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Apparently I’m in Vogue

You’ll forgive the title to this post, I’ve never been able to let a good pun go and I doubt I’ll ever be able to use that one again. It’s true, though: I was interviewed about a month ago by Cathrin Shaer, a New Zealand-based writer for Vogue Australia who was writing a piece on life online. She was trying to do an awful lot in one article (talking about MySpace, Flickr, YouTube, Second Life, etc.) but somehow my name came up and I ended up talking with her for almost an hour about the complexities of interaction in different online modes. Clearly the bit that stuck was about Second Life. Here is the snippet from that interview which appeared today in ‘A life less ordinary’ (Vogue Australia, May 2007):

Tama Leaver, a lecturer at The University of Western Australia whose research interests include exploring how humans interact with technology, has used Second Life for business meetings: “Most of the people working in my field are spread across the globe. I’ve participated in teleconferencing, but it’s better of have a conference in Second Life because you’re all in a room together, rather than just disembodied voices.” Apparently, even if you’re meeting with a bunch of serious academics, it doesn’t matter if you look like a cartoon character. “There’s a great parallel in animated films,” Leaver explains. “We understand what’s going on in an animated character’s face — most people understanding what Shrek was saying.”

Not exactly mind-blowing stuff on my part. Also, I suspect there are a few sentences Shaer could have left in since there was somewhat more space and substance between talking about academic discussion in Second Life and Shrek (for the record, I’ve never met anyone online or offline who looks like Shrek – while the facial features might be there, no one I’ve met was actually green). That said, it’s interesting to see interest in social software spreading as far as Vogue. (Although I was a little surprised that they didn’t use any Second Life screenshots for illustration – and what they did use seemed like a bad high school art collage – perhaps the Vogue graphics people didn’t actually make it in-world).

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