Links for July 21st 2010 through July 28th 2010:

  • How Twitter Is Being Used In The Election Campaign [National Times] – Axel Bruns offers a quick look at how Twitter is being used in the Australian politician election campaigning to date: short version, the candidates aren’t doing brilliantly well and #ausvotes is the real hashtag, while #ozvotes is all about electing wizards! 🙂
  • Julia Gillard Impersonators On The Rise [National Times] – There are a lot more fake Julia Gillards on Twitter than the real one (currently our PM); most of the fake ones are much funnier, and all of them get that Twitter isn’t just a broadcast platform (the real one hasn’t figured this out, yet).
  • Old Spice Sales Double With YouTube Campaign [Mashable] – Apparently social media + charismatic actor + great scripts = advertising gold: “You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month thanks to that social media marketing campaign. We already published stats from video analytics company Visible Measures that made it clear that the Old Spice guy was a hugely successful initiative from marketing firm Wieden + Kennedy, achieving millions of viral video views quicker than past hits like Susan Boyle and U.S. President Barack Obama’s election victory speech. The statistic of the 107% sales increase over the past month comes from Nielsen…”
  • Amazon’s ebook milestone: digital sales outstrip hardbacks for first time in US [The Guardian] – “In what could be a watershed for the publishing industry, Amazon said sales of digital books have outstripped US sales of hardbacks on its website for the first time. Amazon claims to have sold 143 digital books for its e-reader, the Kindle, for every 100 hardback books over the past three months. The pace of change is also accelerating.”
  • Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign [danah boyd | apophenia] – An insightful look at a controversy that has sprung up about a Vaseline ad on Facebook, aimed at India, for a skin whitening cream which offers a preview of a whitened face. boyd does a great job of showing how racism is often culturally and historically specific, and that Americans who are deeply offended by the ads really need to engage with how the ads are read by the Indian internet users who are targeted. boyd stresses that most histories of racism and the meaning of skin-colour are deeply problematic, but the main point is that these operate quite differently in different places and cultures, and that these contexts need to be taken into consideration.
  • Gay zombie porn gets festival flick [The Age] – Film censorship returns to Australia – gay zombie film in peril: “The Australian censor has banned a film from screening at the Melbourne International Film Festival for the first time in seven years – a work described as ”gay zombie porn”. Festival director Richard Moore received a letter yesterday from the Film Classification Board director Donald McDonald, stating that L.A. Zombie, the latest offering from Canadian provocateur Bruce LaBruce, could not be screened as it would in his opinion be refused classification. The festival is not generally required to submit films for classification, but after reading a synopsis of the plot of L.A. Zombie, which features wound penetration and implied sex with corpses, the Classification Board requested a DVD to watch, and then refused to issue an exemption. It is the first film to be banned from the festival circuit since Larry Clark’s Ken Park in 2003.”
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