Microsoft sells the premium version of its new Office 2007 software suite for $1150, but in a new promotion it is offering the package to Australian university students for just $75. The almost 95 per cent discount for Office 2007 Ultimate is offered through a website made specifically for the promotion, itsnotcheating.com.au. It comes as Microsoft’s cash-cow office productivity suite – which has more than 400 million users worldwide and accounts for about 30 per cent of the software giant’s income – is being increasingly threatened by free alternatives. Most notable is OpenOffice, but there are also a number of web-based competitors such as Google’s Docs & Spreadsheets and Zoho Office. […] When asked why the discount was not being offered to TAFE or non-tertiary students, a Microsoft spokeswoman said: “Microsoft has targeted universities in the roll out of this three month pilot program. If the program is successful, we will look at extending the offer to TAFE students as well as K-12.”
In many ways this is a clever strategic move by Microsoft to ensure that the university students of today – and leaders of tomorrow – are thinking Microsoft when they move out of the universities. It certainly speaks to the competition coming from other options – I must admit I’m musing Google Docs more and more as their export to PDF function makes editing documents intended for the web far faster than using Word and the Acrobat plugin.
Microsoft are also try to tap the web2.0 world of blogging:
Microsoft hopes to spread the word about its offer virally by running a blogging competition, and the first prize is a Vespa GT200 scooter. “All you have to do is mention the word ‘Office’ and the link ‘www.itsnotcheating.com.au’ in your blog,” the website reads. “Winner is judged on creativity of the story.”
Of course, there is real potential for that competition to turn against Microsoft, especially when students find their new spiffy formats of Word aren’t compatible with previous versions. Then again, perhaps someone at Microsoft is either feeling ironic this week – or is rather ignorant about Microsoft’s ongoing anti-piracy war – as this ‘cool’ list appears on the competition page of the It Not Cheating website:
So … “It’s not cheating if … you don’t get caught.” That’s certainly not the message my university wants to send. Nor, I suspect, it is what Microsoft really wants to say. Rather, in the push for blogging credibility, Microsoft haven’t thought through their own campaign! It may be intended as satirical, but I suspect most people will find these attempts at being hip rather ironic!
Update (1.35pm, Tues 6 Mar 07): Long Zheng has a more robust argument about why this Microsoft initiative is a bad idea here. (Of course, all those criticisms aside, I have to admit: were I currently a student without a copy of Office, I’m pretty sure I’d be looking to get myself a $75 legal copy tomorrow!)