in 90 countries around the world. But Apple is facing growing competition. In the mobile phone market Google’s Android and RIM’s (the makers of Blackberry) operating systems have a greater share than Apple’s. The company’s iPad is also facing a much tougher market than when it launched last year. At the recent Consumer Electronics Show in Las Vegas around 80 new tablet PCs were unveiled.”
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