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Digital Culture Links: July 28th 2010

Links for July 21st 2010 through July 28th 2010:

  • How Twitter Is Being Used In The Election Campaign [National Times] – Axel Bruns offers a quick look at how Twitter is being used in the Australian politician election campaigning to date: short version, the candidates aren’t doing brilliantly well and #ausvotes is the real hashtag, while #ozvotes is all about electing wizards! 🙂
  • Julia Gillard Impersonators On The Rise [National Times] – There are a lot more fake Julia Gillards on Twitter than the real one (currently our PM); most of the fake ones are much funnier, and all of them get that Twitter isn’t just a broadcast platform (the real one hasn’t figured this out, yet).
  • Old Spice Sales Double With YouTube Campaign [Mashable] – Apparently social media + charismatic actor + great scripts = advertising gold: “You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month thanks to that social media marketing campaign. We already published stats from video analytics company Visible Measures that made it clear that the Old Spice guy was a hugely successful initiative from marketing firm Wieden + Kennedy, achieving millions of viral video views quicker than past hits like Susan Boyle and U.S. President Barack Obama’s election victory speech. The statistic of the 107% sales increase over the past month comes from Nielsen…”
  • Amazon’s ebook milestone: digital sales outstrip hardbacks for first time in US [The Guardian] – “In what could be a watershed for the publishing industry, Amazon said sales of digital books have outstripped US sales of hardbacks on its website for the first time. Amazon claims to have sold 143 digital books for its e-reader, the Kindle, for every 100 hardback books over the past three months. The pace of change is also accelerating.”
  • Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign [danah boyd | apophenia] – An insightful look at a controversy that has sprung up about a Vaseline ad on Facebook, aimed at India, for a skin whitening cream which offers a preview of a whitened face. boyd does a great job of showing how racism is often culturally and historically specific, and that Americans who are deeply offended by the ads really need to engage with how the ads are read by the Indian internet users who are targeted. boyd stresses that most histories of racism and the meaning of skin-colour are deeply problematic, but the main point is that these operate quite differently in different places and cultures, and that these contexts need to be taken into consideration.
  • Gay zombie porn gets festival flick [The Age] – Film censorship returns to Australia – gay zombie film in peril: “The Australian censor has banned a film from screening at the Melbourne International Film Festival for the first time in seven years – a work described as ”gay zombie porn”. Festival director Richard Moore received a letter yesterday from the Film Classification Board director Donald McDonald, stating that L.A. Zombie, the latest offering from Canadian provocateur Bruce LaBruce, could not be screened as it would in his opinion be refused classification. The festival is not generally required to submit films for classification, but after reading a synopsis of the plot of L.A. Zombie, which features wound penetration and implied sex with corpses, the Classification Board requested a DVD to watch, and then refused to issue an exemption. It is the first film to be banned from the festival circuit since Larry Clark’s Ken Park in 2003.”

Digital Culture Links: July 20th 2010

Links for July 20th 2010:

  • Jessi Slaughter (“You dun goof’d” / “The consquences will never be the same”) [Know Your Meme] – Know Your Meme’s (still being researched) page on the 4chan Vs “Jessi Slaughter” debacle.
  • How The Internet Beat Up An 11-Year-Old Girl [Defamer Australia] – 4chan and /b/ collectively turn on self-styled tween micro-celeb “Jessi Slaughter”, a very foul-mouthed video poster whose antics and anti-“hater” video got their undivided attention. The young girl in question is certainly provoking people, but SHE’S ONLY 11 YEARS OLD!
    As Defamer note “here are some important lessons from this tale:
    1. What are your kids doing on the internet? Normally we find fears about kids on the Internet the product of technophobic hysteria. But this case is a very good argument for why parents should at least be vaguely aware of what their kids are up to on the internet. […]
    2. Tumblr is becoming a home for trolls. […]
    3. Don’t pick on 11-year-old girls. Seriously. No matter dumb they seem – no matter how much it seems like they deserve it – they are, at the end of the day, 11-year-old girls. You wouldn’t make an 11-year-old girl cry in real life; why do it on the internet?”
  • The Art Of Trolling: Inside A 4chan Smear Campaign [Defamer Australia] – 4chan go after Dahvie Vanity, the lead singer of “the terrible electro-pop MySpace band Blood on the Dance Floor”, who has supposedly been linked to 11-year-old 4chan victim Jessi Slaugher (he’s been rumoured to be a paedophile, but these are by now means substantiated – to my knowledge, no police action has been taken). /b/’s actions are citizen justice at its worst.
  • 4Chan’s Sad War To Silence Gawker [Defamer Australia] – 4Chan go after Gawker media (Defamer’s parent company) to try and stop them writing about 4Chan; their efforts are not successful.
  • Jessi Slaughter and the 4chan trolls – the case for censoring the internet [News.com.au] – Peter Farquhar uses the 4chan Vs Jessi Slaughter debacle as an excuse to promote the notion of an internet filter in Australia. While there is some token disagreement towards the end of the article, it’s still an example of terrible writing since it implies that (if she was in Australia, presumably) the proposed filter would have helped the situation. For the record, even the most extreme version of the filter Conroy mooted, would have made absolutely no difference in this case whatsoever. What WOULD make a difference for young people in Australia is more money and resources put into education about social media and online interactions across the national curriculum; the sort of money being spent developing and arguing about a useless mandatory filter would be exactly the put of money that could make a real difference in the eduction, awareness and thus safety of young Australians online.
  • NB: No spoiler warning for MasterChef evictees! [TV Tonight] – Australian TV blog TV Tonight reminds those of us in the West that the interwebs will be filled with spoilers since Masterchef will go to air AEST! (Yes, we know: AEST is an anagram of EAST after all …)
  • Why this is NOT the Twitter election [mUmBRELLA] – Quick post pointing out that while the upcoming Australia election will certainly be influenced by Twitter and social media, it certainly won’t be driven by it given the paucity of social media use and awareness of the two newbie leaders of the big parties.
  • Google Discontinues the Nexus One Android Phone [Mashable] – Google’s experiment as a smartphone distributor come to a swift end: “Google has pulled the plug on the Nexus One, its once highly anticipated smartphone. The last shipment has arrived at Google HQ, and once those are gone there will be no more Nexus Ones for U.S. consumers. The handset will still be sold through Vodafone in Europe and some Asian carriers, and developers will still be able to get their hands on one, but it looks like the Droid phones on Verizon will carry the mantle for Google’s (Google) Android (Android) mobile operating system. This is the end the company’s grand experiment with an unlocked handset. Following disappointing sales, Google had already closed the Nexus One web store two months ago, so this final nail in the coffin was already overdue.”

Digital Culture Links: July 18th 2010

Links for July 15th 2010 through July 18th 2010:

  • As Older Users Join Facebook, Network Grapples With Death [NYTimes.com] – How Facebook does (and doesn’t) deal with death: “For a site the size of Facebook, automation is “key to social media success,” said Josh Bernoff, […] “The way to make this work in cases where machines can’t make decisions is to tap into the members,” he said, pointing to Facebook’s buttons that allow users to flag material they find inappropriate. “One way to automate the ‘Is he dead’ problem is to have a place where people can report it.” That’s just what Facebook does. To memorialize a profile, a family member or friend must fill out a form on the site and provide proof of the death, like a link to an obituary or news article, which a staff member at Facebook will then review. But this option is not well publicized, so many profiles of dead members never are converted to tribute pages. Those people continue to appear on other members’ pages as friend suggestions, or in features like the “reconnect” box …”
  • Facebook Breaks All Bit.ly Links, Marks Them as Abusive [Mashable] – For a period of time, all bit.ly links were blocked on Facebook; clicking on them returned a ‘reported as abusive’ page from Facebook. I’m sure this will be resolved relatively quickly, but it does underscore the danger of URL shorteners as platforms (not just Facebook) battle phishing and spam. Blocking a whole domain is overkill, of course, but it’s going to happen and it’s worth asking about the extra burden that one extra (shortened) step brings to the internet at large. (It’s fixed now.)
  • New Spice | Study like a scholar, scholar [YouTube] – Definitely my favourite parody of the Old Spice guy so far: “Do you want to be a scholar? Then study at the Harold B. Lee Library. Do your research here, study here, and be a scholar!” I’m on a cart …
  • Everything you need to know about the internet [Technology | The Observer] – Nine ‘big picture’ notions about what the internet is and isn’t from John Naughton (Professor of the public understanding of technology at the Open University). Useful as a primer for Web Communications 101.
  • The Trouble at Twitter Inc. [Gawker] – Gawker’s rumour-ridden piece suggesting that Evan Williams may be losing the reigns as CEO of Twitter.
  • World Vision I Old Spice [YouTube] – Tim Costello from World Vision makes his own Old Spice guy (parody) reply, pitching World Vision as the charity of the future. It’s actually quite funny.
  • O’Farrell lays low after Twitter gaffe [ABC News (Australian Broadcasting Corporation)] – “New South Wales Opposition Leader Barry O’Farrell is laying low after posting an embarrassing message this morning on the social networking site Twitter. Believing he was sending a private message to journalist Latika Bourke’s Twitter account, Mr O’Farrell opened up on his thoughts about the delay on candidate selection. […] “Deeply off the record – I think the timetable and struggle to get candidates reflects internal poll – pre and post the ranga,” he tweeted, a reference to Prime Minister Julia Gillard.”

Old Spice 2.0 – Day 2

Continuing from yesterday’s post about the impressive Old Spice replies social media campaign, I just wanted to highlight two more examples since they replies have continued into day two of the campaign. The first, a reply to knitmeapony’s request of an answering machine message shows just how clever the script writers are on these clips: the Old Spice guy carefully delivers a clip with can so easily be remixed into any number of customised answering machine replies, with strategic pauses between audio bites of numbers and phrases, making this a really easy clip to remix! Like so:

Or the equivalent for a man’s man’s answering machine:

The other clip which I really liked was to Isaiah Mustafa’s daughter, Hayley, who wondered why the Old Spice man looks so much like her dad:

It’s worth noting that while this clip is public, it’s unlisted, so not visible on the main YouTube channel; initially, it was only found by those who saw the tweet. Having some clips only available via specific media platforms gives Old Spice reply fans even more reason to join all the Old Spice social media forms!

Meanwhile, Marshall Kirkpatrick over at Read Write Web has a look behind the curtain at How the Old Spice Videos Are Being Made; Kirkpatrick gets a certain amount of access to the production team, so it’s worth having a read. Also, Boing Boing note that there’s already been some ‘competition’ for the Old Spice man, but that’s a little generous.

I do wonder if there will be any more of these clips.  There are still some gems in the second day’s replies, but they also seem to be running out of steam here and there, repeating their jokes a bit.  Perhaps the Old Spice man needs to rest after a job well done, leaving the tantalizing promise of a repeat performance weeks or months down the track?

Update: It’s done; I must ride my jetski/lion into the sunset

Digital Culture Links: July 14th 2010

Links for July 11th 2010 through July 14th 2010:

  • Recycle, Remix and Re-use with Creative Commons on Vimeo Staff Blog [Vimeo Staff Blog] – Video-sharing website Vimeo adds support for Creative Commons licenses. Yay!
  • Google’s Do-It-Yourself App Tool [NYTimes.com] – Nifty: “Google is bringing Android software development to the masses. The company will offer a software tool, starting Monday, that is intended to make it easy for people to write applications for its Android smartphones. The free software, called Google App Inventor for Android (appinventor.googlelabs.com/about), has been under development for a year. User testing has been done mainly in schools with groups that included sixth graders, high school girls, nursing students and university undergraduates who are not computer science majors. The thinking behind the initiative, Google said, is that as cellphones increasingly become the computers that people rely on most, users should be able to make applications themselves. “
  • Facebook ClickCeop app to offer optional ‘panic button’ [Technology | The Guardian] – “After months of pressure to improve its online safety features, Facebook has reached an agreement to provide an application not dissimilar to the “panic button” critics have called for, which users can add to their homepage and links to the UK’s online child protection watchdog. […] Now Facebook UK is to launch a new initiative with the Child Exploitation and Online Protection Centre, one of its harshest critics, to give all users the potential to access the organisation’s advice and reporting centre. The service, accessible via a ClickCeop button, includes a dedicated facility for reporting instances of suspected grooming or inappropriate sexual behaviour. Facebook said that it marks the first time in the UK that all users, and especially the target demographic of 13-to-18-year-olds, will be able to have direct access to CEOP’s services. However, the new system is opt-in, meaning that Facebook users will have to actively choose to download, add, or bookmark the new button …”
  • Facebook relents on doll nipples ban [The Age] – Not so prudebook (just bad management): “A Sydney jeweller has castigated Facebook for its “opaque” and “arbitrary” moderation system after the site apologised for censoring her images of a nude porcelain doll posing with her works. The social networking site admitted this morning that it made a “mistake” in removing Victoria Buckley’s photos, after last week sending her several warning notices for publishing “inappropriate content” and erasing both censored and uncensored versions of the image from Facebook. “We’ve investigated this further and determined that we made a mistake in removing these photos,” Facebook said in a statement.”
  • iChatr: Chatroulette For the iPhone [TechCrunch] – “Oh, Internet, is there anything you can’t do? iChatr, a new app for the iPhone, is essentially Chatroulette for the iPhone. It’s pretty barren right now – I saw the same people once or twice – but the quality is pretty good …”

Old Spice 2.0!

When Old Spice is mentioned, if anything comes to mind at all, it’s … old. And not old in a dignified or wise way. That’s all changed for me today, as I’ve just seen evidence that their current marketing campaign is one of the cleverest commercial use of social media I’ve ever seen (thanks to a post from mUmbrella). The story begins with this well-produced, amusing advertisement for Old Spice:

Apparently it won some awards and so forth, but it’s still just a normal tv spot. 

Then, today, things started to get interesting on the Old Spice YouTube channel (with links on Twitter, Facebook and even Reddit) as Isaiah Mustafa, in his Old Spice role, started replying to comments from people online.  First off, a big media nod to Ellen DeGeneres, and it seemed like there might be a series of carefully scripted replies to recognisable celebrities and media platforms (all amplifying the Old Space brand, of course).  But then the Old Spice marketers did something really clever: the replies in the videos shifted aim, towards non-celebrity, ‘ordinary’ internet users who’ve made comments somewhere (YouTube, Facebook, Reddit, Twitter, etc) about the Old Spice ads. Suddenly, that netherworld of social media comments, which so often feels like screaming into the wind, brought a deluge of replies from the Old Spice guy. Over one hundred Old Spice replies were uploaded in 24 hours, the vast majority of which are in reply to comments made today. Just as impressive, the writing team have obviously enjoyed their energy drinks, because the scripts were hilarious, endearing, ironic and certainly every single reply is worth watching. 

No doubt the most notable Old Spice reply will be one done in reply to jsbeals’s request to pass on his marriage proposal; the story ends well as she apparently said yes! However, what really impressed me is that the masculinity of the Old Spice ads, while driving the marketing pitch, is also deeply ironic (which rather suits the a brand of this vintage), poking particular fun at its own notion of ‘being a man’:

The Old Spice replies are also littered with internet-driven humour, with a particular take on the age old pirates vs ninjas debate, a good poke at stupid YouTube handles in the form of a decent robot joke, an hilarious jab (and brave) jab at 4chan, /b/, and anonymous,  and lots of other references to please us all.  My favourite quirky video, though, was this seemingly innocuous reply to a tweet that came from Isaiah Mustafa

tweet_isaiah_meta
and got this reply:

The funny thing, of course, is that Isaiah Mustafa is the guy in the ads, in the bathroom … in a towel (and I guess we know what’s under that towel now: the iPhone from which he’s tweeting to his own account!). Indeed, Mustafa has been a great sport, going along with some very quirky scripts that he’s obviously delivered very quickly. When the boundary between a game, a conversation and an advertising campaign becomes so thin, it’s everyone who wins. Old Spice 2.0 has certainly made me laugh today and I’m sure I’ll be reading about the Old Spice replies in pretty much every news media I go near tomorrow!

Digital Culture Links: July 10th 2010

Links through July 10th 2010:

  • Regarding real names in forums [World of Warcraft – English (NA) Forums] – Blizzard backtracks, deciding against mandatory use of real names in their forums – fans applaud.
  • RealID and WoW Forums: Classic Identity Design Mistake [Habitat Chronicles] – As Blizzard shift to a ‘real names’ model for their forums, including all official World of Warcraft forums, many folks are unhappy. Blizzard are trying to get some users to be more responsible for their posts, but as Randy Farmer argues Blizzard haven’t learnt from many, many identity-related mistakes in online fora of the past!
  • Ridley Scott and YouTube Want You To Film One Day in Your Life [Mashable] – “YouTube has announced a project called Life in a Day, which attempts to document one day, July 24, seen through the camera lens of people around the world. The project will be executive produced by Ridley Scott […] edited by Kevin Macdonald, best known for directing films such as The Last King of Scotland and One Day in September. The film will premiere at the 2011 Sundance Film Festival; if your footage makes the final cut, you’ll be credited as a co-director, and 20 contributors will be selected to attend the premiere. If you’re hoping for financial gain, however, you’ll be disappointed; for this one, glory is your only reward. To contribute to the project, you need to capture July 24, 2010, on camera, and upload the footage to the Life in the Day channel sometime before July 31. As for what your footage should consist of, YouTube (YouTube) wants you to have no limits, to be personal, to film anyone you like…”
  • Prank leaves Justin Bieber facing tour of North Korea [BBC News] – LOL: “Justin Bieber’s Twitter page has become the target of an internet joke. A public vote on the Canadian singer’s My World Tour page asked users which country he should tour next, with no restrictions on the nations that could be voted on. This spurred users of imageboard website 4Chan to nominate North Korea, with the vote now turning viral. There are now almost half a million votes to send Bieber to the secretive communist nation. The contest, which ends at 1800 on 7 July, saw North Korea move from 24th to 1st place in less than two days, several thousand votes ahead of Israel.”

Digital Culture Links: July 5th 2010

Links for July 5th 2010:

  • Facebook bans doll nipples [The Age] – Prudebook? “Facebook’s prude police are out in force yet again, this time threatening action against a Sydney jeweller for posting pictures of an exquisite nude porcelain doll posing with her works. Victoria Buckley, who owns a high-end jewellery store in the Strand Arcade on George Street, has long used dolls as inspiration for her pieces and hasn’t had one complaint about the A3 posters of the nudes in her shop window. But over the weekend she received six warnings from Facebook saying the pictures of the doll, which show little more than nipples, constituted “inappropriate content” and breached the site’s terms of service.The warnings said Facebook would remove the images and Buckley is worried she will be banned from the site if she posts them again.”
  • 4Chan hackers blamed for redirecting Justin Bieber fans to porn websites [News.com.au] – 4chan Vs Bieber: “Hackers wreaked havoc with a series of Justin Bieber YouTube pages today – redirecting users to pornography websites and videos saying the Canadian pop star had died in a car accident. The first YouTube spoof sent fans of the 16-year-old singer into a panic after hackers changed the sound of a video falsely reporting that Bieber died in a car accident, Mashable social media blog reported. Other YouTube pages featured pop up windows of pornography websites and videos exposing underage Bieber fans to explicit content. Internet forum 4Chan was blamed for the attacks but it is believed others joined in once the hack was discovered. YouTube said it was working to fix the problem as soon as possible. The stunt came just days after Bieber took to his Twitter account to dispel rumours regarding the identity of his father, claims that he was dead and reports his mother was offered a hefty sum to pose topless for Playboy magazine.”
  • Guardian Takes Next Step in Open Content Strategy With Blog Plugin [Giga OM] – As many other newspapers try and lock their content behind paywalls and paid apps, the Guardian is moving boldly in the opposite direction, releasing a free WordPress application to embed full articles from the Guardian in any WordPress blog. The Guardian makes money by keeping their advertising intact, but gives bloggers the full right to re-post Guardian content (not just snippets). It’s not a perfect app – nor that easy to install – but it’s definitely a move in the right direction, and evidence for a very sensible business plan for the Guardian group – sharing content further, not restricting it! Take notes, Rupert Murdoch!

Digital Culture Links: July 2nd 2010

Links for July 2nd 2010:

  • Google to Add Pay to Cover a Tax for Same-Sex Benefits [NYTimes.com] – On this front, at least, Google have got their ‘Don’t be Evil’ stance right: “On Thursday, Google is going to begin covering a cost that gay and lesbian employees must pay when their partners receive domestic partner health benefits, largely to compensate them for an extra tax that heterosexual married couples do not pay. The increase will be retroactive to the beginning of the year. “It’s a fairly cutting edge thing to do,” said Todd A. Solomon, a partner in the employee benefits department of McDermott Will & Emery, a law firm in Chicago, and author of “Domestic Partner Benefits: An Employer’s Guide.” Google is not the first company to make up for the extra tax. At least a few large employers already do. But benefits experts say Google’s move could inspire its Silicon Valley competitors to follow suit, because they compete for the same talent.”
  • Don’t buy The Australian iPad app [Refined Geek – Blog] – A detailed look at the shortcomings of The Australian’s iPad application (almost all text is presented as images, for example, which is silly to start with …)
  • [Media] Cognitive surplus, the soma of television and being on Newsnight with Clay Shirky [Aleks Krotoski] – Aleks Krotoski outlines her disagreements with Clay Shirky’s ‘cognitive surplus’ argument: basically, she suggests Shirky makes too sweeping an argument, which encompasses too many people, and devalues the participatory nature of earlier media forms, especially television, in ways less visible to contemporary social media forms.
  • Foursquare Puts Money Before Privacy [Threat Level | Wired.com] – Foursquare demonstrates they really don’t care about users’ privacy, when they take a long time to fix one privacy flaw, fail to fix two more, don’t disclose any of this to users, and spend most of their energies pursuing more funding.
  • Apple introduces iHand: the right way to hold your iPhone [Scoopertino] – Yes, it’s a parody: “Responding to complaints that the new iPhone 4 loses signal when held by a human hand, Apple today launched iHand — a synthetic appendage that makes it easy for anyone to “get a grip” on iPhone and remain connected. iHand is so easy to use, it doesn’t require a manual. Simply insert iPhone 4 into iHand’s adjustable fingers, raise it to your ear and start talking. With iHand, you get all the functionality of the human hand, without the signal-sucking biology that encumbers most iPhone owners.”

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