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	<title>Comments on: Old Spice 2.0 &#8211; Day 2</title>
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	<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/</link>
	<description>Tama's thoughts about digital culture, whatever that might mean ...</description>
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		<title>By: Topic 2.4: Spreadability &#171; December @ University</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-26372</link>
		<dc:creator>Topic 2.4: Spreadability &#171; December @ University</dc:creator>
		<pubDate>Sun, 13 Feb 2011 01:26:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-26372</guid>
		<description>[...] Leaver, T. (2010b, July 15). Old Spice 2.0 – Day 2. Tama Leaver dot Net. Retrieved January 6, 2011, from http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/ [...]</description>
		<content:encoded><![CDATA[<p>[...] Leaver, T. (2010b, July 15). Old Spice 2.0 – Day 2. Tama Leaver dot Net. Retrieved January 6, 2011, from <a href="http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/" rel="nofollow">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/</a> [...]</p>
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		<title>By: Tama Leaver</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-28106</link>
		<dc:creator>Tama Leaver</dc:creator>
		<pubDate>Thu, 03 Feb 2011 20:00:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-28106</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Old Spice Super Fan and Insanely Clever Marketing: http://bit.ly/ezKrhV (New stuff from @OldSpice &amp; his SuperFan @chrisscross) #web207&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Old Spice Super Fan and Insanely Clever Marketing: <a href="http://bit.ly/ezKrhV" rel="nofollow">http://bit.ly/ezKrhV</a> (New stuff from @OldSpice &amp; his SuperFan @chrisscross) #web207</span></span></span></p>
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		<title>By: Narelle</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-26312</link>
		<dc:creator>Narelle</dc:creator>
		<pubDate>Mon, 31 Jan 2011 12:41:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-26312</guid>
		<description>Ha!  I had the Old Spice message for my answering machine not long ago!  Didn&#039;t realise it was a video response!</description>
		<content:encoded><![CDATA[<p>Ha!  I had the Old Spice message for my answering machine not long ago!  Didn&#8217;t realise it was a video response!</p>
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	<item>
		<title>By: &#8220;I&#8217;m on a horse &#8230; cow.&#8221; &#124; Tama Leaver dot Net</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-24208</link>
		<dc:creator>&#8220;I&#8217;m on a horse &#8230; cow.&#8221; &#124; Tama Leaver dot Net</dc:creator>
		<pubDate>Sat, 09 Oct 2010 05:02:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-24208</guid>
		<description>[...] of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the recent [...]</description>
		<content:encoded><![CDATA[<p>[...] of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the recent [...]</p>
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		<title>By: Karen Thompson</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-28107</link>
		<dc:creator>Karen Thompson</dc:creator>
		<pubDate>Thu, 15 Jul 2010 01:42:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-28107</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @peterfletcher: Some interesting observations of the Old Spice campaign by @tamaleaver http://icio.us/mrwile&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @peterfletcher: Some interesting observations of the Old Spice campaign by @tamaleaver <a href="http://icio.us/mrwile" rel="nofollow">http://icio.us/mrwile</a></span></span></span></p>
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		<title>By: Peter Fletcher</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-28108</link>
		<dc:creator>Peter Fletcher</dc:creator>
		<pubDate>Thu, 15 Jul 2010 01:39:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-28108</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Some interesting observations of the Old Spice campaign by @tamaleaver http://icio.us/mrwile&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Some interesting observations of the Old Spice campaign by @tamaleaver <a href="http://icio.us/mrwile" rel="nofollow">http://icio.us/mrwile</a></span></span></span></p>
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		<title>By: Jeffrey McManus</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-28109</link>
		<dc:creator>Jeffrey McManus</dc:creator>
		<pubDate>Wed, 14 Jul 2010 21:53:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-28109</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @tamaleaver: Old Spice 2.0 – Day 2 http://bit.ly/9VCxS6 - a few quick thoughts on day two of the @OldSpice social media campaign (&#039;tis clever!)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @tamaleaver: Old Spice 2.0 – Day 2 <a href="http://bit.ly/9VCxS6" rel="nofollow">http://bit.ly/9VCxS6</a> &#8211; a few quick thoughts on day two of the @OldSpice social media campaign (&#39;tis clever!)</span></span></span></p>
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		<title>By: Tama Leaver</title>
		<link>http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/comment-page-1/#comment-28110</link>
		<dc:creator>Tama Leaver</dc:creator>
		<pubDate>Wed, 14 Jul 2010 21:40:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/15/old-spice-2-0-day-2/#comment-28110</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Old Spice 2.0 – Day 2 http://bit.ly/9VCxS6 - a few quick thoughts on day two of the @OldSpice social media campaign (&#039;tis clever!)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Old Spice 2.0 – Day 2 <a href="http://bit.ly/9VCxS6" rel="nofollow">http://bit.ly/9VCxS6</a> &#8211; a few quick thoughts on day two of the @OldSpice social media campaign (&#39;tis clever!)</span></span></span></p>
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