The races for party nomination and the Presidential election in the US always tend to bring out the most creative political media and mashups. The first great political video of the 2008 race is definitely Hillary 1984, which mashes up one of Apple’s most famous advertisements from 1984, using the imagery of 1984, with Hillary Clinton’s campaign launch speach. (Actually, the Apple ad used is the updated version released in 2004, with the sledgehammer-weilding Anya Major given an iPod to wear as she attacks the projections of an Orwellian big brother.)
An article called ‘Political video smackdown’ in San Francisco Chronicle has these sparse details:
It may be the most stunning and creative attack ad yet for a 2008 presidential candidate — one experts say could represent a watershed moment in 21st century media and political advertising. Yet the groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic “1984” ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet. […]
The compelling “Hillary 1984” video recently introduced on YouTube represents “a new era, a new wave of politics … because it’s not about Obama,” said Peter Leyden, director of the New Politics Institute, a San Francisco-based think tank on politics and new media. “It’s about the end of the broadcast era.” […]
That theme — reflecting a generational change in the relationship between media, politics, candidates and voters — suggests that “Hillary 1984” could have the iconic power with the 21st century political generation that another classic political ad called “Daisy” represented to Baby Boomers, says Leyden. That 1964 spot for President Lyndon Johnson — featuring images of a child plucking a daisy, which morphed ominously into a nuclear mushroom cloud — battered GOP presidential candidate Sen. Barry Goldwater because it, too, portrayed “a shattering of the whole world” in both political leadership, and media.
Bill Burton, a spokesman for Obama, said he is aware of the “Hillary 1984” video and has gotten calls from reporters on it — but he insisted that the campaign is not connected to it. “It’s somebody else’s creation,” he said, declining to comment on the ad’s biting content. […]
The ad is proof that “anybody can do powerful emotional ads … and the campaigns are no longer in control,” Rosenberg said. “It will no longer be a top-down candidate message; that’s a 20th century broadcast model.”
Citizen media and participatory culture, indeed! 🙂 And the video itself:
Update: For more on the politics on this mashup, see Chuck Tryon’s column ““Why 2008 Won’t Be Like 1984:” Viral Videos and Presidential Politics” in Flow. Also of interest is a statement in the Huffington Post by the video’s creator Phil de Vellis: I Made the “Vote Different” Ad.