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	<title>Comments on: Old Spice 2.0!</title>
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	<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/</link>
	<description>Tama's thoughts about digital culture, whatever that might mean ...</description>
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		<title>By: Old Spice Guy &#8230; versus Fabio?!? &#124; Tama Leaver dot Net</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-26652</link>
		<dc:creator>Old Spice Guy &#8230; versus Fabio?!? &#124; Tama Leaver dot Net</dc:creator>
		<pubDate>Wed, 27 Jul 2011 05:57:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-26652</guid>
		<description>[...] year since Isaiah Mustafa’s Old Spice Man character moved from traditional advertising spaces and conquered the internet with the fantastic rolling campaign of YouTube ‘reply’ videos. I am a huge fan of that 2010 [...]</description>
		<content:encoded><![CDATA[<p>[...] year since Isaiah Mustafa’s Old Spice Man character moved from traditional advertising spaces and conquered the internet with the fantastic rolling campaign of YouTube ‘reply’ videos. I am a huge fan of that 2010 [...]</p>
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		<title>By: Interactive Communication Workshops &#124; icm4clergy</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-26407</link>
		<dc:creator>Interactive Communication Workshops &#124; icm4clergy</dc:creator>
		<pubDate>Sat, 05 Mar 2011 04:35:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-26407</guid>
		<description>[...] Old spice videos and script and this site [...]</description>
		<content:encoded><![CDATA[<p>[...] Old spice videos and script and this site [...]</p>
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		<title>By: Topic 2.4: Spreadability &#171; December @ University</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-26371</link>
		<dc:creator>Topic 2.4: Spreadability &#171; December @ University</dc:creator>
		<pubDate>Sun, 13 Feb 2011 01:09:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-26371</guid>
		<description>[...] Leaver, T. (2010a, July 14). Old Spice 2.0! Tama Leaver dot Net. Retrieved January 6, 2011, from http://www.tamaleaver.net/2010/07/14/old-spice-2-0/ [...]</description>
		<content:encoded><![CDATA[<p>[...] Leaver, T. (2010a, July 14). Old Spice 2.0! Tama Leaver dot Net. Retrieved January 6, 2011, from <a href="http://www.tamaleaver.net/2010/07/14/old-spice-2-0/" rel="nofollow">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/</a> [...]</p>
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		<title>By: The Old Spice Super Fan and Insanely Clever Marketing (Updated) &#124; Tama Leaver dot Net</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-26327</link>
		<dc:creator>The Old Spice Super Fan and Insanely Clever Marketing (Updated) &#124; Tama Leaver dot Net</dc:creator>
		<pubDate>Fri, 04 Feb 2011 22:56:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-26327</guid>
		<description>[...] probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was [...]</description>
		<content:encoded><![CDATA[<p>[...] probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was [...]</p>
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		<title>By: &#8220;I&#8217;m on a horse &#8230; cow.&#8221; &#124; Tama Leaver dot Net</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-24207</link>
		<dc:creator>&#8220;I&#8217;m on a horse &#8230; cow.&#8221; &#124; Tama Leaver dot Net</dc:creator>
		<pubDate>Sat, 09 Oct 2010 04:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-24207</guid>
		<description>[...] probably heard of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the [...]</description>
		<content:encoded><![CDATA[<p>[...] probably heard of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the [...]</p>
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		<title>By: Old Spice 2.0 &#8211; Day 2 &#171; Tama Leaver dot Net</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-22362</link>
		<dc:creator>Old Spice 2.0 &#8211; Day 2 &#171; Tama Leaver dot Net</dc:creator>
		<pubDate>Thu, 15 Jul 2010 05:36:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-22362</guid>
		<description>[...] from yesterday’s post about the impressive Old Spice replies social media campaign, I just wanted to highlight two more examples since they replies have continued into day two of the [...]</description>
		<content:encoded><![CDATA[<p>[...] from yesterday’s post about the impressive Old Spice replies social media campaign, I just wanted to highlight two more examples since they replies have continued into day two of the [...]</p>
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		<title>By: the team at Scitech</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28124</link>
		<dc:creator>the team at Scitech</dc:creator>
		<pubDate>Wed, 14 Jul 2010 18:12:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28124</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Seen the @oldspice advertisements? http://cot.ag/crkANQ It has inspired our workshop to film something special for you... stay tuned ^WW&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Seen the @oldspice advertisements? <a href="http://cot.ag/crkANQ" rel="nofollow">http://cot.ag/crkANQ</a> It has inspired our workshop to film something special for you&#8230; stay tuned ^WW</span></span></span></p>
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		<title>By: Sanna</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-22360</link>
		<dc:creator>Sanna</dc:creator>
		<pubDate>Wed, 14 Jul 2010 09:36:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-22360</guid>
		<description>I love them love them love them!

Sadly, I don&#039;t dare watch any more until I&#039;ve put some more work into my pelvic floor muscles...</description>
		<content:encoded><![CDATA[<p>I love them love them love them!</p>
<p>Sadly, I don&#8217;t dare watch any more until I&#8217;ve put some more work into my pelvic floor muscles&#8230;</p>
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		<title>By: Cathy</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28125</link>
		<dc:creator>Cathy</dc:creator>
		<pubDate>Wed, 14 Jul 2010 03:21:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28125</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @tamaleaver: My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! http://bit.ly/aGGT6A #web101 #web207&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @tamaleaver: My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a> #web101 #web207</span></span></span></p>
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		<title>By: Tama Leaver</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28126</link>
		<dc:creator>Tama Leaver</dc:creator>
		<pubDate>Wed, 14 Jul 2010 02:29:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28126</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@jeanburgess (like so: http://bit.ly/aGGT6A )&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@jeanburgess (like so: <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a> )</span></span></span></p>
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		<title>By: Jen</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28127</link>
		<dc:creator>Jen</dc:creator>
		<pubDate>Wed, 14 Jul 2010 00:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28127</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @Suelibrarian: RT @tamaleaver My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! http://bit.ly/aGGT6A #yam&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Suelibrarian: RT @tamaleaver My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a> #yam</span></span></span></p>
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		<title>By: Lawrence Dyson</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28128</link>
		<dc:creator>Lawrence Dyson</dc:creator>
		<pubDate>Tue, 13 Jul 2010 23:12:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28128</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Brilliant! RT @priteshpatel9 @tamaleaver My take on the brilliant @OldSpice #socialmedia campaign today: Old Spice 2.0! http://bit.ly/aGGT6A&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Brilliant! RT @priteshpatel9 @tamaleaver My take on the brilliant @OldSpice #socialmedia campaign today: Old Spice 2.0! <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a></span></span></span></p>
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		<title>By: Suelibrarian</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28129</link>
		<dc:creator>Suelibrarian</dc:creator>
		<pubDate>Tue, 13 Jul 2010 22:44:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28129</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @tamaleaver My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! http://bit.ly/aGGT6A #yam&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @tamaleaver My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a> #yam</span></span></span></p>
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		<title>By: Pritesh Patel</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28130</link>
		<dc:creator>Pritesh Patel</dc:creator>
		<pubDate>Tue, 13 Jul 2010 22:22:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28130</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! http://bit.ly/aGGT6A #web101 #web207 /via @tamaleaver&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a> #web101 #web207 /via @tamaleaver</span></span></span></p>
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		<title>By: Tama Leaver</title>
		<link>http://www.tamaleaver.net/2010/07/14/old-spice-2-0/comment-page-1/#comment-28131</link>
		<dc:creator>Tama Leaver</dc:creator>
		<pubDate>Tue, 13 Jul 2010 22:16:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.tamaleaver.net/2010/07/14/old-spice-2-0/#comment-28131</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! http://bit.ly/aGGT6A #web101 #web207&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">My take on the brilliant @OldSpice social media campaign today: Old Spice 2.0! <a href="http://bit.ly/aGGT6A" rel="nofollow">http://bit.ly/aGGT6A</a> #web101 #web207</span></span></span></p>
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