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Digital Culture Links: September 8th 2009

Links for September 4th 2009 through September 8th 2009:

  • Paul McCartney, Elton John Oppose Music Piracy Plan [WA Today] – “Some of the biggest names in the music business, including Sir Elton John and Sir Paul McCartney, have slammed the record labels’ plans to disconnect from the internet people who are caught repeatedly downloading music illegally. The artists label the plans backward, illogical, expensive and “extraordinarily negative”. The movie and music industries have been pushing ISPs to implement this “three-strikes” scheme voluntarily for years but talks have stalled. In Australia, the film industry is now suing iiNet in an attempt to have the courts force ISPs to do more to prevent illegal downloading over their networks. Behind the scenes, the content owners have been pressuring the Government to step in and resolve the impasse through legislation.” (Good to see the big-name musicians explaining to the record companies that taking legal action against their fans doesn’t engender goodwill or increase sales!)
  • Online advertising overtakes traditional media [SmartCompany] – “Small and medium businesses in the US are now more likely to advertise online than in traditional media, shows a new study from the US. Research from The Kelsey Group and Constat and reported on Digital Media shows that for the first time online advertising has overtaken traditional media. About 77% of US SMEs used online for advertising in August 2009 compared with just 69% that used traditional media. A year before 73% advertised online while 74% used traditional media. Steve Marshall, director of research at The Kelsey Group, says the milestone of digital/online surpassing traditional media among SMEs is an indicator of the broad shift to online platforms.” (All that targeted demographic stuff is starting to make a difference!)
  • STATS: Young People Are Flocking to Twitter [Mashable] – “One of the most actively discussed topics in the Twitter universe over the past couple months has been the idea that teens don’t tweet – at least not as much as older demographics, and certainly not as actively as teens who use other popular social networking sites. Now, it appears that this story may be shifting. According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.” (So … teens do tweet. Is this the mashable equivalent of a retraction, then? :P)
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